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Digital Marketing Strategies That Drive Real Business Growth in 2025

Eric Alper
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0

By Mitch Rice

Understanding the Modern Digital Landscape

The digital marketing ecosystem has evolved dramatically over the past few years. Businesses today face unprecedented challenges in reaching their target audiences effectively while maintaining authentic brand connections. Success requires a strategic approach that combines creativity with data-driven insights.

Core Elements of Effective Digital Marketing

Brand Positioning and Strategy Development

Establishing a strong brand foundation remains crucial for long-term success. Companies must clearly define their unique value proposition and communicate it consistently across all digital touchpoints. This involves understanding customer pain points, competitive advantages, and market positioning.

Effective brand strategy encompasses visual identity, messaging frameworks, and customer experience design. These elements work together to create memorable brand interactions that foster customer loyalty and drive conversions.

Website Optimization and User Experience

A well-designed website serves as the cornerstone of digital marketing efforts. Modern consumers expect fast-loading, mobile-responsive sites with intuitive navigation and compelling content. Technical optimization includes search engine optimization, page speed improvements, and conversion rate optimization.

User experience design focuses on creating seamless customer journeys that guide visitors toward desired actions. This involves strategic placement of call-to-action buttons, clear value propositions, and streamlined checkout processes. Organizations looking to elevate their digital presence, especially nonprofits and social enterprises, can benefit from partnering with a charity web design agency like Arch Co. Web Design, which specializes in creating impactful, mission-driven websites that not only look great but also inspire action and support meaningful causes.

Content Marketing and Audience Engagement

Creating Valuable Content That Resonates

Content marketing continues to be one of the most effective ways to attract and retain customers. Successful content strategies focus on providing genuine value rather than purely promotional messaging. This includes educational blog posts, industry insights, case studies, and interactive resources.

Video content has become increasingly important, with platforms like YouTube, Instagram, and TikTok driving significant engagement. Businesses must adapt their content strategies to include various formats that appeal to different audience preferences.

Social Media Strategy and Community Building

Social media platforms offer unique opportunities for direct customer engagement and brand awareness building. Each platform requires tailored approaches based on audience demographics and content preferences. LinkedIn excels for B2B marketing, while Instagram and TikTok perform better for lifestyle and consumer brands.

Community building through social media involves consistent posting, authentic interactions, and responsive customer service. Brands that successfully build communities often see higher customer lifetime values and increased word-of-mouth referrals.

Data Analytics and Performance Measurement

Tracking Key Performance Indicators

Successful digital marketing campaigns rely on comprehensive data analysis to optimize performance and maximize return on investment. Key metrics include website traffic, conversion rates, customer acquisition costs, and lifetime value calculations.

Advanced analytics tools provide insights into customer behavior patterns, content performance, and campaign effectiveness. This data enables marketers to make informed decisions about budget allocation and strategy adjustments.

Conversion Optimization Strategies

Converting website visitors into customers requires systematic testing and optimization. A/B testing different headlines, images, and call-to-action buttons can significantly improve conversion rates. Landing page optimization focuses on removing friction points and highlighting key benefits.

Email marketing automation remains highly effective for nurturing leads and maintaining customer relationships. Personalized email sequences based on customer behavior and preferences often achieve higher engagement rates than generic broadcasts.

Choosing the Right Digital Marketing Partner

Evaluating Agency Expertise and Capabilities

Many businesses benefit from partnering with experienced digital marketing agencies that bring specialized expertise and resources. When selecting an agency, consider their track record, industry experience, and service offerings. A comprehensive agency should provide strategy development, creative services, technical implementation, and ongoing optimization.

Professional agencies like Make Agency offer integrated digital marketing solutions that combine strategic planning with creative execution. Their approach typically includes brand development, website design, and performance marketing services tailored to specific business objectives.

Building Long-term Marketing Success

Sustainable digital marketing success requires consistent effort, continuous learning, and strategic adaptations based on market changes. Businesses must stay updated on platform algorithm changes, emerging technologies, and evolving consumer behaviors.

The most successful companies view digital marketing as an ongoing investment rather than a one-time project. This mindset enables them to build momentum over time and achieve compound growth through various marketing channels.

