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Wiz Khalifa & Makua Rothman Team Up with Ozium for “Clear the Air” Campaign

Eric Alper
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Wiz Khalifa & Makua Rothman Team Up with Ozium for “Clear the Air” Campaign

Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua Rothman have teamed up with Ozium to drop “Clear the Air,” — a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.

For over 50 years, Ozium has been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis enthusiasts, earning more than 50 hip-hop shoutouts — including one from Wiz himself.

Now, Ozium’s “Clear the Air” campaign — developed with independent creative agency Madwell – embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”.

“Clearing the air isn’t just about smoke — it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”

Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.

“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Makua. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”

Positive Grid Unveils SparkAI: The Future of AI-Powered Guitar Tone Generation

Eric Alper
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Positive Grid Unveils SparkAI: The Future of AI-Powered Guitar Tone Generation

Founded in 2013 by a team of music-tech obsessives, PositiveGrid has been breaking boundaries ever since. It specializes in building smart, connected tools like software BIAS and hardware Spark series, an AI-powered amps that inspire individuals to play more than ever, with intuitive features like Smart Jam and Auto Chords, plus an arsenal of gear and immersive sound, that allow player to connect amplifiers with a free mobile app to effortlessly fuel creativity. Today, PositiveGrid has become one of the TOP3 best selling amplifier brands in the North America market with over 500,000 users around the world and was awarded by NAMM show and Guitar World by numerous times.

At its core, PositiveGrid’s SparkAI is an AI-powered tone generator embedded in the company’s highly successful Spark app. Using deep learning, self-supervised learning, and transformer-based models—technologies typically associated with language processing—SparkAI can generate remarkably authentic guitar sounds. By analyzing vast amounts of audio data and understanding the intricate patterns that define a musician’s tone, it brings musicians closer than ever to achieving their ideal sound with minimal effort.

While traditional guitar amplifiers rely heavily on analog circuitry and preset configurations, SparkAI completely reimagines this approach. The system is built to adapt to a musician’s playing style, preferences, and genre, offering a dynamic and personalized experience. Whether you’re an experienced professional or a novice guitarist, SparkAI seamlessly adjusts to suit your needs, making it an incredibly versatile tool in any musician’s kit.

The magic of SparkAI lies in its unique use of self-supervised learning and audio signal processing. The process begins by converting vast amounts of audio data into “tokens“, a technique commonly used in language processing models. These tokens represent various characteristics of sound, such as pitch, tone quality, and texture, which SparkAI then uses to learn the logic of tone creation.

Overall, the success of SparkAI signals a major shift in how AI can be applied to music production. As more and more AI-driven solutions emerge—whether for creating music, generating lyrics, or even mastering tracks—the boundaries of what is possible within the music industry are rapidly expanding. PositiveGrid’s use of AI to replicate and innovate on traditional guitar sounds is just the beginning.

Grayscale-Group.com Review: A Multi-Asset Trading Platform Powered by AI Innovation

Eric Alper
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By Mitch Rice

In today’s fast-paced financial landscape, the ability to access a wide range of assets and utilize advanced trading tools is more important than ever. Grayscale-Group offers a platform that caters to the needs of both novice and experienced investors by providing access to a broad array of assets, including cryptocurrencies, forex, stocks, commodities, and indices. With cutting-edge technology, robust security measures, and comprehensive support services, Grayscale-Group aims to revolutionize the way individuals interact with the global markets.

This review will explore the various aspects of Grayscale-Group, from its innovative AI-powered trading tools to its commitment to security, educational resources, and diverse asset offerings. Whether you’re looking to trade crypto, engage in forex, invest in stocks, trade commodities, or dive into indices, Grayscale-Group has something to offer.

Advanced AI Technology for Smarter Trading Across Markets

At the core of Grayscale-Group is its integration of advanced artificial intelligence (AI), which plays a pivotal role in helping traders make smarter decisions across multiple asset classes. As highlighted in many Grayscale-Group.com reviews, this cutting-edge technology enhances trading experiences by delivering data-driven insights in real time. Whether you’re navigating the volatile crypto market, trading forex, or investing in stocks or commodities, Grayscale-Group’s AI tools analyze massive amounts of real-time data to empower traders with actionable intelligence.

