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Rising Country Voice McCoy Moore Shares Grateful New Song “Prayin’ For Me”

Eric Alper
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Rising Country Voice McCoy Moore Shares Grateful New Song “Prayin’ For Me”

McCoy Moore starts the year with a message of gratitude. The rising country voice has released his new single “Prayin’ For Me” through Sony Music Nashville, a heartfelt track that reflects on the people who stood behind him as his Nashville journey began to take shape.

The song captures a moment of realization. Moore looks back on the point when doors started opening and the path forward became clearer. That reflection fuels the core of the track, a thank-you note wrapped in melody and steady country storytelling.

“Early last year, it really felt like everything started coming together for me in Nashville and I thought, man someone must be praying for me,” Moore says. “I knew there were a few, but there’s got to be some more that I didn’t know about. The song ‘Prayin’ For Me’ is a thank you to everybody who prayed for me then, and everybody who still does now.”

Moore closed out last year on the road, opening shows for Kip Moore and Chase Rice. The momentum continues in 2026 with a major touring run alongside Hardy on the Country! Country! Tour across North America.

He will also make his European debut at C2C, bringing his fast-rising country sound to international audiences. “Prayin’ For Me” lands as a sincere and uplifting entry in Moore’s growing catalog.

Country Troubadour Filmore Turns Heartbreak Into Fire On New Song “Love At First Fight”

Eric Alper
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Country Troubadour Filmore Turns Heartbreak Into Fire On New Song “Love At First Fight”

Filmore kicks off 2026 with a stormy new track that cuts straight to the emotional core. The rising country troubadour has released “Love At First Fight,” the latest preview of his upcoming album ‘Atypical’, a 21-song collection arriving February 20 through Pitbull’s Mr. 305 Records.

The song pulls back from the party-fueled energy of “Yeehaw,” Filmore’s recent collaboration with Pitbull, and dives into a relationship built on friction. “Love At First Fight” opens with stark guitar tones and moody beats before building into a gripping chorus that captures the push-and-pull of a romance that refuses to quit.

Filmore co-wrote the track with Lindsay Rimes and Josh Hoge, drawing on lived experience to shape its narrative. “When we wrote this song, it came really easily, thinking of past experiences,” Filmore explains. “I think everyone at one point in their life goes through a ‘love at first fight’ type relationship.”

Co-produced by John-Luke Carter and Filmore, the recording highlights a hypnotic vocal performance that leans into the Missouri native’s raspy lower register. The arrangement grows steadily in intensity and erupts into a blazing guitar solo at the bridge, mirroring the emotional clash at the heart of the story.

‘Atypical’ marks Filmore’s first full-length project since his 2023 album ‘Mean Something’. The new record spans a wide musical range, weaving outlaw country, hard rock, and hip-hop into a bold statement from a songwriter pushing his sound forward.

Gospel Powerhouse Natalie Grant Delivers Soul-Stirring “His Eye Is On The Sparrow” Release

Eric Alper
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Gospel Powerhouse Natalie Grant Delivers Soul-Stirring “His Eye Is On The Sparrow” Release

Natalie Grant has released a powerful new recording of the gospel classic “His Eye Is On The Sparrow.” The surprise release follows her recent appearance on The Kelly Clarkson Show and shines a spotlight on both her commanding voice and her deep-rooted faith.

Grant strips the arrangement down to piano and vocal, letting the timeless melody carry the message. The performance feels intimate and direct, drawing listeners into a song that has carried generations through difficult moments. Her voice rises with strength and warmth, bringing fresh life to a beloved church standard.

“‘His Eye Is on the Sparrow’ is one of the great songs of the church and a deeply personal part of my faith story,” Grant explains. “I come from a heritage rooted in the local church, parents who raised me on Scripture and the songs that have carried generations.”

The new recording also carries a deeper mission. All proceeds from the track support Hope for Justice, the global nonprofit Grant co-founded. The organization works on the front lines to combat human trafficking and modern slavery while providing support and care for survivors.

Hope for Justice operates with investigators, multilingual outreach teams, legal experts, and trauma-informed care providers in communities around the world. Grant continues to use her platform to amplify that work, pairing music with meaningful action.