Conclusion

Effective digital marketing in 2025 requires a holistic approach that integrates brand strategy, content creation, technical optimization, and data analysis. Companies that invest in comprehensive digital marketing strategies position themselves for sustained growth and competitive advantage.

The key to success lies in understanding your target audience, delivering consistent value, and continuously optimizing based on performance data. Whether working with internal teams or external partners, maintaining focus on long-term objectives while adapting to short-term opportunities creates the foundation for digital marketing excellence.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

Why the 7PLX S50 Impression Gun Is a Must-Have Tool for Audiologists

Eric Alper
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0

By Mitch Rice

In audiology, accuracy and patient comfort are key to achieving the best outcomes. Whether it’s creating a custom-fitted hearing aid or crafting a precise dental prosthetic, the quality of the initial impression plays a critical role. For this reason, professionals are turning to advanced tools like the impression gun, particularly the highly-regarded 7PLX S50 to meet their demanding clinical needs.

What Is an Impression Gun?

An impression gun is a handheld dispensing tool used to mix and apply two-part impression materials with high precision. These materials, usually silicone-based, are loaded into a dual-cartridge system and delivered through a mixing tip. The gun exerts even pressure, ensuring a smooth, consistent flow of material without the formation of bubbles or inconsistencies.

Unlike traditional manual mixing techniques, which can introduce air and lead to imperfect impressions, an impression gun automates and streamlines the process. The result is a cleaner, faster, and far more accurate impression-taking experience.

The 7PLX S50 model is engineered specifically for 50ml cartridges and typically supports a 1:1 mixing ratio. Its ergonomic design, durable construction, and compatibility with a range of clinical materials make it a standout choice for professionals looking for both reliability and ease of use.

Applications in Audiology

Audiology

In audiology, creating precise ear canal impressions is a foundational step in custom hearing care. These impressions are used to manufacture hearing aids, in-ear monitors, custom earmoulds, and hearing protection devices. A poorly formed impression can lead to discomfort, improper device fitting, and even long-term issues such as irritation or acoustic feedback.

Using the 7PLX S50 impression gun, audiologists can dispense impression material into the ear canal with full control over flow rate and pressure. This reduces the risk of air pockets, enhances the accuracy of the impression, and increases patient comfort — especially for first-time users or those with sensitive ears. In a field where every millimetre counts, the precision offered by the 7PLX S50 is invaluable.

 

Key Benefits of the 7PLX S50

1. Ergonomic and User-Friendly Design

One of the standout features of the 7PLX S50 is its ergonomic handle and balanced weight distribution. Whether you’re taking multiple impressions in a day or working in a high-pressure clinical setting, the design of this impression gun reduces hand fatigue and allows for prolonged use without discomfort.

2. Precision Dispensing

The tool ensures that the material is dispensed evenly and smoothly, which is crucial for maintaining the structural integrity of the impression. Consistent pressure helps avoid voids or distortion in the material, which is a common issue with manual techniques.

3. Broad Compatibility

Designed to fit 50ml dual cartridges, the 7PLX S50 supports a variety of popular impression materials commonly used in both dental and audiological practices. This flexibility makes it a versatile addition to any clinical toolkit.

4. Durable and Long-Lasting

Manufactured from high-quality, medical-grade materials, the impression gun is built to withstand the demands of frequent use in professional environments. It’s easy to clean, maintain, and store, ensuring longevity even in high-turnover clinics.

Enhancing Workflow and Patient Comfort

The move to impression guns represents more than just a technological upgrade — it’s a step forward in both clinician efficiency and patient care. With tools like the 7PLX S50, clinicians can speed up the impression process without compromising on detail or quality.

Patients also benefit from the faster, more comfortable procedure. The even application of impression material means less pressure during insertion and reduced likelihood of retakes, which can be uncomfortable and time-consuming.

In audiology, for instance, this comfort factor is especially important when working with children or elderly patients, who may be sensitive to the pressure or temperature of impression materials.

Final Thoughts

The 7PLX S50 impression gun is more than just a tool-it’s an investment in clinical precision, operational efficiency, and superior patient experience. If you’re an audiologist crafting a custom ear mould, this device streamlines your process and enhances outcomes across the board.