In the cryptocurrency markets, where volatility is often a key factor, AI can sift through massive data sets to detect emerging trends, enabling traders to make informed decisions. Grayscale-Group’s AI-driven algorithms not only analyze historical price movements but also factor in external influences such as news events and social media sentiment, providing a holistic view of market dynamics. Whether trading in Bitcoin, Ethereum, or emerging altcoins, the AI can provide actionable insights that help reduce risk while increasing the potential for profit.

For forex traders, Grayscale-Group’s AI tools help monitor currency pairs, analyzing market conditions, geopolitical events, and economic data to forecast potential market movements. The platform’s AI can provide real-time recommendations on buying and selling positions, allowing traders to react swiftly to market changes and enhance their decision-making process.

Stocks and commodities also benefit from AI integration, with the system continuously analyzing real-time market conditions, news updates, and other financial indicators. This allows investors in indices or traditional stock markets to spot trends and maximize opportunities across multiple sectors, including technology, energy, and agriculture. AI’s predictive capabilities also assist commodity traders by providing forecasts on the price movements of gold, oil, and agricultural products, ensuring they stay ahead of the curve.

A Robust Trading Platform for Diverse Assets

Whether you’re trading cryptocurrencies, forex, stocks, commodities, or indices, Grayscale-Group offers a seamless and efficient trading experience across all asset types. As noted in multiple Grayscale-Group.com reviews, the platform is built for speed, reliability, and efficiency, ensuring that traders can make quick, informed decisions in dynamic markets.

The platform is equipped with advanced charting tools that allow traders to analyze historical price movements, track trends, and pinpoint key support and resistance levels. This is especially valuable for those navigating the ever-changing dynamics of financial markets, whether in forex, stock indices, or commodities.

For forex traders, Grayscale-Group provides access to over 50 currency pairs, including popular pairs like EUR/USD and USD/JPY, as well as exotic options like USD/TRY or USD/ZAR. The platform’s user-friendly interface ensures that even beginners can access the necessary tools to trade efficiently.

In the world of stocks, Grayscale-Group grants access to equities from major global markets, including the New York Stock Exchange (NYSE), London Stock Exchange (LSE), and more. Real-time data feeds and advanced charting tools help investors monitor price movements and identify profitable opportunities.

Commodities, including gold, oil, and agricultural products, are another area of focus for Grayscale-Group. Often considered a safe haven during economic uncertainty, commodities are made accessible through real-time data and powerful charting tools, allowing traders to analyze price trends and make strategic moves.

For those trading indices, Grayscale-Group provides access to major indices like the S&P 500, NASDAQ, and FTSE 100. This enables traders to gain broad market exposure while making informed decisions based on real-time analysis and historical performance. As highlighted in our Grayscale-Group.com review, the platform’s comprehensive tools and diverse asset options make it a top choice for investors looking to diversify and maximize their trading potential.

Enhanced Security Features to Protect Your Investments

With the increasing prevalence of cyber threats, security is a top priority for Grayscale-Group. The platform employs state-of-the-art encryption technologies to ensure that all user data and transactions are fully protected. Grayscale-Group follows industry best practices for data security, ensuring that sensitive information, including personal details and transaction data, is safeguarded against unauthorized access.

Two-Factor Authentication (2FA) is also integrated into the platform, adding an extra layer of security to user accounts. This method requires users to verify their identity through two separate forms of authentication, making it much more secure than traditional single-password authentication. With 2FA, Grayscale-Group adds a strong defense mechanism that enhances account security and protects against unauthorized access.

Additionally, Grayscale-Group employs robust protocols for the storage of user funds. For cryptocurrencies, assets are stored in cold wallets, which are kept offline to prevent theft or hacking. For fiat currency and other assets, funds are kept in segregated bank accounts, providing an added layer of security in the unlikely event of a platform breach.

By prioritizing security, Grayscale-Group provides peace of mind to its users, ensuring they can focus on their trading strategies without worrying about the safety of their investments.

Explore the Perfect Account for Your Investment Path

Outlined in this Grayscale-Group.com review are accounts that cater to diverse investment needs, ensuring that traders at every level can find the perfect fit for their financial goals. Whether you’re just beginning your trading journey or are a seasoned investor, there’s an account option designed to support your growth and enhance your overall trading experience.

