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Elena Rose Announces First U.S. Tour ‘Alma Tour 2025’ Following Release of “Cosita Linda” with Justin Quiles

Eric Alper
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Elena Rose Announces First U.S. Tour ‘Alma Tour 2025’ Following Release of “Cosita Linda” with Justin Quiles

Today Singer-songwriter and rising star Elena Rose announces her highly anticipated first U.S. tour, titled “Alma Tour 2025.” This new chapter represents a pivotal moment in her career: an artistic and emotional journey that will bring her music and story to some of the country’s most iconic stages.

Promoted by Live Nation, the tour will kick off on Friday, November 28 at the Fillmore Miami Beach at Jackie Gleason Theatre and will visit 9 cities between November and December, including stops in Los Angeles, New York, Houston, Chicago and more.

The announcement comes after the release of her new single “Cosita Linda,” a pop track with Afrobeats in collaboration with renowned urban artist Justin Quiles.

“After years of writing for other artists, today I have both the need and the privilege to sing my own story. This tour reflects who I am, what I have lost, what has hurt me, and everything I have learned. I have been preparing for this moment for a long time. Alma Tour is exactly that: my soul singing without filters,” —  Elena Rose.

With a career that first took off as the songwriter behind hits for artists such as Becky G, Rauw Alejandro, CNCO and Sebastián Yatra, Elena Rose has been forging her own path as a solo artist. Her fresh, raw and honest style has connected with a new generation of fans who seek authenticity and depth in pop and urban music.

DATES – ALMA TOUR 2025

● Nov. 28 – Miami Beach, FL – Fillmore Miami Beach at Jackie Gleason Theatre

● Nov. 29 – Lake Buena Vista, FL – House of Blues

● Nov. 30 – Atlanta, GA – Buckhead Theatre

● Dec. 3 – Dallas, TX – The Echo Lounge & Music Hall

● Dec. 4 – Houston, TX – House of Blues Houston

● Dec. 6 – Washington, DC – The Howard Theatre

● Dec. 7 – New York, NY – Irving Plaza

● Dec. 11 – Los Angeles, CA – Belasco

● Dec. 14 – Chicago, IL – House of Blues Chicago

Elena Rose, a renowned Venezuelan singer-songwriter and ten-time GRAMMY and Latin GRAMMY nominee, is one of the most influential voices in Latin music today. With an exceptional talent for songwriting, she has created hits for industry giants like Daddy Yankee, Rauw Alejandro, Becky G, Selena Gomez, Jennifer Lopez, and Christina Aguilera, among many others. Since her solo debut in 2020, she has conquered more than 9.5 million monthly listeners on Spotify and has collaborated with artists such as Sebastián Yatra, Mora, Danny Ocean, and Young Miko. Her unique voice, moving lyrics, and on-stage charisma have led her to share the stage with legends like Alejandro Sanz and Karol G. In 2024, Elena Rose has left her mark on prestigious festivals like Bésame Mucho, Pa’l Norte in Monterrey, Tecate Emblema in CDMX, Sueños in Chicago, and the Baja Beach Fest in Tijuana. Her song “Caracas en el 2000,” featuring Danny Ocean and Jerry Di, not only topped the viral charts in 19 countries and reached #1 on Venezuelan radio but has also become an anthem for Venezuelans. Her most recent single, “Me Lo Merezco,” is a bold statement of personal empowerment that continues to expand its impact. As if that were not enough, “Orion,” her collaboration with Boza, entered the Spotify Global Top 200 and the music video in the Top 100 Global YouTube.

Jollibee Teams Up with Global Pop Group KATSEYE for Exclusive Merch Drop and Joyful Collaboration

Eric Alper
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Jollibee Teams Up with Global Pop Group KATSEYE for Exclusive Merch Drop and Joyful Collaboration

Jollibee, the beloved global restaurant brand renowned for its great-tasting menu and joyful dining experience, is thrilled to announce an exciting new partnership with the internationally acclaimed girl group, KATSEYE. This landmark collaboration unites the restaurant brand’s rich heritage of bringing families and communities together through delicious food with the dynamic girl group’s vibrant energy and rapidly growing global fanbase of EYEKONS.

