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Non-Alcoholic Seltzers Wholesale From Mitra9: Things To Ensure Before Buying

Eric Alper
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By Mitch Rice

As demand for non-alcoholic beverages continues to grow, wholesale buyers are turning to trusted brands like Mitra9 for innovative options, such as non-alcoholic seltzers. These refreshing drinks offer a modern twist for retailers looking to expand their beverage lineup with trendy, functional products. However, before placing a wholesale order, it’s essential to evaluate a few key factors to ensure a smooth partnership and strong return on investment. From verifying inventory consistency to assessing packaging standards, being thorough upfront can help set your business up for long-term success with this brand’s seltzer offerings.

9 Things To Ensure Before Buying Non-Alcoholic Seltzers Wholesale From Mitra9

Consistent inventory availability

A key factor to consider before purchasing non alcoholic seltzers wholesale from Mitra9 is consistent inventory availability. Steady stock levels are crucial for maintaining a reliable supply chain, particularly if you intend to consistently offer these products to your customers.

Before committing to a wholesale partnership, it’s important to confirm that this brand can meet your order volumes without frequent backorders or delays. This consistency helps you avoid stockouts, fulfill customer demand on time, and maintain smooth business operations without disruption.

Competitive wholesale pricing

A key factor to consider before purchasing non-alcoholic seltzers wholesale from Mitra9 is competitive wholesale pricing. As a retailer or distributor, securing favorable pricing has a direct impact on your profit margins and pricing strategy.

It’s essential to compare this brand’s rates with those of other suppliers to ensure you’re getting a solid value for the quantity and quality offered. Clear and consistent pricing structures, along with potential bulk discounts, can make a noticeable difference in your bottom line and help you remain competitive in a growing beverage market.

Clear labeling and packaging standards

A key consideration before purchasing non-alcoholic seltzers wholesale from Mitra9 is ensuring that clear labeling and packaging standards are met. Professional and accurate packaging not only reflects the brand’s credibility but also supports your retail presentation. Labels should clearly list all essential details, such as ingredients, serving size, and any important usage instructions.

Additionally, well-designed packaging enhances shelf appeal and ensures the products meet retail compliance requirements. Confirming these standards in advance helps you maintain consistency across your inventory and creates a more trustworthy experience for your customers.

Reliable shipping and delivery timelines

A key consideration when purchasing non-alcoholic seltzers wholesale from Mitra9 is the reliability of shipping and delivery timelines. Timely fulfillment is crucial when managing stock levels, planning promotions, or meeting customer demand. Before placing a bulk order, it’s important to understand this brand’s shipping policies, estimated delivery times, and tracking processes.

A dependable logistics system minimizes delays, reduces the risk of inventory gaps, and helps your business operate efficiently. Confirming these details ahead of time allows you to plan more accurately and maintain a steady supply flow.

Transparent ingredient information

A key consideration when purchasing non-alcoholic seltzers wholesale from Mitra9 is transparent ingredient information. Clear disclosure of ingredients allows you to confidently present the product to your customers, address common questions, and meet labeling requirements.

Transparency also fosters trust, as buyers today are increasingly mindful of what they consume and expect straightforward product information. Before finalizing a wholesale purchase, it’s a good idea to review the ingredient list for each flavor and ensure it aligns with your store’s standards and customer expectations.

Positive distributor reviews and reputation

A key factor to consider before purchasing non-alcoholic seltzers wholesale from Mitra9 is positive distributor reviews and a strong reputation. Taking time to research what other retailers and partners say about this brand can offer valuable insight into their reliability, professionalism, and overall service quality.

Consistently positive feedback is often a sign of a trusted brand that delivers on its promises. Checking reviews, testimonials, or industry ratings can help you make a more informed decision and avoid potential challenges down the road.

Minimum order requirements and terms

A key consideration before purchasing non-alcoholic seltzers wholesale from Mitra9 is understanding the minimum order requirements and terms. Knowing the order thresholds, payment terms, and any return or cancellation policies ahead of time can help you plan your inventory and budgeting more effectively.

It also ensures that there are no unexpected conditions that could affect your purchasing process. Clear terms make the transaction smoother and allow you to assess whether the partnership aligns with your business model and sales goals.

Responsive customer service

A key factor to consider before purchasing non-alcoholic seltzers wholesale from Mitra9 is the availability of responsive customer service. When managing bulk orders or addressing order-specific concerns, having timely and helpful support makes a significant difference.

