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How Pakenergy Empowers Digital Transformation in the Oil and Gas Sector

Eric Alper
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By Mitch Rice

Digital transformation in the oil and gas sector refers to the integration of advanced technologies into every aspect of operations to enhance productivity, safety, and decision-making. In a field traditionally reliant on manual processes and legacy systems, digital solutions are redefining how energy companies operate.

Key technological trends are accelerating this shift:

  • Cloud computing enables scalable data storage and real-time access to critical operational metrics.
  • Internet of Things (IoT) facilitates remote monitoring of equipment, reducing downtime and maintenance costs.
  • Artificial Intelligence (AI) improves forecasting, enhances asset management, and optimizes drilling operations through predictive analytics.

These innovations are no longer optional—they are necessary to stay competitive in an increasingly data-driven industry.

Pakenergy’s Role in the Industry Shift

Pakenergy stands at the forefront of this transformation by delivering comprehensive digital solutions tailored for the oil and gas sector. Its suite of tools is designed to integrate seamlessly with existing infrastructure while offering the flexibility to scale as operations grow.

Through cloud-based platforms, Pakenergy enables real-time data access and collaboration across field and office teams. Its mobile-first approach ensures that field operators can input data, access insights, and communicate effectively without returning to a central hub.

These solutions provide a unified environment where data silos are eliminated, and workflows are streamlined.

Core Features Driving Change

Pakenergy’s platform offers a robust set of features that drive operational efficiency:

  • Data Centralization and Real-Time Insights: All operational data is collected and presented in a centralized dashboard, offering visibility into performance metrics, asset health, and compliance status.
  • Automated Field Operations and Reporting: Routine tasks such as inspection logging, production data capture, and incident reporting are automated, reducing human error and administrative overhead.
  • Enhanced Collaboration and Communication: Integrated communication tools enable instant messaging, alerts, and task assignments, bridging the gap between field crews and office staff.

These features foster an environment of agility and responsiveness, crucial for modern energy operations.

Measurable Outcomes of Going Digital

Adopting Pakenergy’s digital ecosystem yields tangible results:

  • Reduced Operational Costs: Automation and efficient resource management lower overhead expenses and reduce unnecessary field visits.
  • Faster Decision-Making: Real-time analytics empower managers to make informed decisions promptly, mitigating risks and seizing opportunities.
  • Improved Safety, Compliance, and Asset Management: Digital logs, alerts, and automated compliance checks enhance workplace safety and ensure regulatory adherence.

These outcomes contribute to a leaner, more resilient operation capable of adapting to market fluctuations.

Pakenergy in Action

In a hypothetical scenario, an upstream operator using Pakenergy’s platform achieves a 25% reduction in production downtime by leveraging real-time alerts and predictive maintenance features. Field teams, equipped with mobile devices, capture data instantly and receive task updates without delays.

A regional operations manager notes, “Pakenergy transformed how we handle field reporting. What used to take hours is now done in minutes, with higher accuracy.”

Such testimonials underscore the practical impact of digital tools in enhancing daily operations and long-term planning.

Conclusion

Pakenergy empowers the oil and gas industry to transition into the digital age with solutions that address core operational challenges. Early adopters gain a competitive advantage by increasing efficiency, ensuring compliance, and making faster, data-informed decisions. For companies seeking to modernize their operations, https://pakenergy.com/ offers the tools and expertise to facilitate a seamless digital transformation.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

LG Launches ‘Radio Optimism’ Campaign to Strengthen Human Connection Through Music

Eric Alper
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LG Launches ‘Radio Optimism’ Campaign to Strengthen Human Connection Through Music

 LG Electronics today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,” said Kim Hyo-eun, head of LG’s Brand Management Division.

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com. More details can be found on www.lg.com/lifesgood/.

Cash Cobain Announces First-Ever Headlining Tour: Party with Slizzy Kicks Off September 7

Eric Alper
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Cash Cobain Announces First-Ever Headlining Tour: Party with Slizzy Kicks Off September 7

Following a breakout year, rising rap star and producer Cash Cobain announces his first-ever headlining tour, The Monster Energy Outbreak Tour Presents: Party with Slizzy. The 23-date run kicks off September 7 in New York City and will hit major cities across the U.S. and Canada.

