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Storm Announces Debut Album ‘Join The Storm’ Out August 22 via Indie Recordings

Eric Alper
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Storm Announces Debut Album ‘Join The Storm’ Out August 22 via Indie Recordings

On Friday, 22nd August 2025, Storm will release his debut album, Join The Storm, on Indie Recordings, marking a major milestone in a career that has already made him one of Norway’s most exciting young names.

Leo Davadi Sundli, better known as Storm, has spent the past few years building a genre-defying sound that fuses pop-punk, metalcore, rock, EDM, rap and electronic elements — all delivered with a confidence and energy few can match.

With millions of views on TikTok and a rapidly growing loyal fanbase, Storm has found his place in both the alternative and mainstream music worlds. Earlier this year, he was named “Name of the Month” by GAFFA Nordics, nominated for “Breakthrough of the Year” at the Norwegian Music Publishing awards, and has already performed on some of the biggest stages in the region, including Tons of Rock in Norway, Summer Breeze Open Air in Germany and the legendary Download Festival in the UK. He’s even brought his intense and explosive live presence to national primetime television in Norway – clear proof that Storm is connecting across scenes and generations, bridging the underground and the mainstream.

Inspired by artists like Bring Me The Horizon, Falling in Reverse, Billie Eilish, and Yungblud, Sundli has crafted a sound that feels both modern and deeply personal. And now, he brings it all together on Join the Storm — an album four years in the making.

He describes the album as a musical journey through power, chaos, belonging, and escapism. It’s about losing yourself — and finding yourself again. The album balances the epic and the vulnerable, the dark and the hopeful, the raw and the refined.

The album also features some killer collaborations. “Fever Dreams” is an explosive track with Canadian rapper Snak The Ripper — a sonic collision of metalcore, pop rock, and electronic chaos. For Storm, it was a dream collab, where he deliberately threw Snak into his heaviest and most experimental soundscape. The album also includes a track with Norwegian metalcore band Fixation, who have earned significant buzz from industry heavyweights in recent years. “Suffocating” was born after multiple shows together, and Storm calls it a brutal mix of guitars, electronic hooks, and smashing energy — perfect for capturing rebellion and letting loose.

Join The Storm Track Listing:

  1. Join The Storm
  2. Moonlight
  3. Alien Perspective
  4. Walking Dead
  5. Asphyxiate
  6. Suffocate (ft. Fixation)
  7. Black Hole
  8. Fame
  9. Running From My Heart
  10. Fever Dreams (ft. Snak The Ripper)

Mighty Joe Castro and The Gravamen Release Gritty New Single ‘Dominoes’ Ahead of Upcoming Album

Eric Alper
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Mighty Joe Castro and The Gravamen Release Gritty New Single ‘Dominoes’ Ahead of Upcoming Album

Philadelphia band Mighty Joe Castro and The Gravamen just released their new song, “Dominoes.” It’s a gritty, emotional song about grief and growth, and trying to forgive. Lyrics like “your words still sting / long after your casket was closed” and “it’s so hard to hold on / but it’s harder to let go” speak to an unresolved grief and a lasting impact as well as the struggle between letting go and holding on.

Musically, “Dominoes” has a great rhythmic identity. It has catchy guitar riffs, tasteful piano accompaniments, and even some harmonica work that all comes together to create the sonic soundscape of the song. The vocals are honest and rich. The song feels like it came from a smoky dive bar somewhere in the middle of nowhere—authentic.

The band is known for mixing old-school rock & roll with a modern edge. Their sound has been compared to the likes of Buddy Holly meets Nick Cave. The band has made a name for themselves with their energetic live performances, sharing stages with acts such as Squirrel Nut Zippers to Skinny Lister.

“Dominoes” is a little taste of what’s to come on their new album Between the Lightning and the Thunder, releasing June 6th, 2025 on vinyl, CD, and streaming. If this song is anything to go by, the album will be a must listen.

NxWorries Announce First-Ever North American Headline Tour with Anderson .Paak and Knxwledge

Eric Alper
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NxWorries Announce First-Ever North American Headline Tour with Anderson .Paak and Knxwledge

NxWorries, the duo of Anderson .Paak and Knxwledge, released their GRAMMY Award-winning sophomore album, Why Lawd? last year to widespread acclaim from critics and fans alike. They return now to announce their first-ever headline North American tour. Kicking off September 10th in Portland, OR, the tour takes the duo through 22 cities, including Chicago, New York City, Atlanta, Houston, and many more, before concluding in their hometown of Los Angeles for a night at the historic Hollywood Palladium. The announcement comes one day after their dancefloor-ready summer anthem, “Everybody Gets Down,” out now via Stones Throw.

