Entertainment icon Snoop Dogg, in collaboration with Death Row Records and his innovative beverage company Iconic Tonics, today announced the expansion of his hemp-infused beverage lines, “Do It Fluid” and “Doggy Spritz,” into three influential U.S. markets: New Jersey, Georgia, and Tennessee.
This strategic rollout puts a spotlight on cities and states that have not only helped shape American music and culture, but continue to define what’s next. While Atlanta and Nashville remain vibrant centers of musical innovation, New Jersey’s undeniable impact on hip-hop and popular culture, plus its proximity to New York City, makes it a natural next step for the brand.
The arrival of Do It Fluid, a smooth and flavorful beverage experience, and Doggy Spritz, a refreshingly effervescent seltzer, is set to further energize these already dynamic markets. Snoop Dogg’s connection to all three states adds a layer of authenticity to the launch. In New Jersey, home to hip-hop icons like Queen Latifah, Lauren Hill and Naughty by Nature, Snoop has shared the stage with Jersey legends, including frequent collaborations with Redman and Method Man, reflecting a long-standing East-West cultural connection. Atlanta has previously recognized Snoop’s significant contributions to music, including his iconic feature on Jermaine Dupri’s “Welcome to Atlanta (Coast 2 Coast Remix).” Nashville has recently seen Snoop Dogg embrace its evolving music scene with collaborations with country artists and surprise local performances.
“Jersey, Georgia and Tennessee – each of these places has shown me love and helped shape culture, from hip-hop to soul to country,” said Snoop Dogg. “I’ve rocked with artists from all three, been inspired by the sounds, and now I’m bringing my energy there with Do It Fluid and Doggy Spritz. Good music, good people, and now, good drinks.”
To ensure a successful rollout, Iconic Tonics has partnered with three of the most respected and established beverage distributors in the region, including Best Brands Inc. in Tennessee, Savannah Distributing Company in Georgia, and Allied Beverage Group in New Jersey.
“Expanding into New Jersey, Georgia, and Tennessee allows us to tap into mature hemp markets with deep cultural roots. These states have shaped music and lifestyle, and with Snoop’s influence and warm reception from retailers due to his category recognition and affinity, we’re excited to bring ‘Do It Fluid’ and ‘Doggy Spritz’ to consumers ready for this next evolution,” said Iconic Tonics CEO Evan Eneman.
The expansion into New Jersey, Georgia and Tennessee marks a significant moment for Iconic Tonics and Snoop Dogg as they continue to expand their beverage footprint nationwide. Consumers in these states can soon expect to find these unique hemp-infused beverages at select retailers across the state and on DoorDash.