The announcement follows the recent release of singles “Trippin on a Yacht” (feat. Bay Swag & Rob49) and “Sick and Tired” (feat. OnlyHeaven). The music video for “Sick and Tired” is out now, with a new LP coming soon.

“What’s good! It’s the Slizzy, Cash Cobizzy, I’m coming to your city so you can party with the Izzy. I’m so excited to partner up with The Monster Energy Outbreak Tour because the energy is going to be on a trillion! Hope you’re ready.”
– Cash Cobain

Presale tickets begin Tuesday, June 24 at 10 AM (local) with general on-sale following Friday, June 27 at 10 AM (local).

PARTY WITH SLIZZY – TOUR DATES

  • Sep 07 – New York, NY – Pier 17
  • Sep 09 – Washington, D.C. – The Howard Theatre
  • Sep 10 – Norfolk, VA – The NorVa
  • Sep 11 – Charlotte, NC – The Underground
  • Sep 12 – Atlanta, GA – Center Stage
  • Sep 14 – Houston, TX – Warehouse Live
  • Sep 15 – Dallas, TX – The Echo
  • Sep 17 – Phoenix, AZ – Walter Studios
  • Sep 18 – Los Angeles, CA – Echoplex
  • Sep 19 – San Diego, CA – House of Blues
  • Sep 20 – Las Vegas, NV – Area 15
  • Sep 22 – Seattle, WA – The Showbox
  • Sep 24 – San Francisco, CA – The Fillmore
  • Sep 25 – Sacramento, CA – Ace of Spades
  • Sep 28 – Denver, CO – Cervantes Masterpiece Ballroom
  • Sep 30 – Minneapolis, MN – Varsity Theater
  • Oct 01 – Milwaukee, WI – The Rave II
  • Oct 02 – Chicago, IL – Avondale Music Hall
  • Oct 04 – Detroit, MI – The Majestic Theatre
  • Oct 05 – Toronto, ON – The Phoenix Concert Theatre
  • Oct 07 – Montreal, QC – Club Soda
  • Oct 08 – Philadelphia, PA – Brooklyn Bowl
  • Oct 09 – New Haven, CT – Toad’s Place

ABOUT CASH COBAIN

Cash Cobain is a Billboard Rookie of the Month and 2024 XXL Freshman whose playful, R-rated anthems and self-described “sexy drill” sound have made him one of hip-hop’s most dynamic forces. The Bronx-born rapper and producer rose to national acclaim with the viral hit “Fisherrr” (feat. Bay Swag & Ice Spice) — a track that racked up over 77 million streams and was named The New York Times’ #1 Song of 2024.

In the past year alone, Cash has:

  • Sold out Brooklyn Paramount
  • Been featured in COMPLEX, People Magazine, and Apple Up Next
  • Earned two BET nominations (Producer of the Year, Best Breakthrough Hip-Hop Artist)
  • Delivered a nationally televised performance at the BET Awards
  • Produced Drake’s “Calling For You” (feat. 21 Savage), and PinkPantheress’ “Nice To Meet You” (feat. Central Cee)
  • Hit the Billboard Hot 100 with Don Toliver’s “Attitude” (feat. Charlie Wilson – 163M streams)

With a new LP on the horizon and the Slizzy Movement going global, Cash Cobain is ready to bring his one-of-a-kind energy to the national stage.

Yamaha Unveils YH-L500A Headphones, Bringing Personal Theater Sound to Bluetooth Devices

Eric Alper
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Yamaha Unveils YH-L500A Headphones, Bringing Personal Theater Sound to Bluetooth Devices

Yamaha today announced the YH-L500A personal theater headphones, offering a new way to enjoy movies and streaming shows at home with immersive, cinema-like sound from virtually any Bluetooth-enabled device. These wireless headphones feature proprietary Yamaha Sound Field technology, creating spacious, three-dimensional listening experiences from any source device and content.