If you’re looking to upgrade your impression-taking toolkit, the 7PLX S50 impression gun is a top-tier option worth considering. Its performance, reliability, and user-centric design make it an essential piece of equipment in any modern practice.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

Apply Now to Perform at VENUExVENUE 2025 in London, Ontario

Eric Alper
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Apply Now to Perform at VENUExVENUE 2025 in London, Ontario

Applications are now open for VENUExVENUE 2025, happening November 6–8 in London, Ontario. They’re looking for all genres, and VENUExVENUE wants to hear from you.

VENUExVENUE is part of a fast-growing Ontario music showcase festival known for bringing together artists, fans, and industry professionals from across the province. It’s a place to be heard, to build your audience, and to get noticed by venue and festival bookers scouting for fresh talent.

Selected artists receive:

  • One guaranteed performance slot
  • Full festival access wristbands for all band members (subject to venue capacity)
  • Access to the indie101 music industry conference
  • Tickets to Indie Week Online 2025
  • An invite to the VENUExVENUE mixer for networking with peers and industry insiders
  • A nominal performance fee

This is a great opportunity to showcase your music to a passionate, live audience and connect with professionals who book for festivals and venues across Ontario — and beyond.

What You Need to Know

  • Application fee: $20 + HST
  • Deadline: Friday, July 11, 2025
  • Event dates: November 6–8, 2025
  • Location: London, Ontario
  • Note: Some performances are all-ages, but space for underage artists is limited. Travel is not covered.

If you’re serious about performing, meeting the right people, and growing your presence in Canada’s live music scene, this is your shot.

Apply now and let your music take the stage at VENUExVENUE 2025. Go here to apply.

Americana/Soul/Blues Folk Rockers LOOKOUT TOWER Release Soul-Stirring New Single “Valley Song” – Out Now

Eric Alper
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Americana/Soul/Blues Folk Rockers LOOKOUT TOWER Release Soul-Stirring New Single “Valley Song” – Out Now

From the misty hills of Cape Breton Island comes a song as timeless and yearning as the land itself. Lookout Tower — the genre-defying Americana, soul, blues, folk-rock, and alt-country band — have officially released their new single, “Valley Song,” out now.

Written during the heart of a Cape Breton winter, “Valley Song” captures the delicate tension between clinging to lost love and embracing the freedom of letting go. It’s an evocative journey through emotional valleys, where lush string arrangements by Blue Lobelia and heartfelt harmonies reminiscent of The Band blend seamlessly into Lookout Tower’s signature Winter Swamp Sound​.

“Valley Song” was recorded deep in the woods at the band’s own Foxglove Studios and mixed by Grammy-nominated Nashville engineer Jon Estes (Langhorne Slim, John Paul White). The result is a track that feels both intimately handmade and timeless, a song that could have emerged from the Laurel Canyon scene of the 1970s just as easily as it could soundtrack a misty Cape Breton morning.

The band’s core lineup features four musicians whose chemistry is as natural as the tides: Rankin MacEachern (vocals), Bryan Picard (guitars, vocals), Franzi Habith (bass, vocals), and Bethany June (guitar, banjo, vocals). Together, they weave elements of folk, soul, blues, and rock into something deeply their own, blending old-time influences with modern storytelling​.

Rooted in the vibrant cultural landscape of Baddeck, Cape Breton Island, Lookout Tower draws from hard times, coastal memories, and Acadian roots to create their distinct sonic identity. They call it Winter Swamp Sound — a no-holds-barred approach where soulful ballads, rousing blues rock, hypnotic funk, and old-time harmonies meet​.

If you’re a fan of artists like The Band, Jason Isbell, Nathaniel Rateliff, Shovels & Rope, or The Felice Brothers, Lookout Tower belongs squarely in your musical collection. Their songs are built on the belief that heartache, hope, and joy all occupy the same room — and “Valley Song” is the perfect key to open that door.

The lyrics to “Valley Song” reveal the full emotional sweep:“Gone are the days, trapped inside the horrors of my mind / Found are the ways to leave the thoughts of you so far behind”​. It’s a raw, relatable depiction of learning to find freedom in moving forward, even when part of you longs to stay behind.