  • Self-Managed Account: Starting with a minimum deposit of $250+, this account offers flexibility for beginners who want to learn at their own pace.
  • Silver Account: With a minimum deposit of $10,000+, this account is suitable for traders looking for more comprehensive tools and support.
  • Gold Account: Designed for serious investors with a minimum deposit of $25,000+, it provides enhanced features and personalized assistance.
  • Diamond Account: Requiring a minimum deposit of $100,000, this account offers advanced trading options and premium services.
  • Platinum Account: For high-level investors with a minimum deposit of $250,000, this account includes exclusive features and strategic insights.
  • Imperial Black (By Invitation Only): Reserved for elite investors with a minimum deposit of $500,000, offering unparalleled benefits and bespoke trading solutions.

Access to a Diverse Range of Asset Classes

One of the standout features of Grayscale-Group is its ability to provide access to a wide range of asset classes, making it a one-stop shop for traders seeking diversity in their portfolios. With cryptocurrencies, forex, stocks, commodities, and indices all available on the platform, investors have the freedom to diversify their trading strategies and spread their risk across multiple markets.

For cryptocurrency traders, Grayscale-Group offers access to a wide selection of digital assets, including popular cryptocurrencies like Bitcoin, Ethereum, and Litecoin, as well as emerging altcoins. The platform also provides advanced tools for analyzing crypto market trends, allowing traders to make more informed decisions when entering or exiting positions.

In the forex market, Grayscale-Group offers access to over 50 currency pairs, from the most traded major pairs to more exotic currencies. The platform’s tools, including real-time charts and economic indicators, provide forex traders with the necessary insights to navigate this highly liquid and volatile market.

For investors in stocks and indices, Grayscale-Group offers access to global equities and major indices, including the S&P 500, NASDAQ, and Dow Jones. These assets provide investors with the opportunity to trade in broad market segments, giving them the flexibility to focus on specific sectors or diversify their portfolios across different industries.

Commodities, including precious metals like gold and silver, energy products like oil, and agricultural products such as wheat and corn, are also available for trading on the platform. These assets are often seen as a hedge against inflation and are favored by investors looking to protect their wealth during periods of economic uncertainty.

By offering a comprehensive range of asset classes, Grayscale-Group ensures that traders can diversify their portfolios and gain exposure to different markets, enhancing their potential for long-term financial growth.

Conclusion: A Comprehensive Platform for the Modern Trader

Grayscale-Group redefines the trading experience with its dynamic platform that seamlessly bridges access to cryptocurrencies, forex, stocks, commodities, and indices. Backed by powerful AI technology, robust security measures, and a wealth of educational resources, it empowers traders to navigate the complexities of global markets with confidence. As highlighted in this Grayscale-Group.com review, whether you’re venturing into trading for the first time or seeking to sharpen an already sophisticated strategy, Grayscale-Group provides the innovation and support needed to reach your financial ambitions.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

2024 Was Live Nationa’s Biggest Year Yet—And 2025 Is Set to Be Even Bigger. That’s Good News For The Industry.

Eric Alper
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2024 Was Live Nationa’s Biggest Year Yet—And 2025 Is Set to Be Even Bigger. That’s Good News For The Industry.

Live music isn’t just back—it’s bigger than ever. With record-breaking attendance, soaring revenues, and an unprecedented global tour pipeline, 2024 solidified itself as the most successful year for live events in history. And the momentum isn’t slowing down. If 2024 was the victory lap, 2025 is shaping up to be the ultimate encore, with stadium shows leading the charge and demand for concerts at an all-time high.

Live Nation, the world’s leading live entertainment company, recently reported staggering growth in nearly every aspect of its business. Operating income hit $825 million, with adjusted operating income (AOI) soaring to $2.15 billion. Concert attendance climbed 4%, with 151 million fans attending over 50,000 events, marking a 9% year-over-year increase. Even more impressive? Sponsorship AOI grew by 13%, hitting a record $764 million. These numbers reflect what fans and artists alike already know—live music isn’t just thriving; it’s dominating.

The outlook for 2025 is even brighter. Stadium tours, which saw a 60% increase in pipeline bookings, are driving the next wave of growth. Live Nation has already sold 65 million tickets for 2025 concerts, a double-digit increase from the previous year. Ticketmaster’s transaction volume is up to 106 million tickets, with concerts accounting for the vast majority of this surge. With over 75% of sponsorships for the year already locked in, the financial strength of live events is undeniable.