Why Lawd? follows NxWorries’ cult classic 2016 debut album Yes Lawd!. Fans of Yes Lawd! will find plenty to love on the new album, though, Why Lawd? also finds NxWorries stretching to new sonic terrain – from Anderson .Paak’s deftly rapped verses on “Battlefield” to the G-funk indebted production of “86Sentra” to the interplay of .Paak’s crooning and Earl Sweatshirt and Rae Khalil’s guest turns on “WalkOnBy. Other singles include “FromHere” featuring L.A. hip-hop royalty Snoop Dogg and Death Row-signed R&B singer October London, “Where I Go” featuring H.E.R., “86Sentra,” and “Daydreaming.”

In the time since the release of Yes Lawd!, Anderson .Paak is a 9x GRAMMY Award winner and achieved global superstardom through his solo career. Knxwledge has meanwhile cemented his legacy as one of the great beatmakers of our time, a GRAMMY Award-winner with a prolific catalogue of his own, in addition to being called on by the likes of Kendrick Lamar, Earl Sweatshirt, and others.

Tour Dates:

09/10 – Portland, OR @ Crystal Ballroom
09/11 – Seattle, WA @ The Showbox
09/13 – Victoria, BC @ Rifflandia
09/16 – Denver, CO @ Ogden Theatre
09/18 – Chicago, IL @ The Riviera Theatre
09/20 – Detroit, MI @ The Fillmore Detroit
09/21 – Toronto, ON @ HISTORY
09/23 – Philadelphia, PA @ Franklin Music Hall
09/24 – Boston, MA @ Citizens House of Blues Boston
09/26 – Brooklyn, NY @ Brooklyn Paramount
09/27 – Norfolk, VA @ The NorVa
09/28 – Raleigh, NC @ The Ritz
09/30 – Silver Spring, MD @ The Fillmore Silver Spring
10/02 – Atlanta, GA @ Tabernacle
10/06 – New Orleans, LA @ The Fillmore New Orleans
10/08 – Austin, TX @ Stubb’s Waller Creek Amphitheater
10/09 – Houston, TX @ House of Blues Houston
10/12 – San Francisco, CA @ The Masonic
10/15 – Las Vegas, NV @ House of Blues Las Vegas
10/16 – San Diego, CA @ SOMA
10/17 – Phoenix, AZ @ The Van Buren
10/19 – Los Angeles, CA @ Hollywood Palladium

Born Of Osiris Drop New Album ‘Through Shadows’ via Sumerian Records with Title Track and Video

Eric Alper
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Born Of Osiris Drop New Album ‘Through Shadows’ via Sumerian Records with Title Track and Video

Progressive metalcore pioneers Born Of Osiris have released their album Through Shadows, out now, via Sumerian Records. The full-length is the band’s newest body of work following up their critically-acclaimed 2021 album Angel or Alien. In celebration of the news, the quartet has shared the titular track “Through Shadows” and the official music video.

Previously, Born Of Osiris released “Torchbearer,” “A Mind Short Circuiting,” “Elevate,” and most recently, “In Desolation,” which altogether have clocked up over 1.2 million views on YouTube.

Following Born Of Osiris’ current EU headlining tour, the band will next make the trek across Canada with The Browning and Convictions as support.

Through Shadows Track Listing:

1. Seppuku
2. Elevate
3. Through Shadows
4. The War That You Are
5. Inverno
6. A Mind Short Circuiting
7. Burning Light
8. In Desolation
9. Torchbearer
10. Activated
11. Dark Fable
12. Transcendence
13. Blackwater

Album Launch Promotional Calendar

Eric Alper
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Album Launch Promotional Calendar

This promotional calendar outlines a structured 10-week rollout for an album release. It follows standard industry practices, blending social campaigns, press, DSP pitching, and fan activations. Each week builds momentum, ensuring the singles, pre-order, and album launch maximize impact.

8 Weeks Out

Goal: Lay foundation, tease era, build anticipation.