In their own words, Lookout Tower says, “There is beauty in relationships, even once they have run their course. ‘Valley Song’ is our ode to love which once was, and the fear of what is to come.”​

Beyond the studio, Lookout Tower has built a strong reputation on stages across Atlantic Canada, playing festivals like Cavendish Beach Festival and Blueberry Jam, and even organizing their own annual event, the Middle River Stomp​. Their live performances are a celebration — soulful, communal, and impossible to forget.

Fans will have a chance to experience “Valley Song” and more as Lookout Tower hits the road this year, with a run of shows across Nova Scotia:

  • June 7 – Maritime Mania – Margaree, NS
  • June 21 – Fish Out of Water – Margaree, NS
  • July 26 – Island Folk – Sydney, NS
  • September 19 – Iona Heights – Iona, NS
  • October 25 – Bearly’s – Halifax, NS
  • November 22 – The Middle River Stomp – NS

Lookout Tower invites listeners everywhere to step into the swirling, soulful world they’ve created — one where sorrow and salvation dance hand in hand, and every note feels like a memory you never want to lose.

98° Goes ‘Full Circle’ With New Album Featuring Re-Recordings, New Songs, and Total Creative Control

Eric Alper
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98° Goes ‘Full Circle’ With New Album Featuring Re-Recordings, New Songs, and Total Creative Control

For decades, the music industry thrived on contracts that kept artists from owning their own work, but those days are over. 98°, the multi-platinum, chart-dominating vocal group that soundtracked an era, is reclaiming their catalog and their career with their new album, Full Circle, out May 9, 2025, through XOXO Entertainment Corp. A bold blend of past and present, the record features five brand-new tracks alongside re-recordings of their biggest hits, giving the group full ownership of the songs that helped define late ‘90s and early 2000s pop.

Managed by the legendary Johnny Wright and Joe Lilak at Wright Entertainment Group, 98° has sold over 15 million albums worldwide, earning eight Top 40 hits on the Billboard Hot 100, four Top 10 singles, and a No. 2 smash with “Give Me Just One Night (Una Noche)” in 2000. Their signature harmonies and R&B-tinged ballads became anthems of an era, from “The Hardest Thing” (No. 5, Billboard Hot 100) to “Because of You” (No. 3, Billboard Hot 100, Platinum-certified), securing their status as one of the most successful vocal groups of their time.

“Everything about this album is intentional,” says Nick Lachey. “We wanted to revisit these songs not just because fans love them, but because they’re part of our story. We lived them, we built this career from them, and now, we own them. That’s what Full Circle is about.”

This isn’t just a nostalgia play—it’s a reclamation. In an era where legendary acts are rewriting the rules, Full Circle proves that 98° is not just reflecting on their past but actively shaping their future. The album’s five new tracks showcase their evolution while staying true to the R&B-infused harmonies and heartfelt storytelling that first captured audiences. Lead single “Got U” sets the tone, written by Nick Lachey, Soulshock & Karlin (Whitney Houston, Usher), and Alex Cantrell (JoJo, Fantasia), and produced by Anders Bagge (Janet Jackson, Celine Dion, Madonna, Jennifer Lopez, Enrique Iglesias). Other highlights include “Stranger Things (Have Happened),” produced by Noah Conrad (BTS, Niall Horan, Chappell Roan), and “Tremble,” crafted by Grammy-winning producer Dave Audé (Beyoncé, Lady Gaga, Coldplay, Bruno Mars, U2) and the album’s focus track, “Mona Lisa,” featuring international superstar Janine Teñoso, and produced by Multi-Platinum hitmaker Adam H. Hurstfield (Ray J, Ne-Yo, Elise Estrada, BoA, Girls Generation, Super Junior, DJ Khaled, Loverboy).

“We’ve lived with these hit songs for so many years they feel almost like old friends.” Says Justin Jeffre “I think we’ve grown as artists and singers through the years so it was exciting to revisit those hits and try to capture that same feeling that made them hits while trying to make them even better than the original recordings.”