Beyond the numbers, this expansion is a testament to the industry’s adaptability and resilience. Despite a 30% drop in stadium shows in 2024, Live Nation still delivered a record-high AOI of $530 million, up an astounding 65%. The key? Diversification. Arenas and amphitheaters drove massive fan engagement, while premium offerings and festival upgrades boosted per-fan spending by double digits. Investments in new venues have also played a major role, with three newly built or refurbished venues welcoming over two million fans last year alone.

This growth isn’t just about ticket sales—it’s about investing in the future of live music. In 2024, 60 million fans attended shows at Live Nation-operated venues, a figure expected to climb even higher in 2025. The company plans to add 20 large-scale venues by 2026, including stadiums in Bogotá and Toronto, seven amphitheaters, and nine major theaters. This expansion will welcome an additional six to seven million fans, further solidifying live music’s position as a cultural and economic powerhouse.

Ticketmaster’s dominance continues to shape the market as well. Q4 revenue hit $841 million (up 14% year-over-year), and the full-year revenue of $3 billion underscores the strength of live event ticketing. Sponsorships are also a major force, generating $1.2 billion in revenue for 2024, with a 13% jump in AOI. International markets are leading the charge, with festivals in Latin America and Europe seeing record participation and corporate partnerships growing by 20%.

As we look ahead, the 2025 concert season is poised to break even more records. With over five million new enterprise tickets signed—80% of them from international markets—the demand for live entertainment has never been greater. Whether it’s the return of legendary acts, the rise of new superstars, or the expansion of world-class venues, live music isn’t just surviving—it’s thriving like never before. The encore is just beginning.

 

Word of South Festival Announces 2025 Lineup with Violent Femmes, P-Funk & More

Eric Alper
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Word of South Festival Announces 2025 Lineup with Violent Femmes, P-Funk & More

The Word of South Festival, in partnership with Visit Tallahassee, is thrilled to unveil the artist lineup for its 2025 festival, set to take place April 4-6 at Cascades Park in the heart of Tallahassee, Florida. This unique cultural event brings together a vibrant mix of musicians, authors, and creative performers, offering an immersive exploration of the connections between music and literature.

Headlining this year’s festival, Violent Femmes will take the stage on Friday, April 4, at the Adderley Amphitheater in Cascades Park. Known for their distinctive fusion of folk, punk, and alternative rock, the band will collaborate with the Tallahassee Symphony Orchestra in a special performance that promises an unforgettable musical experience.

Adding to the excitement, Word of South will also commemorate the 70th anniversary of P-Funk music, featuring legendary keyboardist Danny Bedrosian, iconic singer George Clinton, and other members of the influential funk collective. This performance will take audiences on a journey through seven decades of groundbreaking music, bridging the past and present of the genre.

“We are thrilled to unveil the extraordinary lineup of artists for the 2025 festival,” said Sara Marchessault, Festival Director of Word of South. “With standout performances from our headliner Violent Femmes, the iconic P-Funk collective, and an incredible array of talented artists, this year’s festival will be an unforgettable celebration of artistic innovation, cultural energy, and creative collaboration.”

Since its inception in 2015, the Word of South Festival has provided a platform for artists across various genres, spanning R&B, hip-hop, bluegrass, folk, jazz, and more. Special events include family-friendly programming, cookbook showcases, and unique “mu-aushups,” where authors and musicians collaborate in unexpected and innovative ways.

The 2025 Word of South Festival will feature an impressive range of musicians and authors, including:

  • American Aquarium – A Southern rock and alt-country band with a knack for deeply personal storytelling.
  • BJ the Chicago Kid – An R&B artist known for blending vintage soul with contemporary influences.
  • Delfeayo Marsalis and Herlin Riley Quintet – World-class jazz musicians bringing a dynamic, rhythmic performance.
  • Chris Bohjalian – A bestselling author renowned for his thought-provoking fiction.
  • Jacqueline Trimble and Ashley Jones – Acclaimed poets and literary voices exploring themes of identity and culture.
  • Jami Attenberg and Kristen Arnett – Critically acclaimed authors known for their compelling and insightful storytelling.

The Word of South Festival is made possible through the generous support of the City of Tallahassee, Leon County, Visit Tallahassee, and Tallahassee State College. These local partners play a crucial role in promoting Tallahassee as a thriving hub for arts and culture, fostering creativity, and enhancing community engagement.