This collaboration is a natural fit, rooted in Jollibee and KATSEYE’s shared ability to spark joy among their global fanbases. Jollibee, with its unique flavors, universally loved offerings like its crispy, juicy Chickenjoy fried chicken, and welcoming service, has cultivated a loyal following across generations and cultures. Its journey from a humble ice cream parlor in the Philippines to a global QSR powerhouse mirrors the aspirational rise of KATSEYE, a group known for its youthful pop sound, diverse talent, and dedication to connecting with devoted fans worldwide.

Both Jollibee and KATSEYE are currently taking the world by storm. Recently named the “best fast food fried chicken” by USA TODAY for the second year in a row, Jollibee is always looking for ways to bring joy to its community through next-level food and more. Having just sold out their Beautiful Chaos tour, KATSEYE continues to raise the bar, delivering hit after hit. With each brand at the top of its game, this collaboration is a moment fans won’t want to miss.

The partnership will kick off with a special merchandise drop on August 15. Complex, the media brand known for its sharp pulse on pop culture, will exclusively house the three custom Jollibee x KATSEYE items, which are designed to capture the upbeat and stylish nature of this perfectly fitting partnership. Quantities are extremely limited, so fans are encouraged to act quickly, as items are likely to sell out.

  • Shared Dream Tank Top: With its cosmic flair and clean lines, this tank captures the bold energy of EYEKONS chasing big dreams across galaxies, with a Jollibee twist.
  • Chickenjoy Gnarly Box Tee: Pop meets crispy perfection with this heavyweight black box tee, made for fans who like their music loud and their chicken juicy.
  • Double Drop Denim Tote: Sturdy, stylish, and made to carry happiness, this two-sided denim tote flips between subtle flex and full fan mode.

“Jollibee always strives to bring people together through the universal language of delicious food and shared moments of joy,” said Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America. “This is precisely why partnering with KATSEYE, a group that deeply resonates with a diverse, global audience and embodies such positive energy, is a perfect match for our beloved brand. Their passion and vibrant spirit align seamlessly with our distinctive heritage of fostering community and happiness. We’re incredibly excited to join forces with such a talented group of women and create unforgettable experiences for our fans.”

Following the August 15 merch drop, Jollibee and KATSEYE will continue to surprise fans with exclusive, joy-filled experiences that blend bold flavor and fierce style. From crave-worthy bites to limited-edition collectibles, the partnership is just getting started—so keep your eyes (and taste buds) ready. More announcements are on the way that will bring both brands’ communities together in unforgettable ways.

“We could not be happier to partner with Jollibee, a brand that we’ve been truly obsessed with for a long, long time,” stated KATSEYE. “This collaboration feels incredibly authentic to us, and it’s all about good vibes, bold flavor, and making memories with our EYEKONS. We can’t wait to share this journey with both our fans and Jollibee’s – it’s going to be beautifully chaotic.”

KATSEYE—comprising Daniela (Cuban/Venezuelan-American, from Atlanta, GA), Lara (Indian, from New York, NY), Manon (Ghanaian-Italian, from Zurich, Switzerland), Megan (Chinese-American, from Honolulu, HI), Sophia (Manila, Philippines), and Yoonchae (Seoul, South Korea)—has quickly risen to international prominence with their captivating performances, unique sound, and dedicated fanbase. A powerhouse of diverse talent, KATSEYE embodies the spirit of modern pop, inspiring millions with their music and message. 

Marshall Opens Marshall Livehouse Bangkok, a New Multi-Level Music Venue and Community Hub

Eric Alper
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Marshall Opens Marshall Livehouse Bangkok, a New Multi-Level Music Venue and Community Hub

Marshall, the legendary music brand that has amplified icons for over six decades, proudly announces the opening of Marshall Livehouse Bangkok: a multi-level music venue, community hub, and brand experience in the heart of the city’s cultural district.

“From grassroots to global stages, Marshall has supported everyone from emerging creators to legendary musicians, from bedroom producers to festival headliners, and from small independent venues to stadium arenas,” said Jeremy de Maillard, CEO of Marshall Group, “Always with the same purpose: to amplify the voices of musicians and music lovers everywhere.”

AMPLIFYING LOCAL TALENT WITH GLOBAL REACH 

Nestled in the artistic neighbourhood of Charoenkrung, Marshall Livehouse is more than a venue. It has been designed as a community-first space offering curated gigs, accessible rehearsal studios and cultural programming that blends local authenticity with a global ambition. 