A responsive customer service team can quickly assist with inquiries, resolve issues, and provide updates that help keep your operations running smoothly. Before committing to a wholesale partnership, it’s wise to assess how easily you can contact their team and how efficiently they handle communication. This ensures a more dependable and collaborative business experience.

Product variety and flavor options

A key consideration before purchasing non-alcoholic seltzers wholesale from Mitra9 is the variety of products and flavor options available. Having a broad selection allows you to cater to diverse customer preferences and keep your offerings fresh and exciting.

Before placing a wholesale order, it’s essential to review the range of flavors and formats that this brand provides to ensure they align with your target market’s tastes. A versatile product lineup can enhance your store’s appeal and help attract a wider audience.

Why Should You Buy Non-Alcoholic Seltzers Wholesale from Mitra9?

You should consider purchasing non-alcoholic seltzers wholesale from Mitra9, as they offer a reliable combination of quality, variety, and competitive pricing.

This brand’s extensive product range and innovative flavors enable retailers to cater to diverse customer preferences, while their professional packaging and transparent business practices foster trust and credibility.

Additionally, this brand’s commitment to dependable shipping and strong customer support ensures a smooth purchasing experience. Partnering with them can help your business stay ahead in a growing market with confidence and ease

Bottom Line

Before buying non-alcoholic seltzers wholesale from Mitra9, it’s essential to carefully consider several key factors to ensure a successful partnership. Verifying consistent inventory availability, competitive pricing, clear labeling, reliable shipping, and transparent ingredient information can make all the difference in meeting your business needs. Additionally, paying attention to customer service responsiveness, product variety, positive distributor reputation, and order terms will help create a smooth purchasing experience.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

Spotify Sparks Maskandi Renaissance as South Africa’s Fastest-Growing Genre Gains Global Momentum

Eric Alper
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Spotify Sparks Maskandi Renaissance as South Africa’s Fastest-Growing Genre Gains Global Momentum

In South Africa, the rebirth and resurgence of the vibrant folk genre Maskandi has captured the attention of music fans, becoming the country’s fastest-growing sound on Spotify over the past two years.

Steeped in Zulu storytelling traditions, Maskandi has spanned generations and has typically resonated mostin rural parts of the country, including the KwaZulu-Natal province it originated from. But as artists fuse Maskandi’s sound with Amapiano, gospel, and hip-hop, urban Gen Zs are embracing the genre as a way to reclaim their heritage and express their cultural fluency. The result? A full-blown Maskandi renaissance, fueled by pride, experimentation, and authentic storytelling.

A genre reinvented for a new era

On Spotify, nearly half of Maskandi’s listeners are under 35, and many are gravitating to their Bhinca Nation playlist, which is the destination for the genre’s hottest hits. Averaging more than 2 million plays each month, the playlist has grown by more than 3,000% since 2022.

This growing spotlight has also translated into dramatic rises in streams for many of Maskandi’s biggest names:

  • Umafikizolo, Mshinwemali, and Sminofu have all seen their fusion-forward sounds resonate across demographics. Since 2023, their streams are up 897%, 495%, and 258%, respectively.
  • Genre torchbearers Inkos’yamagcokama and Mzukulu continue to lead with consistency, with their streams growing 86% and 79%, respectively.
  • Meanwhile, LIMIT NALA and MENZI MUSIC are quickly turning heads and generating buzz as newcomers to the scene.

These aren’t just stats—they’re signals. Listeners are hungry for music that’s both culturally grounded and globally fluent. More than just a streaming destination, Spotify is soundtracking a movement and reshaping what it means to be proudly Zulu in a hyperconnected world.

Capturing a generational shift

As Maskandi’s revival grows larger, they want to uplift artists and help them build deeper connections with loyal fans, while introducing them to new listeners around the world. That’s why they ’ve kept an ear to the ground, and working with the Consumer Insights Agency, they recently commissioned an in-depth report uncovering the trends driving this movement.

Read on for the six key trends shaping the future of Maskandi, revealing how this age-old art form is being reinvented for a new generation.

Spotify isn’t just a platform for this new era of Maskandi, but a cultural catalyst. And they’re proud to help advance a cultural movement as the genre evolves for a new generation.

Discover the artists and hits fueling Maskandi’s growth on their Bhinca Nation playlist:

Francophone Audio Surges Globally as Spotify Reveals 123 Million Listeners Worldwide

Eric Alper
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Francophone Audio Surges Globally as Spotify Reveals 123 Million Listeners Worldwide

On Spotify, francophone content continues to cross borders at an unprecedented rate. In 2024 alone, more than 123 million listeners worldwide streamed audio content in French, whether music, podcasts, or audiobooks. What’s more, 100 million of those listeners were outside of the historically francophone regions of France, Quebec, Belgium, Luxembourg, and Switzerland.