Designed for extended binge-watching sessions, the all-new YH-L500A headphones provide a gentle clamping pressure, employ newly developed earpads that fit comfortably without causing fatigue, and are remarkably light at just 9.3 ounces. Additionally, they feature Bluetooth Multipoint, enabling users to connect two devices and switch between them effortlessly.

“When it comes to reproducing cinema-like sound at home, Yamaha has unequaled engineering know-how from our decades of leadership in home theater AV receivers and sound bars,” said Alex Sadeghian, director of consumer audio at Yamaha. “The YH-L500A headphones deliver this experience for personal listening on mobile devices. Now users can watch a movie on their tablet or laptop and still experience sonic immersion that enhances every scene’s realism, excitement, and emotion.”

The headphones feature two Sound Field modes: Cinema and Music. Cinema mode enhances the spatial arrangement of dialogue, sound effects, and background music while adding spatial volume to replicate the experience of being “at the movies.” Music mode distinguishes vocals, instruments, and ambiance with clarity, recreating the feeling of being at a live music venue.

Additionally, the YH-L500A headphones offer a range of powerful features, including up to 20 hours of battery life, Google Fast Pair, Qualcomm aptX Adaptive, voice control, gaming mode for low latency, and Yamaha-exclusive Listening Care. A free downloadable app enables control over settings and EQ customization.

PRICING & AVAILABILITY: $229.95 MSRP, available today on yamaha.io/yhl500apr and at select Yamaha retailers.

Suno Acquires WavTool to Supercharge AI Music Production with Pro-Level Browser-Based Editing Tools

Eric Alper
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Suno Acquires WavTool to Supercharge AI Music Production with Pro-Level Browser-Based Editing Tools

Suno, a leading music technology company, today announced its recent acquisition of WavTool, an AI-accelerated digital audio workstation (DAW) built entirely in the browser. The deal brings WavTool’s advanced editing capabilities and core team into Suno, where they hold leadership positions in product and engineering.

Today’s news comes on the heels of Suno releasing its brand new editing interface earlier this month, including an advanced song editor, stem separation and enhanced audio uploads, all features that give artists more control over their creative process. The integration of WavTool’s technology will make Suno even more powerful for professional songwriters and producers, and continue to deepen Suno’s role in advancing music production. 

“We’re finding that many of Suno’s early adopters are professional songwriters and producers who are seeing immense value in integrating AI into their creative process,” says Mikey Shulman, CEO and co-founder of Suno. “Our ultimate goal is to empower musicians, build tools that amplify human creativity and open up access to making great music. By bringing in WavTool’s elite DAW technology, and their team of experts, we’re in a position to better deliver on our mission.” 

WavTool was the first browser-based DAW to combine professional-grade music production features (VST plugin support, sample-accurate editing, live recording, and more) with native AI capabilities such as stem separation, AI-generated MIDI, and an in-app chatbot for real-time music editing.

“Once we came to understand how Suno operates, and how aligned the Suno team is with our vision for AI in the music creation process, we knew joining forces was the right move,” said Sam Watkinson, co-founder and former CEO of WavTool. “It’s a great privilege to be part of a team with such deep passion for music and a shared commitment to advance the future of music production – I can’t wait to show off what we’ve been building together.”

A CAPITOL FOURTH Celebrates 45 Years with Star-Studded Musical Lineup and Iconic Fireworks on July 4, 2025

Eric Alper
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A CAPITOL FOURTH Celebrates 45 Years with Star-Studded Musical Lineup and Iconic Fireworks on July 4, 2025

This July 4th, A CAPITOL FOURTH celebrates 45 spectacular years as America’s national Independence Day tradition, broadcasting live from the West Lawn of the U.S. Capitol. Beloved actor and television host Alfonso Ribeiro returns to host in this milestone anniversary event. As the nation celebrates America’s 249th birthday, the evening will feature all-star musical and patriotic performances from pop, country, R&B, classical and gospel artists. Joined by the National Symphony Orchestra under the direction of premier pops conductor Jack Everly, the 2025 edition of America’s biggest birthday party features the greatest display of Independence Day fireworks anywhere in the USA lighting up the iconic D.C. skyline.

A CAPITOL FOURTH celebrates 45 spectacular years as America’s national Independence Day tradition, broadcasting live from the West Lawn of the U.S. Capitol.