Featuring weekly shows at the heart of programming, the Marshall stage offers both rising stars the chance to take their first step into the world of live performing, while connecting more established acts with new audiences. The two rehearsal studios tucked away on the third floor offer musicians a creative sanctuary to prepare for touring, or to create their next number one single. With affordable rates, the studios welcome musicians of all genres and experiences.

“While Bangkok has long thrived as a music capital in Southeast Asia, there’s a need for more physical spaces where creators from the community can collaborate and share their craft,” said Hataichanok ‘Pan’ Uttaburanont, Head of Music & Culture, Marshall Livehouse. “It’s about empowering the local music community with tools, space, and global opportunity. Bangkok deserves this.”

A MULTI-LEVEL IMMERSIVE MARSHALL EXPERIENCE 

The Livehouse offers Marshall fans and music lovers unexpected brand experiences. It features a full spectrum of Marshall products, including guitar amps, speakers, headphones, apparel and accessories, integrated throughout the building: 

  • Level 1: The Stage and Bar An intimate live music space with daytime coffee and licensed bar in the evening operated by City Boy Coffee Stand 
  • Level 2: The Vinyl Listening Bar and Gear Hub A Marshall customer gear hub for locally purchased audio products and flexible workshop space including a Vinyl Listening Bar
  • Level 3: Two bespoke rehearsal spaces equipped with top-of-the-line Marshall products, accessible to local emerging musicians and touring artists
  • Level 4: Event Space A multi-purpose space for exhibitions, music showcases, and community-led events

A PARTNERSHIP POWERED BY TRUST 

The launch is the result of a joint vision between Marshall and Ash Asia, who has been a trusted distribution partner in the region for over a decade. Ash leads the local operations and investment of the Livehouse, with Marshall providing creative direction, product integration, strategic support and access to its global music resources. 

“We’re thrilled to deepen our partnership with Marshall through the Livehouse,” said Adam Reuterskiold Arnback, Executive Chairman, Ash Asia, “And to contribute meaningful impact in the music community.”

DESIGNED FOR THE FUTURE 

Marshall envisions the Bangkok Livehouse as the beginning of a broader commitment to cultural-led expansion across Asia and beyond. 

“We’re investing in real-world experiences that stay true to our legacy and inspire the next generation of musicians,” said de Maillard. 

The Marshall Livehouse opens its doors to the public 16th of August. A full programme of performances and community events is planned throughout the week at 186 Soi Charoenkrung 36, Bangkok. 

About Marshall Group 
Marshall Group is the audio, tech, and design powerhouse, uniting musicians and music lovers through genre-breaking innovation. With a legacy that began in 1962, Marshall is one of the most iconic brands in music culture, known for delivering high-performance products for the stage, the home, and life on the go. Today, Marshall is active in over 90 markets and powered by a global team of 800 talented individuals. 

Learn more on marshall.com

Margaritaville Celebrates Jimmy Buffett Day with Global Day of Service Across Hotels, Resorts and Cruises

Eric Alper
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Margaritaville Celebrates Jimmy Buffett Day with Global Day of Service Across Hotels, Resorts and Cruises

Today, Margaritaville announces that on Jimmy Buffett Day and throughout the following Labor Day Weekend, Margaritaville restaurants, resorts, hotels, communities, and cruises worldwide will come together for the second annual Day of Service – a brand-wide celebration of community, music, and giving back.

On Friday, August 29, 2025, and throughout the weekend, Margaritaville destinations around the world will feature consumer activations, room packages, drink promotions, and give-back moments as part of the global initiative. Day of Service brings together fans across the globe to celebrate Jimmy and the way he lived his life in support of others and community, leaving the world a better place, by supporting Singing for Change, the non-profit organization he founded in 1995, and other local organizations.

Singing for Change supports inclusive, grassroots organizations that inspire personal growth, community integration, and collective action to make the world a better place. The foundation funds work at the forefront of social change, helping people and communities become smarter, safer, stronger, healthier, and whole.