“It’s incredible to see the power of our platform connecting over 100 million fans globally with francophone content. This is more than just a musical trend—it’s a testament to our ability to deliver creativity and fuel discoverability across the globe,” said Gustav Gyllenhammar, Vice President, Markets and Subscriptions at Spotify. “We’re seeing listenership for francophone content explode in markets across Asia, Africa, and Latin America, a phenomenal proof point for Spotify’s ability to help artists and creators find their audience, no matter where they are. Spotify offers audio creators from all walks of life, from Québec to West Africa, a global stage, and we’ll continue to support them in growing their audience on our platform.”

Charting the global impact of francophone music

Francophone music in particular remains immensely popular around the world. Every month, more than 64 million hours of music performed in French is streamed from all corners of the globe. French music owes this global success to the wealth of styles it encompasses.

Today, we can hear songs like Indila’s “Dernière danse” resonate in São Paulo, while Gazo and Soolking’s “Casanova” pops up on playlists in Cairo and Patrick Watson’s “Je te laisserai des mots” touches hearts in Seoul. 

Powerful voices like those of Stromae, GIMS, and the “Queen of France,” Aya Nakamura, stand alongside more recent talents like Yamê, whose single “Bécane” was a viral smash hit. This musical diversity, carried by artists from all walks of life, makes the range of expression found in francophone music as vast as it is universal. 

Most-listened-to francophone artists on the platform worldwide:

    1. Stromae
    2. GIMS
    3. Jul
    4. Indila
    5. Patrick Watson
    6. Soolking
    7. Aya Nakamura
    8. Tayc
    9. Gazo
    10. PNL

Expanding beyond borders

Outside of France, artists from Africa are also contributing to the popularity of french music, bringing styles that navigate between local heritages and global influences. From the streets of Abidjan to the studios of Bamako, established artists like Tiken Jah Fakoly, Amadou & Mariam, and Sidiki Diabaté bring the rich musical traditions of their homelands to the world.

Quebec also plays a decisive role in the worldwide demand for french content. With nearly half of Quebec users regularly listening to music, podcasts, or audiobooks in French, the province stands out as a major consumer and global exporter of francophone content. Quebecois artists continue to captivate fans both in Canada and abroad, with the likes of Patrick Watson, Les Cowboys Fringants, Charlotte Cardin, and Enima dominating the charts in Quebec, and songs like “Je te laisserai des mots” popping up in more than 6.6 million playlists worldwide last year.

Elevating francophone voices

As the sounds of francophone music seduce the world, podcasts are also reaching attentive ears. Francophone podcasts have seen streams skyrocket by 1,888% since 2019, with shows like The GOAT and LEGEND reaching listeners outside of francophone zones. Alongside those, educational formats like InnerFrench, Little Talk in Slow French, and Easy French are a hit with those who want to learn or perfect their French. Meanwhile, L’Heure du Monde, Canapé Six Places, HugoDécrypte, and Rock & Pop Stories nourish the curiosity of listeners around the world with news, social observations, and pop culture content. 

On average, the francophone podcast is listened to for more than four hours per month by those who do not speak French daily—a constantly increasing figure reflecting a real curiosity for stories and voices from the francophone world.

Top 5 most-listened-to francophone podcasts worldwide:

    1. The GOAT
    2. LEGEND
    3. Little Talk in Slow French
    4. L’Heure du Monde
    5. InnerFrench

Francophone audiobooks are on the rise

French-language audiobooks have only just begun their history on Spotify, but the response from listeners already speaks for itself. Following the launch of Audiobooks in France last October, they have quickly found their audience, with classics like 1984 and immersive narratives like Jacaranda reaching curious listeners. While the bulk of listening today is concentrated in a few key markets, the trend is spreading: Every month, nearly 12,000 hours of French audiobooks are streamed in countries where French is not the main language.

Additionally, five of the 10 most-listened-to francophone audiobooks in North America come from Quebec authors, including TK’s Aliss and Patrick Senécal’s Aliss and Hell.com, as well as Andre Cedilot and Andre Noel’s Mafia Inc. This success is a testament to Quebec’s literary influence and the growing interest in its stories on Spotify.

Breaking down the success of francophone music

Spotify data paints a definitive picture of francophone music’s global popularity, and For the Record spoke with Spotify’s Global Head of Editorial, Sulinna Ong, for an in-depth look at the French cultural and musical trends that have made waves in 2025.