Don’t miss this extraordinary weekend of music, literature, and artistic collaborations. Tickets for Violent Femmes are available for purchase at www.theadderleyamphitheater.com. All other festival performances are free and open to the public.

To view the full 2025 lineup, please visit www.wordofsouthfestival.com/2025-artists/

Realize Music Launches Realize Music: Sing on Meta Quest, Blending Music & Wellness in VR

Eric Alper
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Realize Music Launches Realize Music: Sing on Meta Quest, Blending Music & Wellness in VR

Today, Realize Music Inc. is thrilled to announce the launch of Realize Music: Sing exclusively on the Meta Quest in North America. The virtual reality application invites you to lose yourself in an ever-growing catalog of music with gorgeous immersive 360 environments that react to your voice and evolve as you sing, aiming to provide therapeutic benefits such as reducing stress, increasing lung capacity, promoting relaxation and releasing endorphins. Realize Music: Sing launches first on the Meta Quest platform with a massive and ever-growing musical library that features songs stemming from licensing deals with Universal Music Group and Warner Music Group, with more major announcements to come.

“Music, for so many, can be seen as a safe space, a space to disconnect from the outside world and reconnect with your inner-self, letting go of any tension and allowing the dopamine to flow. We wanted to create an app that perfectly blends music into a form of wellness and that’s what you get with Realize Music: Sing. Users can sing their hearts out along with their favorite tunes and instantly feel the benefits in their body and their emotional state of mind. You’re virtually transported into a world where you can be carefree, jamming out and actually learning the lyrics to your favorite songs as you go, and with an ever-expanding catalog of music, there will always be something new to explore.” said Mark Roemer, Realize Music co-founder and CEO.

Upon subscription, users will have access to all genres of music from your favorite artists. Realize Music: Sing‘s library is continuously growing, with new music set to release weekly.

The next several months will see weekly song and artist additions to the ever-growing library as well as new features added to the app, setting Realize Music: Sing apart from any other app in the market today.

In December, Realize Music announced strategic partnerships with two of the world’s leading music companies, Warner Music Group and Universal Music Group. Link To Original announcement.

For a limited time, users can subscribe to an introductory subscription price of $9.99 per month or $99.99 for an annual subscription.

Key Features of Realize Music: Sing:

  • Extensive Music Library: Access more than 1 million songs, updated weekly, ensuring a vast and ever-expanding selection to suit every musical taste and mood.

  • Voice-Reactive Environments: Engage with dynamic visuals that respond to your singing, creating a deeply immersive experience where your voice shapes the world around you. New worlds dropping bi-weekly!

  • Lyric Visualization: Watch lyrics transform into captivating visual effects as you sing, enhancing the emotional and sensory connection to the music.

  • Customizable Settings: Personalize your environment and experience by selecting different settings and visual themes, making each session uniquely yours.

  • Interactive Activities: Enhance your musical journey with 3D painting and air drumming activities in connection with the music, adding layers of creativity and interaction and getting the rest of your body moving for additional benefit.

  • Advanced Navigation: Utilize seamless voice-command navigation for an intuitive and hands-free experience, allowing you to focus entirely on the music.

  • Community Playlists: Create, share, and explore playlists with others, fostering a collaborative and social musical environment.

  • Therapeutic Benefits: Use vocalization to aim for stress reduction and relaxation, tapping into the specific therapeutic power of music and singing to enhance well-being and personal expression.

  • Invite Your Friends Over!: Use your headset’s ability to cast users’ view to a smart TV, phone or computer for more social settings.

Realize Music, Inc is creating new music-based immersive experiences that empower people to enjoy the well-documented physical and mental health benefits of actively participating and engaging with music, rather than just passively listening, in the comfort and privacy of their own homes. Its first title, Realize Music: Sing, invites users to sing just for fun and enjoy the substantial benefits of regular singing.

Clip On, Move Bold: Get Creative with the Baseus Bowie MC1 Open-Ear Earbuds

Eric Alper
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Clip On, Move Bold: Get Creative with the Baseus Bowie MC1 Open-Ear Earbuds

In the world of evolving sound engineering, Baseus has always had its finger on the pulse. With a longstanding commitment to being the best consumer electronics brand, Baseus is set on creating innovative, flexible, and minimalist products that center around customer needs before anything else. After all, the name ‘Baseus’ originates from our core value “Base on User”. Now, Baseus is thrilled to introduce the Bowie MC1 Open-ear Earbuds – a genius feat of sound engineering that prioritizes comfort, adaptability, and sound quality.