As part of the 2025 celebration, Margaritaville properties will host special events, volunteer activities, and fundraising initiatives throughout Labor Day Weekend, with highlights including:

  • Margaritaville Hotel San Diego Gaslamp: Benefiting The San Diego Music Foundation, the hotel will host a benefit concert at their 5 o’Clock Somewhere Rooftop Bar, featuring local bands, a travel-themed silent auction, and donation-based interactive activations, with 50% of food and beverage revenue donated to the cause.
  • Margaritaville at Sea: Supporting Menos Plástico es Fantástico, Margaritaville at Sea Islander team members will participate in a Costa Maya beach cleanup to help protect mangroves, seagrass beds, and sea turtle nesting areas. Margaritaville at Sea Paradise will work with Palm Beach Maritime Academy, whose senior class students will tour the ship, meet the captain, and learn about the maritime industry.
  • Margaritaville Hollywood Beach Resort: Benefiting Joe DiMaggio Children’s Hospital, the resort will host its second annual “Beach Bash” at the hospital, a team member beach cleanup, and offer a month-long “Cocktails for a Cause” promotion. Weekend festivities include live entertainment, family activities, and a retail fashion show.
  • Margaritaville Resort Lake Tahoe: Supporting Keep Tahoe Blue, team members will participate in a community cleanup and the resort will roll out its “Keep the Party Going” package, contributing $10 per night from eligible bookings to support the nonprofit’s work preserving the lake’s iconic blue waters.
  • Margaritaville Resort Gatlinburg: Benefiting Sevier County Humane Society, team members will volunteer their time to support animals in need at the nonprofit’s local shelter. Guests are invited to join in by showing love to furry friends, whether by supporting a local shelter, donating pet supplies, or simply spreading kindness.
  • Margaritaville Beach Resort Fort Myers Beach: Supporting My Autism Connection, the resort will host a “Carnival of Fun” with sensory-friendly games, activities, and crafts, along with commemorative drink specials benefiting the organization.

“Our Day of Service is a reflection of Jimmy’s belief in living life with purpose, joy, and generosity,” said Tamara Baldanza-Dekker, Chief Marketing Officer at Margaritaville. “From beach cleanups to benefit concerts, each Margaritaville property is making a positive impact in their own community, while collectively celebrating the spirit that Jimmy brought to the world. We invite our guests to join us – whether at a Margaritaville location or by paying it forward in their own way, regardless of their latitude.”

Throughout the weekend, Margaritaville destinations around the world will transform the spirit of Jimmy Buffett’s music and lifestyle into meaningful action. Through Day of Service, the brand continues to honor Jimmy’s enduring legacy through celebration and positive change.

For more information about Jimmy Buffett Day, Margaritaville’s Day of Service, and getting involved, visit https://www.margaritavilleresorts.com/blog/join-us-for-jimmy-buffett-day.

Margaritaville, a state of mind since 1977, is a global lifestyle brand inspired by Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation. 

Margaritaville features over 40 lodging locations and over 20 additional projects in the pipeline positioned across a variety of full-service and boutique hotel and resort brands, branded real estate, and gaming properties, all complemented by an extensive suite of food and beverage concepts, including Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill, and LandShark Bar & Grill.

Hotel brands include Margaritaville Hotels & Resorts, Compass by Margaritaville, Margaritaville Beach House, and the all-inclusive product, Margaritaville Island Reserve. Further elevating experiences, Margaritaville’s branded real estate includes Latitude Margaritaville, “55 and better” active adult brand; Margaritaville Cottages, Villas and Residences; One Particular Harbour Margaritaville; and Margaritaville Vacation Club. 

The newest brand additions to Margaritaville properties include the rapidly-growing Camp Margaritaville Resorts and Margaritaville at Sea Cruise Line. Additionally, consumers can escape every day through a collection of lifestyle products, including apparel, footwear, frozen concoction makers, home décor, a SiriusXM radio station, License to Chill: The Margaritaville Podcast, and more

Paul Oakenfold Joins Space2Sea Galápagos ‘Voyage of Discovery’ with Neil deGrasse Tyson and Explorers

Eric Alper
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Paul Oakenfold Joins Space2Sea Galápagos ‘Voyage of Discovery’ with Neil deGrasse Tyson and Explorers

World-renowned DJ and music producer will bring his signature sound to an intimate, fully private expedition blending exploration, science, and culture alongside Neil deGrasse Tyson, Kathryn Sullivan, Beth Shapiro, and Chai Vasarhelyi.

Legendary music producer and DJ Paul Oakenfold, twice voted the No. 1 DJ in the world and one of the most influential figures in electronic music, will join the Space2Sea Galápagos: Voyage of Discovery this November.

The fully private voyage, limited to just 100 guests, runs November 1–8, 2025, with Oakenfold onboard from November 2–6, bringing his signature sound to one of the planet’s most remote and awe-inspiring destinations. Hosted by FUTURE of SPACE, the journey is a full-ship charter of Silversea‘s Silver Origin, creating an exclusive environment designed for immersive exploration and connection.