Then come the re-recordings—massive pop and R&B hits that once ruled the Billboard charts and now belong fully to the band. “Because of You,” “The Hardest Thing,” “Give Me Just One Night (Una Noche),” and “I Do (Cherish You)” all return with a fresh yet faithful approach, reaffirming 98°’s legacy as one of the most enduring vocal groups of their generation. Fans can also expect an exclusive Taglish version of “I Do (Cherish You),” featuring powerhouse vocalist Katrina Velarde, bridging the group’s deep-rooted connection to their loyal Filipino fanbase.

“The old industry model was built to keep artists in the passenger seat of their own careers,” says Drew Lachey. “We’ve spent decades performing these songs, and now we finally own them. This isn’t just a win for us—it’s a message to every artist out there.”

Unlike their peers, 98° wasn’t manufactured by a label—they formed organically, built their fanbase from the ground up, and defied the pop industry’s formulaic mold. Their commitment to staying authentic and adaptable has kept them a force in music for decades. As they prepare to take Full Circle on the road, they are proving that longevity in pop music is about taking control of your own history.

98° will kick off their album release with a series of live events:

May 30, 2025, MOA Arena, Philippines
May 31, 2025, MOA Arena, Philippines
June 26, 2025, PROMO DATE, Toronto, ON
June 27, 2025, OLG Stage, Niagara Falls, ON
July 25, 2025, Grey Eagle Casino, Calgary, AB
July 27, 2025 K-Days, Edmonton, AB

“98° isn’t just a moment in time,” says Jeff Timmons. “This album is about more than nostalgia—it’s about legacy. We’re not just revisiting our history, we’re owning it.”

Pop/Folk Artist Katie Ditschun Blooms With Emotion on New Single “In Your Arms” From ‘There Will Be Flowers’ EP

Eric Alper
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Pop/Folk Artist Katie Ditschun Blooms With Emotion on New Single “In Your Arms” From ‘There Will Be Flowers’ EP

With her heartfelt voice, tender lyrics, and a crystal-clear musical presence that echoes the spirit of Carole King and Sarah McLachlan, Alexandria, ON singer-songwriter Katie Ditschun returns with “In Your Arms,” the lead single from her EP There Will Be Flowers — both out now.

A graduate of Berklee College of Music, Ditschun is known for blending elements of pop, folk, jazz, and adult contemporary with remarkable sensitivity and soul. Her new single “In Your Arms,” available now on all platforms, marks the beginning of a new musical chapter — one rooted in resilience, vulnerability, and the enduring comfort of memory.

“When I wrote ‘In Your Arms’ I was in a place of deep grief,” Ditschun explains. “My world had changed. I felt alone and wanted relief from that grief. The metaphor of being held once more by the person who could make all these worries, and all that strife fade, communicated this feeling perfectly.”

“In Your Arms” is a piano-based power ballad that balances fragility and hope. Featuring Ditschun on vocals and piano, Normand Glaude on bass, Justin Duhaime on guitar, and Valeriy Nehovora on drums, the song was recorded, mixed, and mastered at Morning Anthem Studio in Cumberland, Ontario. It delivers what Katie calls “nakedness” and “unmistakable vulnerability” — and yes, she set out to break your heart.

The single is part of her EP There Will Be Flowers, a five-song cycle where each track unfolds a different meaning behind the title. “Flowers are often a symbol of hope, beauty, and remembrance,” says Ditschun. “They’re there when we celebrate, when we mourn, and when we strive to start over.” The EP explores everything from joy and longing to grief and rebirth, featuring tracks like the soulful “Hold On,” disco-tinged “Tell Me Something,” and cathartic closer “Her,” written in the wake of her mother’s passing.

The working title for the EP was Made in the 70s, a nod to both Katie’s musical influences — Roberta Flack, Stevie Wonder, Queen, Carole King. “That era of music changed my life,” she says. “There’s warmth, groove, and storytelling in those songs that I’m always chasing.”

There’s a story behind each note Katie sings — from encouraging her son and his peers in “Hold On,” to finding the strength to stand up for herself in the fierce, 12/8 rock-inspired anthem “Free.” She brings all of these narratives to life with powerful vocals and a dedication to authenticity.

“’In Your Arms’ is not for the weak of heart,” she says. “And playing it live, I’ve seen it break people’s hearts, right in front of me.”

Ditschun continues to perform across Eastern Ontario and co-owns Seaway Valley Music Academy in Cornwall. With There Will Be Flowers, she offers music that comforts, challenges, and connects — like a bouquet handpicked from life’s most emotional moments.