  • Launch social teaser campaign (cryptic visuals, lyric snippets, emojis).
  • Announce era branding (new logo, color scheme, profile images).
  • Open fan community channels (Discord/Telegram, mailing list sign-up).
  • Begin behind-the-scenes content drip (studio clips, cover art hints).
  • Send press save-the-date emails for October/November press cycles.
  • Coordinate playlist pitching strategy with distributor.
  • Brainstorm merch concepts tied to album theme.
  • Secure influencer/TikTok partners for rollout.

7 Weeks Out

Goal: Warm up fans & industry, build pre-buzz.

  • Drop teaser video #1 (5–10 sec clip with release date hints).
  • Confirm press exclusives/interviews with outlets.
  • Soft-launch fan pre-save incentives (raffle, merch discount, meet & greet).
  • Seed fan theories on socials (cryptic tracklist symbols).
  • Begin organic influencer buzz (sending mystery boxes).
  • Lock in radio promo dates for singles.
  • Announce early merch capsule (limited poster/tee).
  • Test TikTok/Reels snippet reactions with audience.

6 Weeks Out

Goal: Tease lead single, activate fanbase.

  • Drop cover art teaser (blurred/partial reveal).
  • Share song title reveal for first single.
  • Launch pre-save countdown content across socials.
  • Push press feature interviews (artist journey, album story).
  • Start Spotify Canvas/Apple Motion assets prep.
  • Release short-form behind-the-scenes vlog.
  • Confirm playlist pitching submissions with DSP reps.
  • Pitch to blogs/podcasts for single premiere.

5 Weeks Out

Goal: Build urgency & expand audience reach.

  • Release teaser video #2 with audio snippet of single.
  • Announce fan contest (cover art recreations, TikTok challenge).
  • Distribute press kit to journalists (bio, photos, teaser).
  • Drop countdown story filters/stickers on socials.
  • Secure YouTube premiere slot for single video.
  • Partner with brand for giveaway (headphones, streaming service).
  • Confirm sync pitching opportunities.
  • Reveal exclusive merch preorder item tied to single.

4 Weeks Out

Goal: Intensify single buzz, broaden PR push.

  • Share tracklist teaser graphic (blurred titles).
  • Launch fan referral challenge (share pre-save, win prize).
  • Drop snippet across TikTok/Reels/Shorts with hashtag challenge.
  • Roll out exclusive press interview/video feature.
  • Finalize radio/podcast drops for launch week.
  • Tease music video stills or behind-the-scenes shots.
  • Seed influencer posts with lyric captions.
  • Launch countdown clock on website.

3 Weeks Out

🔥 Key Milestone: First Single Pre-save Campaign Begins

  • Launch official pre-save link with incentives (raffle, fan shoutouts).
  • Drop visualizer/teaser art for single.
  • Announce official release date for first single.
  • Launch TikTok challenge preview.
  • Pitch single to editorial playlists (Pop Rising, New Music Friday).
  • Seed exclusive press story with high-profile outlet.
  • Continue merch capsule rollout (signed CDs, vinyl pre-order).
  • Host live Q&A teasing first single.

2 Weeks Out

🔥 Key Milestone: First Single Launch

  • Release first single on DSPs + YouTube premiere.
  • Drop official music video same day.
  • Push press coverage (interviews, reviews, playlist adds).
  • Run TikTok influencer campaign to boost challenge.
  • Schedule Instagram/TikTok Lives reacting to fan videos.
  • Share fan content daily (covers, reactions).
  • Push radio adds and DSP editorial pitching.
  • Release exclusive bundle merch drop tied to single.

3 Weeks Before Album

Goal: Keep single momentum + tease album.

  • Drop tracklist reveal with features/artists.
  • Share behind-the-scenes making-of video for single.
  • Pitch long-lead features to magazines/blogs.
  • Continue influencer push around single.
  • Announce album pre-order date.
  • Share exclusive content with mailing list (demo snippet).
  • Confirm late-night/TV booking for album week.
  • Run fan remix contest for single.

2 Weeks Before Album

🔥 Key Milestone: Second Single Release + Album Pre-order

  • Release second single on DSPs + video.
  • Launch album pre-order campaign (vinyl, CD, bundles).
  • Push press coverage (feature stories, exclusive premieres).
  • Drop exclusive merch line tied to album theme.
  • Launch fan street team campaign (poster downloads, digital banners).
  • Continue TikTok/Instagram reels for single & album.
  • Seed exclusive fan-first listening invites for album week.
  • Roll out official album trailer video.