A pioneer of global electronic dance music, Oakenfold’s career spans more than three decades, with performances on some of the world’s most iconic stages — from the Great Wall of China to Mount Everest Base Camp — and collaborations with artists including U2, Madonna, The Rolling Stones, The Cure, and Justin Timberlake.

Joining him on this rare expedition are astrophysicist Neil deGrasse Tyson, astronaut Dr. Kathryn D. Sullivan, evolutionary biologist Dr. Beth Shapiro, and Academy Award–winning filmmaker Chai Vasarhelyi – a convergence of science, exploration, and storytelling rarely found in one place.

Against the backdrop of the islands that inspired Darwin’s theory of evolution, guests will take part in thought-provoking talks, intimate conversations, and immersive experiences designed to expand perspectives and spark collaboration.

“Paul Oakenfold has spent his career taking music to unexpected places, from the world’s biggest venues to the most remote corners of the Earth,” said Daniel Fox, Chief Visionary Officer of FUTURE of SPACE. “Having him join us in the Galápagos adds a new dimension to the voyage, one that celebrates creativity, connection, and the boundless human spirit.”

“At its heart, Space2Sea is about weaving moments, with purpose, that change how we think, feel, and connect,” said Tristan Tanovan-Fox, CEO of FUTURE of SPACE. “The Galápagos offers nature‘s masterpiece; Paul Oakenfold brings a cultural rhythm that elevates it to something timeless, an experience impossible to replicate anywhere else on Earth.”

“The Galápagos is one of the most magical places on Earth — a living laboratory of nature and discovery. To be part of Space2Sea‘s Voyage of Discovery, surrounded by brilliant minds and breathtaking beauty, is an absolute dream. I can‘t wait to share my music in such an extraordinary setting,” Oakenfold says.

Space2Sea, created and produced by FUTURE of SPACE, unites the awe of the natural world with purposeful dialogue, shared human experiences, and forward-looking ideas that explore new frontiers for the benefit of humanity on Earth and beyond. Each voyage blends exploration, science, art, and culture in an all-inclusive journey. The Galápagos expedition follows the success of Space2Sea Antarctica: Voyage of Legends in 2024, which brought together icons including William Shatner, Neil deGrasse Tyson, Scott Kelly, Céline Cousteau, Ann Curry, Charlie Duke, José Hernández, Keyon Harrold, and Stephen Wiltshire.

With only a few suites remaining, this is a rare opportunity to join a once-in-a-lifetime private expedition that blends luxury travel with world-class talent. Reserve your suite now at www.space2sea.io.

Oracle Expands Partnership with Google Cloud to Bring Gemini 2.5 AI Models to OCI

Eric Alper
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Oracle Expands Partnership with Google Cloud to Bring Gemini 2.5 AI Models to OCI

Oracle and Google Cloud have expanded their partnership to offer customers access to Google’s most advanced AI models, starting with Gemini 2.5, via Oracle Cloud Infrastructure (OCI) Generative AI service. Oracle customers can now utilize the latest Gemini models to build AI agents for a wide range of use cases including multimodal understanding, advanced coding and software development tasks, productivity and workflow automation, and research and knowledge retrieval.

Oracle plans to make Google’s entire range of Gemini models available via OCI Generative AI service through new integrations with Vertex AI, including cutting edge models for video, image, speech, and music generation and specialized industry models like MedLM. In the future, Oracle will collaborate with Google Cloud to make Gemini models via Vertex AI available as an option within Oracle Fusion Cloud Applications, providing customers with a broader choice to enhance workflows in finance, HR, supply chain, sales, service, and marketing. Oracle customers can use their existing Oracle Universal Credits to start leveraging Google’s Gemini models.

“Today, leading enterprises are using Gemini to power AI agents across a range of use cases and industries,” said Thomas Kurian, CEO, Google Cloud. “Now, Oracle customers can access our leading models from within their Oracle environments, making it even easier for them to begin deploying powerful AI agents that can support developers, streamline data integration tasks, and much more.”

Google’s Gemini models excel in enterprise use cases thanks to their ability to ground responses in up-to-date Google Search data for accuracy, large context windows, strong encryption and data privacy policies, and leading reasoning abilities.