The Baseus Bowie MC1 Open-ear Earbuds were crafted to fit seamlessly into any lifestyle. From the daily work schedule and sports sessions to the student life and fashion industry. These earbuds are equipped to inspire creative storytelling and ensure a fresh perspective on how you see – and hear – the world. Let’s take a look at some of the main highlights of the Baseus Bowie MC1 Open-ear Earbuds:

Comfortable Open-ear Clip-on Design: Your comfort is the main priority with the Baseus Bowie MC1 Open-ear Earbuds. The innovative open-ear clip-on design ensures that you have a comfortable listening experience without any ear canal pressure or fatigue – ensuring that you can wear the earbuds all day without a problem. The Bowie MC1 earbuds have a 5.2g lightweight design and ensure long-lasting comfortable wear throughout the day. Simply clip the earbuds gently onto your ears and they stay perfectly in place. The open-ear structure also ensures your safety in crowded areas or around traffic by allowing you to ensure you stay aware of your surroundings while enjoying quality sound – this is ideal for jogging, cycling, or traveling.

AI-Enhanced Dynamic Bass: Another great feature of the Baseus Bowie MC1 Open-ear Earbuds is its AI adaptive bass enhancement. This allows the earbuds to conduct precise sound detection at a rate of 48,000 times per second – intelligently adapting for enhanced bass to ensure immersive audio. This feature dynamically compensates for bass and increases bass details. The additional directional sound tech also minimizes sound leakage – providing a private listening experience.

3-Magnet Dynamic Driver: The Bowie MC1 earbuds are further structured for sound clarity with a three-magnet dynamic driver and an 0.8mm larger amplitude – ensuring improved full sound clarity and soundstage width. This professional engineering design produces richer bass and detailed high frequencies for superior sound – and the professionals agree. The Bowie MC1 earbuds are recommended and endorsed by Berklee professors and GRAMMY and EMMY award winners.

Adaptive Call Noise Cancellation: Sound clarity during calls is a must. This is why the Bowie MC1 earbuds use adaptive Deep Neural Network (DNN) algorithms for noise reduction. This allows the earbuds to intelligently identify and isolate sounds during calls to provide enhanced voice clarity in more than 3,000 DNN noise cancellation applications. The earbuds also use 2 noise-canceling mics to ensure crystal-clear voice communication in complex environments. For example, while running or cycling, the earbuds will cancel out wind noise in the background and isolate your voice for stable sound clarity during calls.

Snug Fit with Anti-Drop Design: The Bowie MC1 clip-on earbuds are designed for ultimate comfort. Baseus has developed its own Cloud Airbag design that ensures cloud-soft comfort while staying securely in your ears. This design improves stability by 198% and comfort by 200%. An innovative Four-Point Support structure also provides an Anti-Drop design – ensuring your earbuds don’t fall out of your ears during strenuous activities like exercising or running. The flexible C-bridge structure also adapts to different ear shapes and allows you to seamlessly wear the Bowie MC1 clip-on earbuds with your glasses and other accessories.

IP57 Waterproof and Dustproof: The MC1 earbuds are built to withstand the elements in any situation. With an IP57 waterproof and dustproof rating, you can keep the music playing whether you’re caught up in the rain or sweating it out at the gym. Baseus adapts to your needs and gives you peak performance in every condition.

Customizable Button Control: Take control of your sound experience with a customizable button interface on your earbuds. For seamless control at your fingertips, download the Baseus app and customize your earbud button controls to suit your needs.

The Baseus Bowie MC1 Open-ear Earbuds introduce a new era of comfort and adaptability to the everyday lifestyle of the user. These earbuds are carefully constructed and built on the premise of making life easier while still providing professional-grade sound. Baseus looks forward to leading the shift toward user-centric product designs and creative engineering that revolutionizes the sound industry for good.

The Baseus Bowie MC1 Open-ear Earbuds are now available on Amazon at a special promotional price of $49.99 for both Cosmic Black and Moon White, after applying a $20 coupon to the MSRP price of $69.99.