“I’m honored to be back hosting the 45th anniversary of A CAPITOL FOURTH,” said Alfonso Ribeiro. “It’s everything you want in an Independence Day celebration – great music and fantastic fireworks. For me, the best part is always the crowd: so many happy, patriotic faces, from grandparents to little kids. You don’t want to miss this party!”

A CAPITOL FOURTH airs live Friday, July 4, 2025 from 8:00 to 9:30 p.m. E.T. on PBS, as well as to our troops serving around the world on American Forces Network. The program will also be streaming on YouTube and www.pbs.org/a-capitol-fourth and available as Video on Demand for a limited time only, July 4 to July 18, 2025.

The all-star line-up for A CAPITOL FOURTH will feature:

  • the iconic multi-platinum selling music legends The Beach Boys;
  • world-renowned Motown stars The Temptations;
  • Grammy-Award nominated multi-platinum-selling country music superstar Josh Turner;
  • Grammy Award-winning singer-songwriter Lauren Daigle;
  • legendary Grammy Award-winning musician and producer and New Orleans icon Trombone Shorty;
  • platinum-selling hitmakers LOCASH, named “country music’s iconic feel-good duo” by People;
  • four-time Grammy-Award Award-winning Gospel music legend Yolanda Adams;
  • acclaimed singer-songwriter and AMERICAN IDOL Season 22 winner Abi Carter;
  • the National Symphony Orchestra under the direction of top pops conductor Jack Everly.

The 45th anniversary A CAPITOL FOURTH will also feature:

  • A celebration of the 250th anniversary of the Army, Navy and Marine Corps and the 2.8 million men and women of our all-volunteer armed forces defending our nation, culminating in a rousing Armed Forces Medley with the service branch color teams.
  • Honoring the Greatest Generation to commemorate the 80th Anniversary of the End of World War II, paying tribute to the millions of Americans who served the nation in uniform and on the home front with several of these heroes in attendance.
  • Thank You and Salute to our First Responders – Fire, Police, EMT and paramedics and emergency health care professionals – in our communities around the country, protecting and caring for us.
  • A stirring rendition of the “1812 Overture” accompanied by live cannon fire provided by the United States Army Presidential Salute Battery, an A CAPITOL FOURTH tradition, kicks off a musical and fireworks finale.
  • Rousing patriotic favorites performed by The U.S. Army Band “Pershing’s Own,” The U.S. Army Herald Trumpets and The Joint Armed Forces Chorus will cap off the musical finale and the dazzling fireworks display, presented by the National Park Service, over the National Mall and Memorial Parks and the iconic skyline of our nation’s capital.

Also participating in the event will be Members of the Armed Forces carrying the State and Territorial Flags, the Armed Forces Color Guard and Service Color Teams provided by the Military District of Washington, D.C., the Choral Arts Society of Washington and Patrick Lundy & The Ministers of Music.

NBA and Skechers Launch Season Two of ‘Hoop Nation’ Featuring Indian Basketball Stories and Hip-Hop Artists

Eric Alper
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NBA and Skechers Launch Season Two of ‘Hoop Nation’ Featuring Indian Basketball Stories and Hip-Hop Artists

The National Basketball Association (NBA) in collaboration with Skechers, a global performance and lifestyle footwear and apparel brand, today announced the launch of the second season of ‘Hoop Nation,’ a four-part lyrical docuseries showcasing inspiring basketball stories from across India. Skechers is serving as Presenting Partner of the docuseries, which is available now on the NBA India YouTube channel (@NBAIndiaOfficial) along with accompanying music videos.

Building on the success of its first season, Hoop Nation season two tells the stories of Ishrat Akhter, an international wheelchair basketball player from Baramulla, Kashmir; Deepak P. Babu, a passionate fan, mentor and content creator from Alappuzha, Kerala; the Lao family, a father-daughter duo from Kolkata’s Indo-Chinese community; and Farooque Shaikh, a dedicated mentor from Mumbai’s Nagpada neighborhood. Each player wears innovative Skechers Basketball shoes designed for ‘Comfort that Performs®’.