“Oracle has been intentional in offering model choice curated for the enterprise, spanning open and proprietary models,” said Clay Magouyrk, president, Oracle Cloud Infrastructure. “The availability of Gemini on OCI Generative AI service highlights our focus on delivering powerful, secure, and cost-effective AI solutions that help customers drive innovation and achieve their business goals.”

Oracle brings leading-edge AI technology close to enterprise data and prioritizes security, adaptability, and scalability. This helps customers across industries apply the right AI technologies, including generative and agentic AI, to the right business scenarios for immediate results. In addition, thousands of AI innovators are leveraging OCI’s cost-effective, purpose-built AI capabilities to run the most demanding AI workloads faster. OCI bare metal GPU instances can power applications for generative AI, natural language processing, computer vision, and recommendation systems.

Elton John, David Furnish and Charlotte Tilbury Launch Online ‘Style Icon’ Competition Supporting Elton John AIDS Foundation

Eric Alper
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Elton John, David Furnish and Charlotte Tilbury Launch Online ‘Style Icon’ Competition Supporting Elton John AIDS Foundation

 Colossal proudly announces the launch of the online Style Icon competition, presented by Elton John, David Furnish, and Charlotte Tilbury, in support of the Elton John AIDS Foundation. Trendsetters are invited to compete for the title of Style Icon – a first-of-its-kind fashion competition – at www.StyleIcon.org. This exclusive fundraising campaign (open to residents of the U.S. and Canada, excluding Quebec) welcomes designers, fashion visionaries, and style enthusiasts of all kinds to step into the spotlight for a chance to win:

  • Tickets to Versace’s Show at Milan Fashion Week 2026,
  • A feature in Flaunt Magazine,
  • And a $20,000 cash prize.

The competition’s donation-based voting benefits the lifesaving work of the Elton John AIDS Foundation – turning personal expression into meaningful action. The Elton John AIDS Foundation is committed to overcoming the stigma, discrimination, and neglect that continue to stand in the way of ending AIDS.

“We’re calling on fashion’s boldest voices to step into the spotlight for our Style Icon competition, where showcasing your signature style supports the Elton John AIDS Foundation’s critical mission to save lives. This is more than a search for the next trendsetter—it’s an opportunity to prove that true style icons use their platform and influence to create meaningful change in the world.” –David Furnish

“Darlings, there is so much JOY to be found in glamour! When changemakers, beauty lovers, and fashion icons unite for a cause this powerful, we don’t just follow trends — we set them and spark transformation. I am so proud to champion this magical mission with the Elton John AIDS Foundation — and I can’t wait to see all the GORGEOUS, CONFIDENT style stars shining their light and making an impact!” –Charlotte Tilbury

The competition is presented by three iconic voices in fashion, culture, and advocacy: Elton John is a global music icon and one of the top-selling artists of all time, with over 300 million records sold worldwide. Known for his stand-out style, Elton John has utilized his platform to uplift rising stars in both music and fashion. In 1992, he founded the Elton John AIDS Foundation to end AIDS for everyone, everywhere. David Furnish is an acclaimed producer and director, CEO of Rocket Entertainment, and Chair of the Elton John AIDS Foundation. Furnish has been featured as one of British GQ’s “Best Dressed Men in Britain” and once served as an ambassador for the British Fashion Council. Furnish’s advocacy work is extensive, leading global campaigns in the fight against HIV/AIDS. Charlotte Tilbury MBE is a multi-award-winning beauty entrepreneur and makeup artist who translated her artistry expertise into a global beauty empire, empowering everyone everywhere with the magic of confidence and joy.

Registration Is Now Open.

Here’s how it works: 
Apply: Trendsetters submit a photo and short application to spotlight their personal style.
Share: Competitors share their profile and encourage friends, family, and fans to vote.
Compete: The public votes for their favorite style icon, supporting the Elton John AIDS Foundation.

Open to legal residents of the U.S. and Canada (excluding Quebec), 18+. For more information and competition details, please visit: www.StyleIcon.org.

Snoop Dogg Expands Hemp-Infused Drinks ‘Do It Fluid’ and ‘Doggy Spritz’ to New Jersey, Georgia and Tennessee

Eric Alper
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Snoop Dogg Expands Hemp-Infused Drinks ‘Do It Fluid’ and ‘Doggy Spritz’ to New Jersey, Georgia and Tennessee

Entertainment icon Snoop Dogg, in collaboration with Death Row Records and his innovative beverage company Iconic Tonics, today announced the expansion of his hemp-infused beverage lines, “Do It Fluid” and “Doggy Spritz,” into three influential U.S. markets: New Jersey, Georgia, and Tennessee.