How do you explain the continued success of francophone music on Spotify? What do you think is driving this global phenomenon?

There’s never been a better moment for francophone music. Its global rise is being driven by a mix of deep emotional storytelling, a rich diversity of styles, and artists who aren’t afraid to blend tradition with innovation. From rap to electro-pop to variété française, French-language music resonates with listeners far beyond its borders.

That’s not a coincidence. It reflects the growing appetite for authenticity and genre-bending creativity—two things that francophone artists excel at. 

What role does Spotify play in promoting francophone music, podcasts, and audiobooks abroad?

Spotify serves as a bridge between creators and global audiences. We work closely with local editorial teams to identify emerging francophone voices and help them break beyond their home countries. Our Spotify music editors share tracks they believe have cross-border appeal, and we’ve seen that effort pay off in a big way.

Take Yamê, for example. We spotted him early, supported him through our RADAR program, and now more than half of his streams come from outside France. That’s the kind of journey we aim to enable: local talent, global reach. 

What continent or region of French music fans surprised you the most?

Asia-Pacific has been one of the most exciting surprises. We’ve seen tracks like “Dernière danse” by Indila or “Je te laisserai des mots” by Patrick Watson find huge resonance in cities like Seoul and Tokyo. And artists like Aya Nakamura and Stromae consistently rank among the most-streamed francophone acts in the region.

It’s a powerful reminder that great music transcends language—people connect through rhythm, emotion, and storytelling, and French music delivers all three.

Which French-speaking artists are on your radar this year?

This year, we’re watching a vibrant new generation emerge. Artists like Jeune Lion, Didi B, and BAD NOVA from Francophone Africa are doing incredible things with sound as they blend global genres with local roots. 

I’m also very excited about the continued rise of female artists like Zaho de Sagazan, who recently performed a number of sold-out shows in the United States, and has become quite a phenomenon in some parts of Europe, like Germany. It’s exciting to see this former RADAR France artist that we’ve supported and believed in for so many years achieve such success on our platform. 

Yseult is another incredible, talented artist from our EQUAL program who recently entered the Billboard 100, a first in more than 30 years for a French female artist.

What is your hope for the future of French music on Spotify?

Our hope is simple: that French music continues to travel, surprise, and inspire. We want to see artists from all corners of the francophone world—from Paris to Dakar to Montréal—connect with fans globally and build sustainable careers doing what they love.

Spotify will keep doing everything we can to make that happen through discovery tools, local editorial expertise, and programs that elevate emerging voices. The French language is having a global audio moment, and we’re just getting started.

Discover the best in francophone music with their playlist Grand Hit. 

Spotify Celebrates Five Years of RADAR Italia with Class of 2025

Eric Alper
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Spotify Celebrates Five Years of RADAR Italia with Class of 2025

Since popping up in 2020, RADAR Italia has not only supported emerging artists but also reflected the cultural and musical richness of Italy. Over the past five years, it has spotlighted more than 40 rising talents, helping them grow and often gain international recognition. In turn, these diverse voices have made Italy’s music scene more inclusive, representative, and attuned to a new generation of fans with their unique sounds.

“This anniversary is a chance to celebrate the achievements of the many artists who have been part of the program. For five years, RADAR Italia has been a reference point for emerging talent, offering not just visibility but also concrete tools to grow and carve out a space in music,” said Melanie Parejo, Head of Music for South and Eastern Europe at Spotify. “But our commitment goes beyond selection: We support them at every stage of their journey, helping build authentic connections with audiences and explore new creative opportunities. RADAR is a bridge between artists and the millions of listeners looking for new voices and stories to discover.”

RADAR Italia has served as a launchpad for many artists, with the likes of BLANCO, Mara Sattei, Tony Boy, ARIETE, and Rhove representing some of the most influential voices in Italian music today.

On average, their featured RADAR Italia artists experience over a 100% increase in streams and an almost 200% increase in listeners within a year of joining the program. That includes BigMama, who went from 11,000 monthly listeners before joining RADAR Italia in 2021 to over 800,000 listeners by the time she took the stage at Sanremo in 2024. 

“Being part of Spotify RADAR was a milestone in my career, and I hope it will be the same for the young artists selected this year,” said BigMama. “Most importantly, the collaboration with Spotify doesn’t end when the program does—it continues over time, because when you become part of RADAR, you’re part of a family forever.”