The second season of Hoop Nation features new-age Indian hip-hop artists driving the storytelling: Straight Outta Srinagar (SOS), the talented duo at the forefront of Kashmir’s underground music scene; ThirumaLi, a powerhouse in the Malayalam hip-hop community; EPR Iyer, a seasoned voice from Kolkata and a pioneer in the Indian hip-hop movement; and QK, a rising star from Mumbai known for her unique fusion of rapping and singing. Through their powerful, original lyrics and beats, these artists showcase the challenges and triumphs of players, fans and coaches from Alappuzha, Kashmir, Kolkata and Mumbai who have used basketball to shape their communities and inspire the next generation of athletes. 

“Hoop Nation season two embodies the spirit of basketball in India – a game that unites, inspires, and drives change,” said NBA Asia Head of Strategy and NBA India Country Head, Rajah Chaudhry. “Skechers shares the NBA’s goal of growing basketball in India and providing fans and players across the country with more opportunities to engage with the league and the game. With Hoop Nation season two, we are bringing authentic stories of resilience and passion to the forefront and engaging the growing Indian basketball community in a new and creative way.”

“At Skechers, we believe in the transformative power of sport to inspire communities and drive long-term impact,” said Rahul Vira, CEO of Skechers South Asia Pvt. Ltd. “Our continued association with the NBA through initiatives like Hoop Nation and the ACG Jr. NBA program highlights our commitment to fostering the growth of basketball in India at every level. Our roster of elite NBA pros like Joel Embiid and Julius Randle have brought the ‘Comfort That Performs’ of Skechers Basketball to their game. At the same time, we’re empowering the next generation of Indian players by providing them with innovative, high-performance footwear and apparel that will help them dominate on the court. This collaboration supports our mission to amplify local talent, elevate authentic stories, and take the development of basketball to the next level across the country.”

Skechers also served as the official kit partner of the ACG Jr. NBA program, a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country, which reached more than 4,000 youth from more than 500 schools across India last year. This collaboration across original content and grassroot development continues an ongoing first-of-its-kind association for Skechers in the region.

Trixie Mattel Drops ‘GAY HBO MAX SONG’ to Celebrate Pride and Pop Culture Fandom

Eric Alper
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Trixie Mattel Drops ‘GAY HBO MAX SONG’ to Celebrate Pride and Pop Culture Fandom

HBO Max proudly announces the release of GAY HBO MAX SONG, a new track by internationally renowned drag superstar, pop culture icon, and DJ Trixie Mattel, created especially for fans using some of HBO Max’s most iconic quotes. As part of the Pride Month celebrations, the music video for GAY HBO MAX SONG by Trixie Mattel is available now on YouTube. 

The launch of GAY HBO MAX SONG celebrates the communities and fandoms that have helped establish HBO Max as a cultural phenomenon. With fans at the core of its success, HBO Max continues to inspire engagement and creative expression. This initiative is a tribute to the creativity, passion and unwavering connection fans have shown to HBO Max content. 

As part of a global celebration, HBO Max is launching activations across LATAM and EMEA throughout the weekend and beyond. Local DJs will collaborate to remix GAY HBO MAX SONG in ways that resonate with fans in their regions, bringing a global heartbeat to this Pride anthem.

“Look, as gay people we live and breathe pop culture. So making this track using timeless clips from some of tv’s most iconic moments felt like the perfect way to celebrate PRIDE. This is a gay person’s brain on HBO Max. Now go put on a blonde wig, click play, and dance.” – Trixie Mattel 

Top Secret’s Bookstore Scene Played Forwards And Backwards And Forwards Again

Eric Alper
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Top Secret’s Bookstore Scene Played Forwards And Backwards And Forwards Again

One of the most mind-bending gags in comedy history, the Swedish bookstore scene from Top Secret! remains a masterclass in cinematic absurdity. Filmed entirely forwards but acted as if it were being played backwards, then reversed in post to appear “normal,” the sequence is both a technical feat and a surreal delight. Now, fans can finally see the scene both ways—just as the filmmakers intended.