This strategic rollout puts a spotlight on cities and states that have not only helped shape American music and culture, but continue to define what’s next. While Atlanta and Nashville remain vibrant centers of musical innovation, New Jersey’s undeniable impact on hip-hop and popular culture, plus its proximity to New York City, makes it a natural next step for the brand.

The arrival of Do It Fluid, a smooth and flavorful beverage experience, and Doggy Spritz, a refreshingly effervescent seltzer, is set to further energize these already dynamic markets. Snoop Dogg’s connection to all three states adds a layer of authenticity to the launch. In New Jersey, home to hip-hop icons like Queen Latifah, Lauren Hill and Naughty by Nature, Snoop has shared the stage with Jersey legends, including frequent collaborations with Redman and Method Man, reflecting a long-standing East-West cultural connection. Atlanta has previously recognized Snoop’s significant contributions to music, including his iconic feature on Jermaine Dupri’s “Welcome to Atlanta (Coast 2 Coast Remix).” Nashville has recently seen Snoop Dogg embrace its evolving music scene with collaborations with country artists and surprise local performances.

“Jersey, Georgia and Tennessee – each of these places has shown me love and helped shape culture, from hip-hop to soul to country,” said Snoop Dogg. “I’ve rocked with artists from all three, been inspired by the sounds, and now I’m bringing my energy there with Do It Fluid and Doggy Spritz. Good music, good people, and now, good drinks.”

To ensure a successful rollout, Iconic Tonics has partnered with three of the most respected and established beverage distributors in the region, including Best Brands Inc. in Tennessee, Savannah Distributing Company in Georgia, and Allied Beverage Group in New Jersey. 

“Expanding into New Jersey, Georgia, and Tennessee allows us to tap into mature hemp markets with deep cultural roots. These states have shaped music and lifestyle, and with Snoop’s influence and warm reception from retailers due to his category recognition and affinity, we’re excited to bring ‘Do It Fluid’ and ‘Doggy Spritz’ to consumers ready for this next evolution,” said Iconic Tonics CEO Evan Eneman.

The expansion into New Jersey, Georgia and Tennessee marks a significant moment for Iconic Tonics and Snoop Dogg as they continue to expand their beverage footprint nationwide. Consumers in these states can soon expect to find these unique hemp-infused beverages at select retailers across the state and on DoorDash.

Boiler Room and PATRÓN Team Up for Global Event Series with Exclusive PATRÓN EL ALTO Experiences

Eric Alper
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Boiler Room and PATRÓN Team Up for Global Event Series with Exclusive PATRÓN EL ALTO Experiences

Boiler Room, a global music platform known for connecting club culture and local music communities to the world and PATRÓN Tequila, the world’s number one super-premium tequila¹, are igniting the music scene with a new global partnership. As leaders in their respective worlds, both PATRÓN and Boiler Room choose craft over convention, celebrate authenticity, and deliver unforgettable experiences like no other. United in these shared values, this partnership comes to life through a bespoke event and content series in nightlife hotspots Ibiza, London and Los Angeles.

Each Boiler Room x PATRÓN show will be co-produced with globally renowned artists fusing local soundscapes, community, and craftsmanship in dynamic spaces designed to leave a lasting mark. As Boiler Room’s official global tequila partner, PATRÓN will power these live experiences, connecting music lovers and club-goers at key cultural hubs.

The first highly anticipated Boiler Room x PATRÓN Tequila event will debut in Ibiza on Thursday, Aug. 14, featuring a meticulously curated lineup by a very special guest. Expect a celebratory collision of Latin and afrodiasporic rhythms: from amapiano to afro house, dembow to champeta. Against the backdrop of Ibiza’s electric nightlife, the event will host multiple artists playing back-to-back eclectic sets that embody the culture and community. As with all Boiler Room shows, fans worldwide can immerse themselves in this collaboration by tuning into performances on Boiler Room TV and accessing performance clips by following along on social media. For a chance to attend the exclusive Ibiza launch event, fans of legal drinking age can sign up at blrrm.tv/patronibiza.

To make the experience even more special for fans at home, each Boiler Room x PATRÓN event will include a custom content series featuring intimate, behind-the-scenes interviews with headlining artists. These pieces blend honest conversation with vivid visual storytelling to understand how these artists bring their ideas to life.