Country Hitmaker Aaron Tippin Honored By Living Legends Of Aviation With New Song “American Sky”

Eric Alper
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Country Hitmaker Aaron Tippin Honored By Living Legends Of Aviation With New Song “American Sky”

Aaron Tippin adds another remarkable chapter to his career. The platinum-selling country hitmaker has been inducted into the Living Legends of Aviation, recognizing his lifelong connection to the skies. Tippin marked the occasion with a performance of his new single “American Sky” during the prestigious gala at the Beverly Hilton in Los Angeles, hosted by John Travolta.

The powerful new track is out now through 8 Track Entertainment, Tippin’s debut release with the Muscle Shoals and Nashville-based label distributed by Warner ADA. Written by Tippin’s son Tom Tippin and produced by Grammy-winning engineer Noah Gordon, “American Sky” delivers a heartfelt anthem rooted in freedom, optimism, and belief in possibility.

The song carries a deeply personal connection for Tippin. Aviation has been part of his life since childhood. He earned his pilot’s license at 14 and flew solo on his 16th birthday. His father and uncle flew the Alaskan bush before Alaska became a state, and today both of Tippin’s sons carry on the family tradition as third-generation pilots.

“‘American Sky’ means a lot to me for several reasons,” Tippin explains. “I come from a family of aviators and I was a professional pilot before I became a singer. Our son Tom wrote this song which is extra special. This song is about the American dream. We live in the greatest country in the world where the sky’s the limit.”

Even with decades of success behind him, Tippin continues to stay active on the road, performing between 70 and 80 shows each year. “American Sky” lands with strength and pride, a powerful new chapter from one of country music’s most enduring voices.

Progressive Metal Legends Opeth Unleash Live Performance Video For “§7” From ‘The Last Will And Testament’

Eric Alper
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Progressive Metal Legends Opeth Unleash Live Performance Video For “§7” From ‘The Last Will And Testament’

Opeth continue their powerful run behind ‘The Last Will And Testament’ with a new performance video for the album track “§7.” The Swedish progressive metal legends strip the presentation down to pure musicianship, delivering a focused live performance that puts the song’s precision and atmosphere front and center.

The video captures Opeth in commanding form. Complex rhythms, shifting dynamics, and brooding melodic passages move together with surgical tightness. The performance highlights the group’s deep musical chemistry and the intensity that drives one of the album’s pivotal moments.

Mikael Akerfeldt says the track brings its own challenges to the stage. “That track was scary to play live at first. Most of our songs are challenging, I suppose, and this one is no exception. I believe we all love playing this one. There are a myriad of details that could go wrong though, but it’s fun. It keeps you on your toes.”

Akerfeldt also points to the unpredictable nature of performing the song live. “And of course, then there’s Ian Anderson’s narrations, which is the only thing in our set that isn’t ‘live’. Since we don’t play to a click-track, it’s dragging or pushing depending on the tempo of the evening. Again, it’s fun and I love the unforeseeable character of this song in a live setting.”

‘The Last Will And Testament’ has drawn strong praise for its cinematic scope and fearless shifts in tone. “§7” stands as a key moment within that narrative arc. The new video puts the spotlight squarely on Opeth’s technical command and emotional weight, a reminder of why the group remains one of progressive metal’s most compelling forces.

Indie Rock Newcomers The Props Introduce ‘Arrow’ EP With Video For “Se Llama (Tell Me What You Want)”

Eric Alper
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Indie Rock Newcomers The Props Introduce ‘Arrow’ EP With Video For “Se Llama (Tell Me What You Want)”

The Props are stepping into the spotlight with their debut EP ‘Arrow’, a five-track release produced by Grammy winner Carlos de la Garza. The collection arrives April 10 and marks a confident opening chapter for the rising indie rock newcomers.

The announcement arrives alongside the video for the first single, “Se Llama (Tell Me What You Want).” The track kicks off with sharp riffs and urgent rhythm, driving forward with the kind of restless energy that fuels late-night drives and long stretches of open highway.

“‘Se Llama’ is cathartic,” says Ruiz. “Think faded photos where you can barely tell who’s in it. That feeling of Lethologica, knowing the face but not the name.” The track channels that emotional blur into a tight, propulsive performance that leans into both melody and momentum.