Celebrating five years with RADAR Italia’s Class of 2025

To mark the fifth anniversary of RADAR Italia, Casa Spotify hosted a special event to both reflect on the program’s achievements and present the artists featured in the 2025 edition: Marte, Carla Hero, Emma Nolde, Glocky, Sayf, and camoufly.

BigMama 

camoufly 

Sayf 

Carla Hero 

Glocky 

Melania Parejo 

Marte 

Emma Nolde 

BigMama 

camoufly 

Each of the six selected artists uniquely embodies the new trends that are reshaping Italy’s music landscape. As part of the program, all will receive on- and off-platform support, including special editorial placement, exclusive content opportunities, and personalized marketing plans, to help them connect with new fans.

Keep reading to meet their RADAR Italia Class of 2025.

Marte

A rapper from a small town in Puglia, Marte reinterprets old-school hip-hop through the lens of Gen Z. Marte’s STAY ON BARS freestyle series and early releases have quickly drawn attention for their authenticity and stylistic clarity.

Carla Hero

Hailing from Sicily, Carla Hero merges singing, rap, and introspective storytelling into a uniquely emotional style. Carla’s debut EP, BRILLEREMO, has forged a strong connection with younger audiences on social media, marking her as a rising voice of her generation.

Emma Nolde

Singer-songwriter and producer Emma Nolde has released three albums spanning pop and rock. The multifaceted talent has collaborated with a diverse range of Italian artists, including pop collective bnkr44 and singer-songwriter Niccolò Fabi, while also serving as a Spotify GLOW ambassador in 2024.

Glocky

Glocky is bringing rage rap and cloud rap to the Italian mainstream. With two albums to his name and several high-profile collaborations in tow, Glocky is now one of the most in-demand voices in Italy’s new urban scene.

Sayf

An Italo-Tunisian rapper and singer-songwriter, Sayf blends the singer-songwriter traditions of Genovese cantautorato and modern rap with a strong multicultural identity. His debut EP, SE DIO VUOLE, highlights his versatility and positions him as one of Italy’s most promising new talents.

Camoufly

The masked and fully independent camoufly is emerging as a key player in the new global dance scene. With recent tours in North America and Asia under his belt, and support from Spotify’s global editorial playlists, his hybrid sound is reaching new heights in 2025.

Discover more of the top sounds from the next wave of stars on RADAR Italia:

Miley Cyrus Dazzles in Paris for Spotify’s Billions Club Live

Eric Alper
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Miley Cyrus Dazzles in Paris for Spotify’s Billions Club Live

On Wednesday, Spotify and Miley Cyrus tangoed in Paris during an unforgettable evening: the latest installment of Billions Club Live. The global superstar took the stage for an exclusive performance for her top Spotify Premium listeners in the area, delivering a set packed with some of her most iconic tracks—many of which have surpassed a billion streams on our platform.

Paris was a fitting choice for this one-off event: France consistently ranks among Miley’s top 10 countries for streaming—alongside Brazil, the U.K., and Indonesia. The performance marked Miley’s first concert in the French capital in 11 years, following her Bangerz tour in 2014. Just over 100 fans filled the iconic Maxim’s venue in the heart of the city.

The star opened with “Flowers,” the fastest song ever to reach a billion streams on Spotify. From there, she showcased more iconic tracks from the Billions Club, including “Nothing Breaks Like a Heart,” “Wrecking Ball,” “Angels Like You,” and “The Climb,” which she fused with “We Can’t Stop” for a special medley. She also performed tracks from her new album, Something Beautiful.

While her most dedicated Parisians fans were treated to live renditions of her megahits, fans everywhere will get to experience the show for themselves when Billions Club Live with Miley Cyrus: A Concert Film premieres on Spotify later this summer. The film will include the full Paris performance and behind-the-scenes moments, offering fans everywhere a deeper look at Miley’s artistry and music.

Photo by Kevin Mazur/Getty Images for Spotify 

Photo by Kevin Mazur/Getty Images for Spotify 

NEXT 

This marks the second edition of Spotify’s Billions Club concert series, following the 2024 debut with The Weeknd in Los Angeles. With Billions Club Live, Spotify continues to reward top listeners with once-in-a-lifetime experiences and reimagine how artists and fans connect through compelling video content.

Last November, Miley reflected on her streaming milestones in a special episode of Billions Club: The Series. Joined by her sister Brandi, she shared stories behind her record-breaking hits and what they mean to her career.

As Spotify continues to invest in video and artist-driven experiences, Billions Club Live stands as a testament to the power of music to unite fans across the globe. Stay tuned for the premiere of Miley’s concert film—coming soon, only on Spotify.