Doctor Tongue Gets “Higher” With A Funk Rock Anthem That Shoots For The Stars

Eric Alper
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Doctor Tongue Gets “Higher” With A Funk Rock Anthem That Shoots For The Stars

Hamilton’s most lovable weirdos, Doctor Tongue, are back with a brand-new single, “Higher,” out now via Jetpack Records. Blending funk rock, alternative, and soul with a poet’s heart and a glam-rock glint in the eye, the track is both a celebration of fantasy and a hard stare into the mirror. It’s seductive, surreal, and surprisingly heartfelt—like if Prince, Parliament, and the ghost of Carl Jung all split a cab home from band practice.

“We can get high, we can get high, we can get higher,” sings frontman George Panagopoulos, as the band launches into a full-bodied groove laced with cinematic flair and off-kilter sensuality. But this isn’t just about getting lit—it’s about rising, about claiming joy, about choosing wonder over numbness in a world designed to flatten you. “It’s a big sweaty hug of a song,” says George. “But it’s also about those strange moments when you’re standing in the shadow of a dying star, wondering who you are.”

“Higher” is the band’s seventh single and a defining piece of their upcoming debut album, 3D House of Mayhem, arriving June 2025. The lyrics play like a series of fever dreams: “You can Kama Sutra, I can instant cream / We can find each other on the silver screen / You’ll be Cleopatra, I’ll be James Dean…” It’s chaotic, cinematic, oddly romantic—and completely Doctor Tongue.

Formed in the twilight of the COVID era, Doctor Tongue made their debut in 2022 at Come Together Music Festival in Durham, Ontario. Not long after, tragedy struck when founding guitarist Dylan Matthews passed away. Many bands would have retreated. Tongue doubled down. “Dylan’s death was shattering,” George reflects. “But he’s become our fuel. Everything we do now is in his honour. Every gig, every groove—it’s for him.”

The current lineup includes Mark McMaster on drums, Tom Bigas on percussion, Johnny Nixon on guitar, Liam Brown on bass, and co-writer Jethro Mann on guitar and vocals. Each member brings a kaleidoscope of musical influences, from hip-hop to soul to gritty garage rock. What ties them together isn’t genre—it’s energy, raw and real, and a shared refusal to play by the music industry’s algorithmic rules.

“Doctor Tongue is a flagrant revolution against the Plinko board that the music industry has become,” the band says. “While algorithms try to isolate and define you, we’ve evolved to break free.” And it’s working. With six previous singles and over 300,000 Spotify streams under their belt, they’ve built a cult following the old-fashioned way—song by song, show by show, soul by soul.

A band built for the stage, Doctor Tongue has earned a reputation for sweat-soaked, euphoric live shows that blend musicality with theatricality. “They’re the real deal,” says six-time Grammy-winning producer Ross Hogarth. “People are going to fall in love with this band.” And that’s not just industry hyperbole—the band’s last club gig sent Corktown Tavern’s bar sales through the roof, according to staff. “It’s a strange energy that takes over,” they say. “Everyone wants to celebrate.”

“Higher” was recorded with the same ferocious spontaneity the band brings to their live sets. “We don’t overthink it,” says George. “We let the song lead us. We let the weirdness in. We let ourselves be real. ‘Higher’ came together like a dream you don’t fully understand but somehow remember forever.”

Parker County Pickers’ Brews and Blues Festival Returns June 14

Eric Alper
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Parker County Pickers’ Brews and Blues Festival Returns June 14

On June 14, 2025, the Parker County Pickers invite music lovers, families, and friends to the Brews and Blues Festival at Parker County Brewing Company (210 Willow Bend Dr, Willow Park, TX 76008). From 5 p.m. onward, the festival will showcase beloved blues acts including James Hinkle, Biscuit Miller and Friends, and headliner Chris Cain — all in a free, outdoor setting that celebrates creativity, connection, and community.

The Parker County Pickers were born from a simple but powerful idea: music brings people together, and after COVID, Parker County needed a little more of that. “We saw two things happening at the same time,” says co-founder Joe Lilly. “Musicians were hungry for connection and a place to play, and local music fans were eager to support live music again but didn’t always know where to find it.”