Album Release Week

🔥 Key Milestone: Album Launch

  • Release daily countdown content on socials.
  • Host album listening party livestream.
  • Drop exclusive press features/reviews.
  • Appear on radio & TV interviews.
  • Push DSP homepage banners (secured via distributor).
  • Share behind-the-scenes full mini-doc.
  • Release fan-first early merch shipping.
  • Confirm late-night TV performance with second single.

Album Release Day

  • Album launches worldwide on DSPs and physical.
  • Release third music video (focus track) same day.
  • Push social media takeover (artist posts, label, fan accounts).
  • Celebrate with fan activation event (pop-up shop, live set).
  • Drop exclusive deluxe merch (vinyl variant, limited apparel).
  • Run thank-you livestream + acoustic performance.
  • Roll out user-generated fan takeover playlist.
  • Push press cycle round two (reviews, album of the week features).

This rollout ensures a steady build from mystery and anticipation to high-impact singles and a major release moment. By combining social media buzz, press cycles, DSP partnerships, and fan activations, the campaign maximizes reach, drives conversions, and creates a cultural moment around the album launch.

‘A Fine Line Between Stupid and Clever: The Story of Spinal Tap’ Book Coming September 9 with Rob Reiner, Christopher Guest, Michael McKean & Harry Shearer

Eric Alper
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‘A Fine Line Between Stupid and Clever: The Story of Spinal Tap’ Book Coming September 9 with Rob Reiner, Christopher Guest, Michael McKean & Harry Shearer

For the first time, director Rob Reiner and cocreators Christopher Guest, Michael McKean, and Harry Shearer provide the full behind-the-scenes story of the making of the groundbreaking mockumentary This Is Spinal Tap and its upcoming sequel.

Since its original release in 1984, This Is Spinal Tap has evolved from a beloved cult film into a cinematic landmark: an all-time comedy classic that pioneered an entire genre, the mockumentary. Now, director Rob Reiner and his cowriters and costars, Christopher Guest, Michael McKean, and Harry Shearer, tell the complete story of the movie and its fictitious band—how they met, how Spinal Tap came to be, and how their low-budget indie film took on a life of its own. Years after the movie first came out, the Library of Congress selected This Is Spinal Tap for inclusion in the National Film Registry and Tap went on to play The Royal Albert Hall, Wembley Stadium, and to over 100,000 fans at the Glastonbury Festival in England.

Reiner, Guest, McKean, and Shearer provide the backstories to the movie’s famous lines—among them “Hello, Cleveland!,” “None more black,” “You can’t dust for vomit,” and “These go to eleven”—and to such Tap anthems as “Big Bottom” and “Stonehenge.” Featuring never-before-seen photographs, band memorabilia, and personal reminiscences of their enduring creative partnership, A Fine Line Between Stupid and Clever will delight Tap-heads of all ages—just as the long-awaited Spinal Tap sequel is hitting theaters.

BUT WAIT, THERE’S MORE! A Fine Line Between Stupid and Clever also comes with a bonus memoir by Reiner’s directorial alter ego, Marty DiBergi, in which he interviews Tap band members Nigel Tufnel, David St. Hubbins, and Derek Smalls about their musical journey and their drummers who paid the ultimate sacrifice to the rock gods.

P!nk’s Isolated Vocals For “Raise Your Glass”

Eric Alper
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P!nk’s Isolated Vocals For “Raise Your Glass”

P!nk’s “Raise Your Glass” is a celebratory anthem honoring her first decade in music and the fans who stood by her. Written with Max Martin and Shellback, it became her third US #1 hit and a global party anthem. Its infectious spirit even found its way into films, commercials, and TV dance floors.



15 Guitar Duos That Melt Faces Together

Eric Alper
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15 Guitar Duos That Melt Faces Together

There’s something magical when two guitars collide. One lays down the fire, the other fans the flames, and together they create explosions that single strums can’t touch. From metal to jazz, blues to stadium rock, these duos prove that six strings are better when doubled.

The Allman Brothers Band

Duane Allman and Dickey Betts turned jams into symphonies of slide, melody, and soul. Their guitars wove like dancers in perfect time. “In Memory of Elizabeth Reed” remains a masterclass.