Curious which other songs have hit the billion-stream milestone? Explore every track in Spotify’s BILLIONS CLUB playlist.

Sultaan Releases New Album ‘Rap God’ via 91 North Records

Eric Alper
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Sultaan Releases New Album ‘Rap God’ via 91 North Records

Today, Sultaan has released his album Rap God, marking his 91 North Records debut.  Rooted in the streets and spirit of Punjab, Rap God features a collection of tracks that explore themes of perseverance, loyalty, struggle, faith, and the complexities of fame. Sultaan’s distinct lyrical style, characterized by its authenticity and depth, resonates throughout the album, creating a powerful narrative that extends beyond the musical arrangement. 

Known for his genre-blending sound, Sultaan has already carved out a space in the Indian rap scene, pioneering Punjabi Trap, a sound that fuses the grit of Southern rap and the bounce of West Coast G-funk with Punjabi lyrical style and cadence. Rap God stands as a testament to Sultaan’s artistic evolution and is poised to redefine the perception of South Asian artists within the global rap genre. The album boasts collaborations with renowned producers GMINXR, Avvy Sra, and Big Kay SMG. 

Hailing from Jalandhar, India and now based in Canada, Sultaan brings raw authenticity and lyrical power to every track. Since his debut track “Never Gonna Change,” Sultaan has gone from strength to strength, releasing iconic tracks like “Care Na Kare (feat. Geeta Zaildar),” “Puff Puff Pass,” and “Lalkara” with Diljit Dosanjh which has accumulated over 323 million streams globally.  From collaborating with industry heavyweights like Diljit Dosanjh, Gippy Grewal and Garry Sandhu to founding the influential Beeba Boys crew, Sultaan has a proven track record as a trailblazer in Punjabi hip-hop.

Hard Rock LIVE Ottawa Opens With David Foster, Katharine McPhee & Avril Lavigne

Eric Alper
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Hard Rock LIVE Ottawa Opens With David Foster, Katharine McPhee & Avril Lavigne

Hard Rock Hotel & Casino Ottawa today announced the official Grand Opening Weekend entertainment schedule for Hard Rock LIVE Ottawa, their new 2,200 capacity entertainment venue, featuring headline performances by David Foster & Katharine McPhee, and Avril Lavigne on Thursday, July 3 and Saturday, July 5, 2025.

Over two nights, Hard Rock is delivering a world-class kickoff that marks the arrival of a major new player in Canada’s entertainment scene. This is the beginning of something bold, and it starts with a roster of legendary talent.

Thursday, July 3 – David Foster & Katharine McPhee
The venue’s first-ever show belongs to this powerhouse pair. David Foster, a 16-time Grammy-winning producer and composer, has created era-defining hits for the biggest names in music. Katharine McPhee brings the fire — a chart-topping vocalist and Broadway headliner (Waitress) known for her dynamic stage presence. Together, they bring elegance, energy, and decades of musical influence to the opening night spotlight.

“We knew opening weekend had to be unforgettable — and this lineup delivers,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa. “Two nights. Three major artists. One venue ready to make history. This is the start of something remarkable for our nation’s capital!”

Saturday, July 5 – Avril Lavigne
Capping off the weekend is none other than Avril Lavigne – an international icon whose rebellious spirit and unmistakable voice defined the sound of a generation. With chart-topping anthems like “Complicated,” “Sk8er Boi,” and “Girlfriend,” Lavigne didn’t just climb the charts – she carved out a genre. Her return to the stage in Canada’s capital promises an electrifying performance that will ignite the crowd and crown an already dazzling weekend with true pop-punk royalty.

“Having David Foster, Katharine McPhee and Avril Lavigne as the first acts to perform on the Hard Rock LIVE stage signals the level of talent this venue is built for,” said Keith Sheldon, President of Entertainment and Brand Management at Hard Rock International and Seminole Gaming. “This lineup is a perfect example of the world-renowned entertainment experiences we plan to bring to Hard Rock fans in Ottawa.”

David Foster and Katharine McPhee’s July 3 performance is highly anticipated and has limited public ticket availability. Avril Lavigne’s July 5 concert is a public ticketed show.

Tickets for both events go on sale Friday, June 20 at 10:00 AM ET via Ticketmaster.ca. Full event details and updates are available at www.hardrockottawa.com.