What started as a casual group of friends picking guitars on patios quickly grew into something bigger — “a welcoming, come-as-you-are music community built on fellowship, fun, and a shared love of song.” Today, with over 3,000 members and live events happening nearly every day, the Pickers have given Parker County’s musicians, fans, and venues something invaluable: a home.

The Brews and Blues Festival reflects that ethos of connection. The evening kicks off at 5 p.m. with James Hinkle, followed by Biscuit Miller and Friends, and concludes with Chris Cain’s headlining set at 8 p.m. His renowned blues artistry and soulful guitar work have earned him accolades across the country. Cain’s press kit can be found at www.chriscainmusic.com/Cain_presskit.html.

This year’s festival is presented in partnership with the Lilly Youth and Arts Foundation, an organization founded by Joseph and Kim Lilly in 2024 to tackle two major challenges: the lack of fine arts access for children, and the uphill battle independent musicians face in being heard. “Too many children today grow up without access to quality fine arts education,” the Lillys note. “Whether due to budget cuts, lack of resources, or geographic barriers, countless students are missing the chance to discover creativity, confidence, and self-expression through music, art, and performance.”

At the same time, they saw that “even the most talented artists often lack the tools, support, and visibility needed to build sustainable careers in music.” That’s why the Foundation focuses on “building bridges between creativity and opportunity—from school music rooms to community stages.” Whether it’s helping a child find their voice through painting or giving a local musician their first audience, the mission is clear: “to uplift, empower, and create a lasting impact through the arts.”

The Brews and Blues Festival is a living embodiment of this mission. It’s a space where “musicians can find their people, fans find their music, and venues find their crowd.” The event is free, family-friendly, and open to anyone who believes in the power of music to bring people together.

Festival Details:
Parker County Brewing Company
Saturday, June 14, 2025
Music begins at 5 p.m. | Chris Cain headlines at 8 p.m.
www.youthandarts.org/events
Facebook: facebook.com/groups/890101034872386

“Katajjaq Will Never Be Silenced”: Silla’s Dual Singles Reclaim Inuit Sonic Sovereignty + Announces Concerts

Eric Alper
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“Katajjaq Will Never Be Silenced”: Silla’s Dual Singles Reclaim Inuit Sonic Sovereignty + Announces Concerts

What does it sound like when the ancestors sing back? Acclaimed Inuit throat-singing duo Silla returns with two powerful singles — “Kaukuarjuk” and “The Great Angakkuq (feat. Kevin Qamaniq-Mason)” — that reach across generations and genres to embody Indigenous resurgence, kinship, and sonic evolution.

Comprised of Charlotte Qamaniq (Iglulik) and Cynthia Pitsiulak (Kimmirut), Silla has been captivating audiences with their genre-defying fusion of katajjaq (Inuit throat singing), hard rock, electronic, IDM, and post-industrial textures since 2005. Currently based in Ottawa, the duo has received two JUNO nominations and two Summer Solstice Indigenous Music Awards for their work with Silla and Rise. With these new singles, they assert themselves not only as keepers of tradition — but as creators of future worlds.

“Inua and Sila is Boss is a double-album concept,” says Charlotte. “One side is our inheritance, songs sung for generations. The other side reimagines that world — same roots, but plugged into amps, synths, and storytelling arcs.” These dual singles mark the arrival of both albums: Inua (out June 21) and Sila is Boss (out July 9).

“Kaukuarjuk” is a traditional throat song composed by Charlotte’s brother Kevin Qamaniq-Mason — and the name of a powerful Angakkuq (shaman) passed down to him through the Inuit custom of tuq&urausiit (namesake kinship). Performed by Cynthia and Charlotte in powerful rhythmic counterpoint, it’s “A reminder that these songs are a tribute to our past, a lesson in kinship, and a step forward for using our traditional music in new ways.” Charlotte says.

The reimagined counterpart, “The Great Angakkuq,” transforms that tradition into a cinematic soundscape of off-kilter rhythms, synthwave pulses, and overdriven guitar — a collaboration with Kalalliit (Greenlandic) superproducer Andachan, and featuring Kevin on vocals. “It begins with footsteps crunching snow and a building storm,” Charlotte shares. “Then comes the calm: a moment featuring qiarvaaq — an ancient form of Inuit throat singing with lyrics.”