Carlos de la Garza brings a seasoned production touch to the EP. Known for shaping powerful modern rock records, he helps frame The Props’ sound with punch and polish while keeping the edge intact.

‘Arrow’ arrives as a strong introduction. The songs move with confidence and melodic urgency, a promising first step from a group ready to make noise.

Blues Rock Guitar Hero Jared James Nichols Ignites New Album ‘Louder Than Fate’

Eric Alper
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Blues Rock Guitar Hero Jared James Nichols Ignites New Album ‘Louder Than Fate’

Jared James Nichols is turning the volume up again. The blues rock guitar hero has announced his fourth studio album, ‘Louder Than Fate’, arriving June 5 via Frontiers Music Srl. The record captures Nichols pushing deeper into the sound that has powered his rise, heavy riffs, muscular grooves, and a voice that carries equal parts grit and soul.

The announcement arrives with the new single “Pretend” and its accompanying video. The track charges forward on pounding drums and thick guitar chugs, riding a raw, restless energy that sits right at the edge of chaos. It is a sharp, riff-driven jolt that highlights Nichols’ unmistakable playing style and commanding presence.

Nichols describes the album as a deeply personal project. “I’m beyond excited for this record. I’ve been counting down the days until its release like it’s a personal holiday. If the singles are any hint for you, there are plenty of riffs ripping through the speakers like a buzz saw,” he says. “Going deeper into the record, there are tons of different emotions and sounds that I have yet to explore as a singer/songwriter.”

Produced and mixed by Jay Ruston, with additional production from Roger Alan Nichols, ‘Louder Than Fate’ balances muscle with melody. Thunderous riffs collide with searing solos and emotionally charged vocals. Tracks like “Bending or Breaking” and “Killing Time” expand the sound with subtle keyboards and cinematic string arrangements while keeping the core firmly rooted in blues-driven hard rock.

Since his breakout debut, Jared James Nichols has built a reputation as one of the most electrifying guitar slingers of his generation. His tone is unmistakable, his performances intense, and his connection to the blues rock tradition runs deep. ‘Louder Than Fate’ hits with force and confidence, another powerful entry in Nichols’ fast-growing catalog.

Garage Psych Rockers The Lords Of Altamont Return Loud With ‘Forever Loaded’ Album

Eric Alper
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Garage Psych Rockers The Lords Of Altamont Return Loud With ‘Forever Loaded’ Album

The Lords Of Altamont are back with another blast of gasoline-soaked rock and roll. The long-running garage psych rockers have released their eighth studio album, ‘Forever Loaded’, through Heavy Psych Sounds Records. Ten tracks, no brakes. The record captures the raw pulse that has powered the group for nearly three decades.

The new album dives straight into the grit. Riffs grind. Organs howl. Rhythm sections hit like engines firing to life. ‘Forever Loaded’ moves from dive-bar chaos to full-throttle psychedelic drive, keeping the group’s signature swagger intact. The music lands hard and loud, a sharp reminder of why The Lords Of Altamont remain one of garage rock’s most relentless forces.

The story behind the name reaches back to the infamous 1969 Altamont Free Concert, an event that marked a darker turn in rock culture. The Lords Of Altamont channel that tension into their sound. Detroit muscle, Sunset Strip sleaze, London R&B, and Bowery punk all collide inside these songs.

The group formed in 1999 when vocalist and organist Jake Cavaliere teamed up with fellow motorcycle rider Johnny DeVilla of The Bomboras. The early years included a first show at Hollywood’s legendary venue The Garage and touring alongside icons like The Cramps and The Who. MC5 bassist Michael Davis later joined their ranks, further cementing the group’s connection to rock history.

Decades later, Jake Cavaliere continues to lead a fierce lineup that delivers hard-driven performances around the world. ‘Forever Loaded’ stands tall in their catalog, a roaring statement from rockers who refuse to slow down.

Tracklist:

  1. Got A Hold On Me
  2. What’s Your Bag
  3. Devil Rides
  4. Rusty Guns
  5. Procession For A Gorehound
  6. Get Out Of My Head
  7. Got You On The Run
  8. Disconnection
  9. I Got Your Number
  10. Twisted Black

Why Timing (Sometimes) Matters More Than Talent In Music Publicity

Eric Alper
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Why Timing (Sometimes) Matters More Than Talent In Music Publicity

In music, talent is essential. But talent alone rarely guarantees attention. The reality of modern publicity is that timing, context, and cultural momentum often determine which artists break through and which remain hidden. History shows that the right song, at the right moment, in the right environment can outweigh even exceptional ability. Here are five reasons why timing can sometimes matter more than talent in music publicity.