“PATRÓN Tequila’s journey through music has thrived for more than three decades—we’re not just observing the scene, we’re actively influencing it,” said Roberto Ramirez-Laverde, Global Senior Vice President, PATRÓN Tequila. “Our partnership with Boiler Room is the next beat in our deep-rooted commitment to music and culture. Guided by our shared belief – that greatness comes from leading with authenticity, not following the crowd, together we’re creating spaces where greatness rises as music, community, and spirits converge – delivering memorable moments that move culture forward.”

A closer look at the partnership…

  • Multi-City Global Activations: An exclusive event series presented by PATRÓN will bring unparalleled live music experiences to key cultural hubs, including Ibiza, London and Los Angeles. These Boiler Room x PATRÓN broadcast events are created in collaboration with artists who authentically embody the shared spirit of both brands. Following each live event, performances and content will be made available on Boiler Room TV and digital channels, extending the experience to a global audience.
  • Exclusive Content Series: Beyond the live events, an in-depth, behind-the-scenes content series for fans to follow along at home that dives into the creative process of our collaborating artists will offer fans an intimate look into their creative journeys, showcasing how artists are elevating their craft and celebrating new milestone moments with PATRÓN EL ALTO.
  • Elevated PATRÓN EL ALTO Experiences: Each private event will feature dedicated PATRÓN bars and custom cocktail menus, with the new PATRÓN EL ALTO as the featured offering. This impressively rare and masterfully aged tequila, primarily crafted with Extra Añejo and blended with Añejo and Reposado tequilas, each aged to their maximum potential, represents the pinnacle of perfection. The prestige tequila category is indeed experiencing remarkable growth, projected to double in size by this year as consumers increasingly trade up for higher quality sips and luxury bottlings such as PATRÓN EL ALTO. This makes it the perfect pour for celebrating the standout moments that define this cultural partnership.

“This partnership feels inevitable in the best possible way,” said Jack Hart, VP Partnerships at Boiler Room. “Both PATRÓN and Boiler Room have always championed creativity and craft in music. We’re taking that shared mindset into this series by celebrating some of the more forward-thinking artists in our world.” 

Barmen 1873 Bourbon Releases Lainey Wilson ‘Whirlwind World Tour’ Commemorative Bottle

Eric Alper
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Barmen 1873 Bourbon Releases Lainey Wilson ‘Whirlwind World Tour’ Commemorative Bottle

Barmen 1873 Bourbon, a 92-proof blend of hand-selected straight bourbons from Coors Whiskey Co., is proud to announce the launch of a limited-edition commemorative bottle in celebration of its partnership with GRAMMY award winning country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour. This exclusive release brings together two American originals—one built on music, one on whiskey—both rooted in authenticity, craft, and grit.

Hitting shelves on August 11, 2025, the Lainey Wilson Whirlwind World Tour Commemorative Bottle features a full design takeover inspired by Wilson’s bold style and breakout career. The collectible release includes just 1,000 cases across markets that align with tour stops.

The commemorative label showcases:

  • Individually numbered bottles
  • Lainey Wilson “2025 Tour” belly band displayed front and center, putting the tour at the heart of the package
  • Lainey-branded tax strip takeover
  • Lainey Wilson Whirlwind World Tour emblem
  • “Barmen 1873 x Lainey Wilson” collaboration callout
  • “Whirlwind World Tour Release” designation

“This bottle of Barmen 1873 has my name written all over it – literally — and it’s coming on the road with us. My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025,” said Lainey Wilson.

“This commemorative release captures the fire, energy, and soul of Lainey’s Whirlwind World Tour,” said Susie McInerney, Marketing Lead for Barmen 1873 Bourbon. “It’s a celebration of a shared American spirit—and something truly special for both music fans and whiskey drinkers.”

The commemorative bottles will be available in select U.S. markets aligned with tour stops— Nashville, Dallas, Denver, Chicago, Tampa and others—while supplies last

The label is part of a multi-year partnership that began in early 2024, when Barmen 1873 named Lainey Wilson its first official artist partner. To kick off the brand’s partnership, Barmen 1873 Bourbon helped bring “Bell Bottom Country” to life through a Lainey Wilson-themed pop-up in Nashville, with all proceeds benefiting her charity, the Heart Like a Truck Fund. The partnership has since come to life through custom brand integrations, on-stage moments, and shared appearances across digital and retail platforms.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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