DINO Duckwrth and The Word Alive Join Forces on “Til My Fingers Bleed” for Esports World Cup 2025

Eric Alper
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DINO Duckwrth and The Word Alive Join Forces on “Til My Fingers Bleed” for Esports World Cup 2025

DINO of SEVENTEEN, Duckwrth and The Word Alive, have teamed up for the latest Esports World Cup 2025 official track, ‘Til My Fingers Bleed’ – listen here. The high energy and genre bending track fuses k-pop, hip-hop and rock, and releases alongside its stunning visualiser. ‘Til My Fingers Bleed’ is the result of three incredible talents coming together -, SEVENTEEN star DINO, dynamic, boundary-pushing force rapper, singer, and producer Duckwrth, and powerful singer-songwriter Telle Smith of American metalcore band The Word Alive. DINO of SEVENTEEN, Duckwrth and The Word Alive are joining global superstar Post Malone, GRAMMY nominated DJ Alesso and critically acclaimed virtuoso cellist Tina Guo, who were announced last week as performers at the electrifying EWC Opening Ceremony which will take place on July 10th in Riyadh. ‘Til My Fingers Bleed’ was written and produced by Alex Karlsson and T.Ma, known for their work with BTS, G.E.M., and ATEEZ, along with Jared Lee (Duckwrth) who also contributed by writing the song’s in-your-face rap verse. 

Reflecting on the track, DINO said, “From the moment I first heard the song, I was struck by its intensity. I focused on finding a tone that best matched the music while also expressing a powerful mood and showcasing my unique color.” He added, “It’s my first time performing at the EWC opening ceremony, so I’m looking forward to experiencing the atmosphere and energy of the audience.”

Of the exciting new track, Telle Smith of The Word Alive adds, “Gaming has been a part of my life for as long as music has, so getting to bring a genre bending song to a global stage like this feels surreal. I’m honored to share the moment in Riyadh with Duckwrth and Dino. I think fans all over the world will love “Til My Fingers Bleed”.

Duckwrth commented, ‘This was an exciting project to be a part of. I love stepping outside of what I do as an artist to explore other characters and sides of my craft’.

The artists also bring strong music ties to pop culture, gaming and esports: Duckwrth’s “Start a Riot” featured on the Into the Spider-Verse soundtrack, while The Word Alive’s “RISE” was the 2018 League of Legends Worlds anthem, now streamed over 300 million times.

“From day one, the Esports World Cup has been created as a global stage for gaming culture across all genres”, said Ariel Horn, Executive Producer, Esports World Cup Foundation. “Each artist on ‘Til My Fingers Bleed’ brings a unique sound that connects with players, whether they’re into sports, fighting, or action games. We’re excited to see how players and fans pick this track up around the world and hope they will embrace it.” 

Viranda Tantula, Executive Creative Director, EWC Music, added: “Music is a universal language, and this is something it shares with gaming. What inspires us at this intersection of music and esports is the opportunity to shape new sounds for a truly global audience. We’ve always been drawn to creative experimentation, and with “Til My Fingers Bleed’, we wanted the collision of genres and international artists to reflect the same global mix of games and players that defines the Esports World Cup. The whole team has poured their hearts into this project, and we hope the community, k-pop, hip-hop, and rock fans feel the energy in both the track and the show.” 

‘Til My Fingers Bleed’ follows the release of Alesso’s remix of ‘Ascension‘ ft. Tina Guo, a reimagination of the orchestral original laced with his signature euphoric production style. Both tracks are part of the EWC Music initiative, a new programme creating an original musical identity for the Esports World Cup and celebrating esports’ deep connection with music. Launched in April with a four-track suite composed by 2WEI and Hollywood Scoring, recorded at London’s Abbey Road Studios, the programme continues with live performances, artist collaborations, and global fan activations. The tracks will be featured across tournament broadcasts, live events, and digital content throughout the seven-week competition, which begins on July 7 in Riyadh. 

The Esports World Cup is the world’s premier esports event. Its unique cross-game format will reward Clubs and players competing for a life-changing prize pool across multiple platforms and genres – bringing together the best teams, players, and titles under one banner in the largest-ever celebration of competitive gaming. 

EWC 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. Tickets, including access to the Opening Ceremony, are now available at esportsworldcup.com.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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