1. Viral Moments Can Instantly Rewrite an Artist’s Career

A perfectly timed moment can propel an artist from obscurity to global recognition overnight. In 2016, singer-songwriter Maggie Rogers became widely known after a classroom video of Pharrell Williams reacting in amazement to her song “Alaska” went viral online. Within days, she gained hundreds of thousands of followers and intense industry attention. The song had existed before the moment, but the viral timing made the difference. Publicity in music often depends on when the world is watching.

2. Social Media Timing Creates Hits Out of Thin Air

Platforms like TikTok have transformed how songs gain attention. Tracks can suddenly explode years after release because they fit a cultural moment or trend. A number of songs have charted long after they were first released when they went viral on social media. The timeline for success is now fluid, meaning publicity often comes from the right online moment rather than the original marketing push.

3. “Hot Streaks” Show That Success Happens In Bursts

Academic research on creative careers suggests that artists experience “hot streaks,” short periods where several successful works appear close together. These bursts happen somewhat unpredictably within a career and dramatically increase an artist’s impact. The work produced during those periods receives significantly more attention and recognition than other work. In other words, the timing of when a piece of art enters the cultural conversation can matter as much as the work itself.

4. Strategic Release Timing Amplifies Publicity

Music releases rarely succeed without careful timing. Publicists and labels often plan releases months in advance to align with playlist pitching, press coverage, and social media campaigns. A coordinated timeline allows artists to build anticipation and maximize first-week engagement, which strongly influences streaming visibility and algorithmic discovery. When a release hits the market at the right moment, publicity multiplies the impact of the music itself.

5. Cultural Context Can Turn a Song Into a Movement

Sometimes timing aligns with a broader cultural conversation. Songs that capture the mood of a moment often spread faster than technically superior music released at the wrong time. For example, artists such as Penelope Scott saw their songs gain traction on TikTok when themes resonated with online communities and current events. The music was always there, but the cultural moment created the audience.

Talent builds the foundation of a music career, but timing often determines visibility. Viral moments, cultural context, strategic release schedules, and unpredictable “hot streaks” can elevate a song far beyond its original reach. For music publicists, this means success is rarely just about promoting great music. It is about recognizing the moment when the world is ready to listen.

30 Classic Rock and Pop Artists From the 1960s Who Still Tour Like It’s Opening Night

Eric Alper
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0
30 Classic Rock and Pop Artists From the 1960s Who Still Tour Like It’s Opening Night

Some of them are in their 80s. Some of them have been on the road for sixty years. None of them are stopping. The 1960s produced the most enduring artists in the history of popular music, and a remarkable number of them are still out there, night after night, playing to sold-out crowds who know every word. Here are 30 artists who came up in that golden decade and still hit the stage like they have something to prove.

Bob Dylan At 84, Dylan is mid-run on his 2026 Rough and Rowdy Ways tour, playing intimate theaters across the American Midwest and South. He has been on the road in some form for over six decades, and he is not stopping.

Willie Nelson At 92, Willie Nelson anchors the annual Outlaw Music Festival tour and closes every night with his weathered guitar Trigger in hand. Seven decades on the road and he still treats every show like a family reunion.

Ringo Starr The Beatles’ drummer is touring the West Coast in spring 2026 with his All Starr Band, a rotating ensemble of accomplished musicians. At 85, his sets are focused, intimate, and joyful.

Paul McCartney The most decorated live performer of his generation wrapped his Got Back Tour in late 2025 with a new album reportedly nearly finished. When McCartney takes a stage, the world stops.

Mick Jagger At 82, Jagger remains one of the most physically commanding frontmen alive. The Rolling Stones released their first album of original material in 18 years with Hackney Diamonds and immediately went back on the road.

Keith Richards Jagger’s creative foil and the riff architect behind decades of Stones classics is still out there alongside him, proving that rock and roll is not just a phase.