Founded in 2011, Baseus was born out of utmost care for users. The company embodies its slogan: Practical. Reliable. Base on User. This shows the pursuit of ultimate practicality to solve users’ problems with outstanding design and fashionable appearances that also reflect reliability, high quality, and cost-effectiveness. Baseus delivers a variety of products – including Portable Chargers, Desktop Chargers, Wall Chargers, Wireless Earbuds, and Docking Stations. Chosen by 300 million users and providing 6 billion services, Baseus delivers over 100 million practical and aesthetic products each year, continuously enhancing users’ sense of fulfillment. Join the Baseus family today to see a new world of technological innovation.

FREE Music Lessons to Celebrate 11th Annual Teach Music Week – 1,200+ Locations

Eric Alper
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FREE Music Lessons to Celebrate 11th Annual Teach Music Week – 1,200+ Locations

Keep Music Alive is excited to announce the 11th Annual Teach Music Week happening Monday, March 17th through Sunday, March 23rd. This annual week-long holiday invites musicians, music schools, music stores and other music organizations to offer a free lesson or class to new students (both kids & adults). This year, 1,200+ locations in over a dozen countries will participate including the U.S., Canada, Australia, France, Italy, Japan, Mexico, New Zealand, Nigeria and United Kingdom. Locations are now available to search by zipcode/city state at www.TeachMusicWeek.org with new locations being added weekly.

Teach Music Week is celebrated annually during the 3rd week of March to coincide with national Music in Our Schools Month® which is celebrating its milestone 40th Anniversary this year. Anyone interested in learning to play an instrument is encouraged to seek out a participating location or musician friend to help get them started. Teach Music Week also invites public, private and charter schools to schedule activities that will encourage more students to sign up for music, band and chorus classes.

Vincent James, co-founder of Keep Music Alive states: “We all know that very often the biggest hurdle to doing something is just getting started. With Teach Music Week, we are hoping to inspire a new generation of musicians who will continue reaping the many benefits of playing music, long after the month of March is over.”

Keep Music Alive is honored to welcome the following music brands and organizations as partners for the 11th Annual Teach Music Week: Casio, Chord Board, Guitar Center, Les Paul Foundation, Music Nomad, Panyard and REMO. Together, they are helping to share the Teach Music Week message, inspiring more children and adults to begin their musical journey.

Keep Music Alive is also excited to partner once again with Guitar Center, the retail chain making it easier and more fun than ever to give music a try with a FREE group guitar lesson on Saturday March 15: RSVP – www.GuitarCenter.com/Lessons-Open-House.gc

Locations from additional chains participating this year include Music & Arts, Long & McQuade, Kindermusik, Gymboree Play & Music, Music Together and the legendary School of Rock. For more information or to find participating locations, please visit www.TeachMusicWeek.org or call or email (610) 874-6312, 390490@email4pr.com.

Keep Music Alive is a national 501(c)(3) non-profit on a mission to help more kids (and adults) reap the educational, therapeutic and social benefits of playing music. They are founders of two international music holidays: Teach Music Week (3rd week in March) and Kids Music Day (1st Friday in October). Each year, Keep Music Alive partners with hundreds of music school and retail locations to offer free music lessons and host special events including student music performances, instrument petting zoos, community jams, instrument donation drives and more. For more information, please visit www.KeepMusicAlive.org.

Shot Tower Capital Launches RedBrick Advisors, a Specialized Valuation Firm for the Music and Entertainment Industries

Eric Alper
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Shot Tower Capital Launches RedBrick Advisors, a Specialized Valuation Firm for the Music and Entertainment Industries

Shot Tower Capital LLC is excited to announce the launch of RedBrick Advisors LLC, a specialized firm offering independent valuation services tailored to the music and broader entertainment industries. Partnering with long-time research analyst Sachin Saggar, RedBrick Advisors brings deep industry expertise to provide high quality and trusted valuations.

RedBrick Advisors is committed to delivering clear, data-driven, and transparent valuations that help stakeholders in the music and entertainment industries make informed decisions. Our services include:

  • Financing Support – Offering expert-driven valuations for banks, private credit firms, and investors involved in loans and asset-backed securities.

  • Estate Planning & Taxes – Assisting in estate tax planning, succession strategies, and wealth transfers with rigorous asset valuations.