Hard Rock Hotel & Casino Ottawa officially opens to the public at 1:00 PM on Thursday, July 3, 2025. 
Hotel reservations are now open at www.hardrockottawa.com or by calling 1 (833) 486-7625

Muse Return With Haunting Rock Anthem “Unravelling”

Eric Alper
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Muse Return With Haunting Rock Anthem “Unravelling”

Muse make an eagerly awaited return with their brand new single “Unravelling” – their first new music since 2022’s critically acclaimed album Will Of The People. Teasers for the track sparked intense online speculation before the band debuted the song at their intimate warm-up show at the House of Culture in Helsinki. It then received a rapturous reception when it was introduced to a 50,000-strong audience during their headline set at Finland’s Rockfest, June 14, 2025.

Released via Warner Records, “Unravelling” puts a new spin on the genre-clash creativity that has become a hallmark of the Muse experience. Haunting, arpeggiated synths establish a foreboding tone before it suddenly detonates into a colossal wall of barbed riffs and unleashing a full-drama hook that pulsates with their renowned maximalist theatricality.

The track was produced by the multiple GRAMMY nominee Dan Lancaster (Bring Me The Horizon, Blink-182), who also performs keyboards and additional guitar in the Muse live band.

“Unravelling” is sure to be a highlight as Muse’s select international summer festival touring continues with headline performances at Hellfest, Pinkpop, Tons of Rock, STHLM Fields and Open’er Festival.

International Festival Dates:
June 20th – France, Hellfest
June 22nd – The Netherlands, Pinkpop
June 25th – Norway, Tons of Rock
June 27th – Sweden, STHLM Fields
July 4th – Poland, Open’er Festival
July 10th – Spain, Mad Cool Festival
July 12th – Portugal, NOS Alive

I Prevail Unleashes Crushing New Rock Anthem “Into Hell”

Eric Alper
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I Prevail Unleashes Crushing New Rock Anthem “Into Hell”

Grammy-nominated rock band I Prevail releases the new single “Into Hell” via Fearless Records. The track premiered on SiriusXM Octane yesterday, and today they release an enthralling and cinematic music video to accompany it.

Blending haunting melodies with raw emotion and crushing intensity, “Into Hell” is a steadfast anthem that showcases the band’s evolving sound. The track takes listeners on a darker, more melodic descent than their latest single “Violent Nature.” Singer Eric Vanlerberghe brings his vulnerable yet haunting harmonies to the song that are impossible to ignore.

Frontman Eric Vanlerberghe shared his thoughts on the track saying, “This song is about loving someone through their lows and struggles. Being there to take their burdens. Loving them through everything because that’s what they do for you.”

I Prevail is no stranger to pushing boundaries. This group has found great success with previous records over the past decade including their first album Lifelines that achieved gold status in both the US and Canada. 2019’s TRAUMA repeated that accomplishment in Canada just a few years later and was nominated for Best Rock Album at that year’s Grammys, with their single “Bow Down” also a contender for Best Metal Performance. 2022’s TRUE POWER saw the band continue to forge their own musical path, refusing to conform to the expectations of the genre, and instead demonstrating just how much of a tour de force I Prevail’s music is.

Now with the release of “Into Hell” and “Violent Nature,” the band embarks on a new chapter. They are on a mission to redefine heavy music on their own terms and remind the world why they are one of the most vital forces in modern metal.

You can catch the band on tour this summer as part of the Summer of Loud tour hitting cities across North America. It kicks off tomorrow, June 21 in West Palm Beach, FL and they will be visiting cities such as Dallas, San Diego, Toronto, Denver, and more, before wrapping on July 27 in Charlotte, NC.

Upcoming Summer of Loud Tour Dates:

  • June 21 — West Palm Beach, FL — iTHINK Financial Amphitheatre
  • June 22 — Tampa, FL — MIDFLORIDA Credit Union Amphitheatre
  • June 24 — Atlanta, GA — Lakewood Amphitheatre
  • June 26 — Dallas, TX — Dos Equis Pavillion
  • June 27 — Austin, TX — Germania Insurance Amphitheater
  • June 28 — Houston, TX — The Cynthia Woods Mitchell Pavilion
  • July 1 — Phoenix, AZ — Talking Stick Resort Amphitheatre
  • July 2 — San Diego, CA — Gallagher Square at Petco Park
  • July 5 — Irvine, CA — Great Park Live
  • July 6 — Concord, CA — Toyota Pavilion at Concord
  • July 8 — Salt Lake City, UT — Utah First Credit Union Amphitheatre
  • July 9 — Denver, CO — The JunkYard
  • July 11 — Somerset, WI — Somerset Amphitheater
  • July 12 — Green Bay, WI — Capital Credit Union Park
  • July 13 — Tinley Park, IL — Credit Union 1 Amphitheatre
  • July 15 — Toronto, ON — Budweiser Stage
  • July 16 — Clarkston, MI — Pine Knob Music Theatre
  • July 18 — Mansfield, OH — Inkcarceration* (Festival)
  • July 19 — York, PA — York State Fair* (Festival)
  • July 20 — Wantagh, NY — Northwell at Jones Beach Theater
  • July 22 — Mansfield, MA — Xfinity Center
  • July 23 — Camden, NJ — Freedom Mortgage Pavilion
  • July 24 — Holmdel, NJ — PNC Bank Arts Center
  • July 26 — Bristow, VA — Jiffy Lube Live
  • July 27 — Charlotte, NC — PNC Music Pavilion