Eric Clapton Slowhand turned 81 in March 2026 and has a full European tour confirmed, opening in Guildford before hitting Amsterdam, Belgium, Poland, Hungary, Spain, and Germany, with a summer show at the Royal Sandringham Estate. The man does not rest.

Carlos Santana The 78-year-old guitar legend launched his 2026 Oneness Tour in March, hitting cities across the American South and maintaining his Las Vegas residency at the House of Blues at Mandalay Bay. Over 50 years of live performance and the tone is still supernatural.

Rod Stewart At 80, Stewart’s voice and showmanship remain a force, his catalog stretching from Faces-era rock to the timeless ballads that filled arenas for decades. He continues to tour internationally.

Neil Young At 79, Young remains one of the most unpredictable and fiercely committed live performers in music. Every tour feels like a statement, and he has never made a complacent one.

Diana Ross At 81, Diana Ross commands a stage with the same elegance and authority she brought to the Supremes more than sixty years ago. Her live shows remain a masterclass in presence.

Smokey Robinson At 85, the Motown architect and one of the greatest songwriters in American popular music still performs with warmth, precision, and the kind of vocal delivery that made him a legend.

Tom Jones The Welsh powerhouse is 85 years old and still delivering vocals that make rooms shake. Few performers from any era have maintained the raw physical force Jones brings to a live show.

Cliff Richard At 85, Sir Cliff Richard remains one of the most durable live performers in British music history, still drawing devoted audiences across the UK and beyond.

Van Morrison At 80, Morrison remains one of the most prolific and uncompromising artists of his generation, releasing new music consistently and touring on his own ferocious terms.

Frankie Valli At 91, Frankie Valli and the Four Seasons continue to tour, delivering the falsetto hits that defined an era, from “Sherry” to “Can’t Take My Eyes Off of You,” to audiences across generations.

David Gilmour The Pink Floyd guitar voice is 79 and touring behind his 2024 solo album Luck and Strange, bringing his signature sustain and emotional depth to stages around the world.

Dionne Warwick At 85, Dionne Warwick remains one of the most distinctive voices in popular music, still performing the Burt Bacharach songbook and her own remarkable catalog live.

Debbie Harry At 80, the Blondie frontwoman continues to tour with the band, bringing downtown New York cool and undimmed energy to stages that span from clubs to festivals.

Patti Smith The punk poet laureate is 78 and still performing with the intensity and conviction that made Horses one of the most important debut albums ever made. She treats every show as a ritual.

Iggy Pop The 78-year-old Godfather of Punk continues to tour with ferocity, proving that nobody has ever matched his physical commitment to a live performance. He remains a force of nature.

John Fogerty The voice behind Creedence Clearwater Revival is 80 years old and still bringing swamp rock energy to arenas. His catalog of American rock classics sounds as urgent live as it did in 1969.

Buddy Guy The 89-year-old Chicago blues legend continues to perform, a direct living link to the electric blues tradition that shaped every rock guitarist who followed him.

Steve Miller At 81, the Steve Miller Band continues to tour behind one of the most beloved catalogs of American rock radio, from “The Joker” to “Fly Like an Eagle” to “Jet Airliner.”

Barry Gibb The last surviving Bee Gee is 79 and still performing the harmonies and songwriting genius that made his group one of the bestselling musical acts in history. He carries the legacy with grace.

Peter Noone Herman’s Hermits frontman Peter Noone was just 15 when the band’s first single hit. He is still touring with the group, delivering the British Invasion hits with genuine enthusiasm decades later.

Tommy James Tommy James and the Shondells gave the world “Crimson and Clover” and “Mony Mony,” and James is still on the road, performing the songs that made him one of the defining voices of 1960s AM pop.

Judy Collins At 86, the folk legend continues to tour and record, her voice still carrying the crystalline authority that made “Both Sides Now” and “Send in the Clowns” timeless. She has released 55 albums and shows no signs of slowing down.

Gladys Knight At 81, the Empress of Soul continues to perform with the power and elegance that made her one of the defining voices of Motown and beyond. Decades on, she still delivers every note like it matters.

Mike Love The Beach Boys co-founder continues to tour with the group, keeping the harmony-rich catalog of California rock and roll alive for audiences who grew up with it and new generations discovering it for the first time.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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