  • Fairness Opinions – Delivering independent fairness opinions to support business transactions and corporate governance.

  • Contract Negotiations – Providing fair and detailed valuations for contracts related to joint ventures, employment agreements, and artist/songwriter rights when negotiating advances with labels and publishers.

  • Transaction Support – Aiding with mergers, acquisitions, private equity investments, divestitures, and financial structuring.

  • Litigation Assistance – Supplying expert valuation reports and testimony for court cases, arbitration, and settlement discussions.

Led by Sachin Saggar and backed by Shot Tower Capital, RedBrick Advisors brings decades of hands-on experience in media and entertainment finance. Our team specializes in valuing:

  • Music copyright and rights to royalty income, including for recorded music, music publishing as well as artist, songwriter, and neighboring rights (NR).

  • Label and publishing operations, including A&R (Artist & Repertoire).

  • Name, Image, and Likeness (NIL) agreements.

  • Film royalties, residuals, and live productions such as plays and musicals.

  • The financial value of record, publishing, production and other contracts governing royalty payments and advances.

RedBrick Advisors takes a customized approach to valuation by integrating industry-specific data, historical market trends, and detailed financial analysis. Our goal is to provide private equity firms, banks, music companies, and institutional investors with valuation assessments that are both reliable and actionable.

Launching officially on February 18, 2025, RedBrick Advisors and Shot Tower Capital welcome potential clients and partners to explore how our services can support their financial and strategic goals.

Shot Tower Capital is a leading investment banking and advisory firm specializing in media and entertainment transactions. With extensive experience in music, film, and intellectual property-based assets, Shot Tower Capital has played a key role in some of the industry’s most significant financial transactions. The launch of RedBrick Advisors reinforces its dedication to providing innovative financial solutions for the entertainment sector.

Prince And The Revolutions’ ‘Purple Rain’ Returns Exclusively to Dolby Cinemas On March 5

Eric Alper
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Prince And The Revolutions’ ‘Purple Rain’ Returns Exclusively to Dolby Cinemas On March 5

Purple Rain, the legendary 1984 rock musical drama starring Prince in his film acting debut, will be brought back exclusively to Dolby Cinema. It will be screened at Dolby Cinema at AMC Theatres locations in the US and Dolby Cinema at ODEON locations in the UK for one night only on March 5. Fans will have the opportunity to fall in love with his royal badness all over again, while new generations can be introduced to his lasting influence in a stunning restoration that offers elevated visuals and transcendent audio. Tickets go on sale today.

“Purple Rain reimagined in Dolby Vision and Dolby Atmos for Dolby Cinema is a celebration of Prince’s genius and enduring legacy,” said Jed Harmsen, Head of Cinema and Group Entertainment at Dolby. “Devoted and new fans alike prepare to be exhilarated by an unforgettable and unparalleled performance from one of music’s greatest of all time.”

Every detail of the film – from the vibrant neon lights of First Avenue night club to The Kid’s iconic guitar – come to life through the ultra-vivid visuals of Dolby Vision. All the while, each electrifying performance, from the heartbreaking beauty of “Purple Rain” to the exhilarating guitar riffs of “When Doves Cry,” wash over the audience with pristine depth and clarity in Dolby Atmos. Combined, fans will feel as if they were transported back to 1984 to experience every beat of this captivating film like never before.

To reimagine Purple Rain for this new Dolby experience, the film was completely restored digitally from an 8K scan of the 35mm Original Camera Negative (OCN) and the digitally restored picture was color graded specifically for Dolby Vision. The film’s audio was also restored from the original Dolby Stereo tracks from over 40 years ago and, in conjunction with the 20th anniversary’s 5.1 multi-channel mix master, used to complete a faithfully remastered Dolby Atmos audio presentation.

In addition to leading the film as The Kid, Prince also composed and produced the score and original songs. Purple Rain won the Academy Award for Best Original Song Score (Prince) and the Grammy Award for Best Album of Original Score Written for a Motion Picture or Television Special (Prince and the Revolution).

Moviegoers in the US can purchase tickets to see the film at Dolby Cinema at AMC locations by visiting https://dolbylabs.co/PurpleRain.

Moviegoers in the UK can purchase tickets at Dolby Cinema at ODEON locations by visiting https://www.odeon.co.uk/experiences/dolby/.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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