Those lyrics, written by Charlotte, are a love letter to Inuit Nunaat (our land):

Una Nuna — This Land
Tigumiattiarlugu — Hold it dearly
Piummarittu — Is so beautiful
Uumaju — It is alive

These releases are more than just songs. They’re vessels of memory. “Inuit naming isn’t just about identity — it’s about continuity.” says Charlotte. “It keeps our community close, and the memories of our loved ones alive for future generations”.

Both tracks are released under Qamaniq Records, the duo’s own imprint. The single artwork comes from longtime friend and Iqaluit-born artist Josh Qaumariaq, known for his bold acrylic depictions of Arctic wildlife. “Josh’s work glows with the light of our people,” Charlotte says. “His polar bear paintings remind me of Nanurluk, the great polar bear spirit we reference in the next song to come.”

Catch Silla live at the following upcoming dates:

May 13 – National Arts Centre (Tapiriit), Ottawa
May 22 – REMAI Modern (Fireside Chat), Saskatoon
May 23 – REMAI Modern (Klik My Heels), Saskatoon
June 7 – Arts Court (Pique Summer Edition), Ottawa

“This is our way of honouring our ancestors,” Silla writes. “And inviting listeners to join us.”

Legacy of Lovers Rides The Wave With New Single “Calm Cool Connection”

Eric Alper
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Legacy of Lovers Rides The Wave With New Single “Calm Cool Connection”

Music is the wind that lifts the wave, the rhythm of the road, the pulse of a restless heart. With his latest single, “Calm Cool Connection,” Ryne D. Trevlon, the mastermind behind Legacy of Lovers, delivers a track that doesn’t just play—it breathes, soars, and crashes like the tides. A sun-drenched anthem for seekers and dreamers, this song is the heart of his new EP Calm Cool Connections, a record that’s already making waves on international charts.

Born from a period of intense personal transformation, “Calm Cool Connection” is more than a song—it’s Trevlon’s testimony. “After 27 years of alcohol addiction and hitting the basement floor of rock bottom, I had to start over. I had to find my place in this world,” he shares. That rebirth took shape in an unexpected way. With zero budget and an iPhone 7, Trevlon recorded the song using GarageBand—his left earbud blown out, learning the app as he went. The result? A track that doesn’t just sound raw—it is raw, honest, and electrifying.

Trevlon’s path changed when legendary music promoter Gary Taylor gave him a simple but life-altering piece of advice: “Record something that makes you happy and don’t give us any of this cookie-cutter stuff.” And that’s exactly what he did.

Laced with breezy melodies, hypnotic grooves, and lyrics that pulse with self-discovery, “Calm Cool Connection” captures the spirit of movement and acceptance. “Let your flowing hair turn silver,” Trevlon sings—a call to embrace life’s transitions, to let go of control, to ride the wave instead of fighting it. The song’s laid-back yet urgent energy makes it a perfect companion for cruising highways, chasing sunsets, or getting lost in the sound of rolling surf.

The single’s unexpected rise on independent charts is proof of its resonance. “Calm Cool Connection” peaked at #13 on The World Independent Radio Charts and #21 on The Euro Charts—an impressive feat for a song recorded in a bathroom with a headset mic. But more than the numbers, it’s the connection that matters. “I never thought my songs were good enough for radio,” Trevlon admits. That changed when Stephen Wrench (known for his work with Lynyrd Skynyrd, Tom Petty, and Toto) told him the track had potential. Turns out, Wrench was right.

Legacy of Lovers is the culmination of Trevlon’s journey from Kirkland Lake, Ontario, to the
West Coast of British Columbia to the world stage, a sonic embodiment of resilience and reinvention. Whether it’s his encounter with a branding guru at a ferry terminal or his DIY recording breakthrough, Trevlon’s story is proof that passion trumps perfection.

With artwork from renowned surf and beach artist Mo Sherwood and a growing global audience, “Calm Cool Connection” is only the beginning. As Trevlon himself puts it: “Life’s a wave—see where it flows.” And with this track, he’s inviting us all to ride along.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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