The Beatles

George Harrison and John Lennon weren’t about flash—they were about chemistry. Their guitars locked together in rhythm and melody, creating timeless textures. “And Your Bird Can Sing” showcases their joyful interplay.

The Eagles

Don Felder and Joe Walsh made harmony guitars soar like jet engines across stadium skies. Smooth licks and fiery solos combined into California gold. “Hotel California” still burns.

Foo Fighters

Dave Grohl and Pat Smear pile riffs on riffs like a tidal wave. Add Chris Shiflett’s precision, and the wall of sound becomes unstoppable. “All My Life” is three-guitar heaven.

Grateful Dead

Jerry Garcia and Bob Weir built a language of counterpoint and conversation. One chased melody, the other shaped rhythm into something endlessly alive. “Scarlet Begonias” captures their magic.

Iron Maiden

Dave Murray and Adrian Smith fused galloping riffs with melodic leads that gave Maiden their epic wings. Add Janick Gers later, and it’s a three-guitar army. “The Trooper” still charges.

James Brown

Jimmy Nolen and Phelps “Catfish” Collins turned guitars into percussive weapons, locking into grooves so tight they sparked funk itself. Listen to “Get Up (I Feel Like Being a) Sex Machine” to feel the rhythm cut like a razor.

Judas Priest

Glenn Tipton and K.K. Downing defined metal guitar theatrics. One handled the soaring leads, the other thunderous riffs, and together—pure steel. “Victim of Changes” will rattle your bones.

Lynyrd Skynyrd

Allen Collins and Gary Rossington didn’t stop at dueling guitars—they built triple harmonies that roared with Southern pride. “Free Bird” is their eternal calling card.

The Rolling Stones

Keith Richards and Ronnie Wood perfected the “weaving” technique—riffs bouncing back and forth until rhythm and lead became inseparable. Hear it shine on “Beast of Burden.”

Santana

Carlos Santana and Neal Schon blended Latin fire with rock virtuosity. The result? Guitars that sing, cry, and dance together. “Toussaint L’Overture” is an absolute face-melter.

Slayer

Kerry King and Jeff Hanneman unleashed a hurricane of thrash. Blazing solos and vicious riffs collided with ferocity. “Angel of Death” is their scorched-earth masterpiece.

Steely Dan

Walter Becker and Denny Dias (with guests like Larry Carlton) created guitar lines as smooth as jazz and as sharp as satire. Every part fit with surgical precision. “Kid Charlemagne” shows the craft.

Television

Tom Verlaine and Richard Lloyd made guitar interplay sound like jazz poets in a downtown dive. Tangled, angular, yet hypnotic. Spin “Marquee Moon” for proof.

Thin Lizzy

Scott Gorham and Brian Robertson built harmonized leads that could level arenas. Smooth, fiery, and unforgettable. Blast “The Boys Are Back in Town” and feel the twin-guitar magic.

The Joyful Ritual of Vocal Warm-Ups: How Musicians Tune Their Greatest Instrument

Eric Alper
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The Joyful Ritual of Vocal Warm-Ups: How Musicians Tune Their Greatest Instrument

Every performance begins long before the stage lights rise. For professional musicians, the vocal warm-up is more than preparation—it’s a ritual of connection, creativity, and care. Here are the uplifting techniques singers across genres embrace to bring their voices alive:

  • Gentle humming: Awakens the voice with warmth and resonance, easing into sound like a sunrise over melody.
  • Lip trills: A playful buzz that keeps the breath flowing freely while energizing the vocal cords.
  • Scale runs: A musical ladder that builds flexibility, strength, and confidence across every note.
  • Breath focus: Deep inhalations expand capacity, giving singers the power to sustain phrases with beauty and control.
  • Tongue twisters: Quick, clever exercises sharpen diction, ensuring every lyric rings clear.
  • Sirens: Sweeping from low to high notes strengthens range and smooth transitions.
  • Resonance drills: Exploring chest, mouth, and head placement shapes a full, rich tonal palette.
  • Mind-body alignment: Relaxation, posture, and mindfulness unite to anchor the voice in presence and poise.

These warm-ups aren’t chores—they’re celebrations. Each one is a reminder that the human voice is an instrument of limitless possibility, tuned not only by sound, but by joy.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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