Megan Moroney Blazes Back With Fiery Post-Breakup Anthem “6 Months Later”

Eric Alper
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Megan Moroney Blazes Back With Fiery Post-Breakup Anthem “6 Months Later”

Megan Moroney fast forwards to “6 Months Later.” With her fiery new song, the Sony Music Nashville/Columbia Records singer/songwriter sets the scene for the hottest song of the summer.

Written by Moroney, Ben Williams, David “Messy” Mescon, and Rob Hatch, “6 Months Later” marks one of the MULTI-PLATINUM hitmaker’s first new songs since the arrival of her massively acclaimed sophomore album Am I Okay? – a Billboard 200 Top 10 smash whose PLATINUM-certified title track recently hit No. 1 on Country radio, dominating the Country Aircheck/Mediabase chart. In a winning glimpse at Am I Okay?’s highly awaited follow-up, “6 Months Later” finds Moroney at the top of her game as she delivers a brilliantly upbeat post-breakup anthem built on her signature mix of breezy humor and soul-baring emotion.

Produced by her longtime collaborator Kristian Bush – who also handled production on Am I Okay? and Moroney’s 2023 debut album Lucky, featuring her 3X PLATINUM breakthrough single “Tennessee Orange” – “6 Months Later” kicks off with a bang as Moroney dishes the details on a devastating heartbreak: “Let me set you the scene/November circa 2019/Put a hole in my heart, watched it bleed/You said that we were better off as strangers/I was barely alive/Out of 6 feet deep, I was 5.” With its swinging rhythms, soulful steel guitar, and gorgeously catchy melodies, the track takes a turn at the chorus as her ex suddenly crashes back into her life: “It’s a tale as old as time, I guess/When you couldn’t care more, I couldn’t care less/You’re a little too late to the party, heartbreaker/What doesn’t kill you calls you 6 months later.” Recorded at Blackbird Studios with an A-list lineup of musicians, “6 Months Later” amps up the triumphant energy at the bridge, with Moroney offering undeniable proof that living well is the best revenge: “What doesn’t kill you makes you stronger/And blonder and hotter/Makes you wonder what you even saw in him at all.”

Since last July’s release of Am I Okay? (the year’s third-biggest Billboard 200 debut from a female Country artist), Moroney has ascended to a rare level of stardom that includes gracing the cover of Rolling Stone (who hailed her as “The Gen Z Country Queen We Need”), landing profiles in the print editions of elite publications like The New Yorker, and receiving the Rulebreaker Award at the 2025 Billboard Women in Music event. With over 3 BILLION total global streams across all platforms, she’s soaring up the charts again with her current single at Country radio “You Had To Be There” (a collaboration with Country legend Kenny Chesney, who enlisted Moroney as support for his stadium-filling SUN GOES DOWN 2024 TOUR). Despite her nonstop schedule, Moroney recently delighted her legion of fans by revealing to PEOPLE that “the next album is probably like 80% written.”

Fresh off her appearance at CMA Fest (where her set at the Chevy Riverfront Stage hit capacity in just two minutes due to a half-mile-long line of fans), Moroney continues her blockbuster AM I OKAY? TOUR tonight with a sold-out show at Stage AE Outdoors in Pittsburgh. With dates scheduled through October 12 at the Texas Trust CU Theatre in Dallas, the 50-date headline run includes two-night stands at famed spots like Roadrunner in Boston (August 1 and 2) and The Greek Theatre in Los Angeles (October 2 and 3) as well as stops at iconic venues like Red Rocks Amphitheatre in Colorado (September 30). In addition, Moroney will perform at many of this summer’s biggest festivals, including Buckeye Country Superfest (June 21), Cowboys Music Festival 2025 (July 4), and Windy City Smokeout (July 12). Go here for her full list of 2025 tour dates.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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