MTV’s 2nd Annual New Year’s Eve Bash on December 31, 1982, was a who’s-who of ‘80s icons and unforgettable performances. From Duran Duran to Debbie Harry, Ronnie Wood to A Flock of Seagulls, it was the ultimate celebration of music, glam, and rock ‘n’ roll as MTV rang in the new year in epic style.
New Year’s Rockin’ Eve 1979: A Star-Studded Celebration With Chuck Mangione, Village People, Tanya Tucker, Rick James, Barry Manilow
New Year’s Eve, 1979. The world danced its way into a new decade with Dick Clark’s New Year’s Rockin’ Eve, showcasing Chuck Mangione, Village People, Tanya Tucker, Rick James, Barry Manilow, and Erik Estrada. The music, the vibes, the energy—it was the perfect way to say goodbye to the ’70s in style!
Chicago, The Beach Boys, and More: The Star-Studded Lineup That Rocked New Year’s Eve 1974
On December 31, 1974, Dick Clark’s New Year’s Rockin’ Eve brought the ultimate lineup to ABC’s late-night block: Chicago, The Beach Boys, The Doobie Brothers, Herbie Hancock, and Olivia Newton-John. Chicago’s “Wishing You Were Here” was still climbing the charts, and the Beach Boys joined them for an unforgettable live moment. The night also gave us The Beach Boys’ iconic “Good Vibrations” and “Darlin'”—with Chicago’s horn section adding even more magic. What a way to ring in the new year!
How to Get the Best Hits From Your Weed Vape
By Mitch Rice
Vaporizing cannabis offers a smoother and more efficient way to consume THC and CBD compared to traditional smoking methods. However, achieving the best hits from a weed vape requires an understanding of vaporizer mechanics, optimal temperature settings, inhalation techniques, and proper maintenance.
For those who prefer a disposable vaping option with convenience, Best 1500 Puff Disposable Vape provides a great alternative. While dry herb vaporizers offer enhanced control over temperature and vapor quality, disposable vapes are hassle-free and ideal for on-the-go use.
This guide provides an in-depth approach to maximizing vapor production, flavor, and potency while ensuring a premium vaping experience.
Understanding How a Weed Vape Works
A weed vape heats cannabis to a specific temperature, turning cannabinoids and terpenes into inhalable vapor without combustion. Unlike smoking, which burns plant material at high temperatures, vaporization preserves the chemical integrity of cannabis compounds, resulting in a cleaner and more controlled experience.
Types of Weed Vaporizers
- Conduction Vaporizers: Heat the material through direct contact with a heated surface. These devices offer fast heating but require precise packing and stirring to prevent uneven vaporization.
- Convection Vaporizers: Use hot air to evenly heat cannabis, providing smoother and more flavorful vapor. These devices tend to be more efficient but require longer heat-up times.
- Hybrid Vaporizers: Combine both conduction and convection heating methods to balance efficiency, vapor quality, and ease of use.
Choosing the right type of vaporizer impacts the strength, density, and consistency of vapor production.
Selecting the Best Cannabis for Vaporization
The quality and composition of cannabis play a significant role in determining vapor potency. Certain strains, moisture levels, and grind consistencies enhance the overall experience.
Key Factors for Optimal Vapor Production
- Cannabis Strain: High-THC strains, such as Gorilla Glue or Girl Scout Cookies, produce stronger psychoactive effects, while CBD-rich strains offer therapeutic benefits.
- Moisture Content: Cannabis that is too dry burns quickly and produces harsh vapor, while overly moist material may not vaporize efficiently. Ideal moisture levels range between 8-12%.
- Grinding Consistency: A medium to fine grind increases the surface area, ensuring even vaporization. Overly fine grinding can restrict airflow, leading to poor vapor production.
Optimizing Temperature Settings for Maximum Hits
Temperature settings significantly affect the extraction of cannabinoids and terpenes, impacting both potency and flavor.
Ideal Temperature Ranges for Vaporization
- Low Temperature (320–350°F / 160–177°C): Preserves terpenes, providing enhanced flavor and a mild psychoactive effect.
- Medium Temperature (350–390°F / 177–199°C): Balances flavor and potency, producing dense clouds and strong effects.
- High Temperature (390–430°F / 199–221°C): Maximizes THC extraction, generating intense hits with fewer terpene flavors.
Adjusting the temperature according to preference enhances the vaping experience by balancing vapor smoothness and cannabinoid effectiveness.
Properly Packing and Loading the Vape Chamber
How cannabis is packed into the vaporizer chamber influences airflow, heat distribution, and vapor density.
Best Practices for Packing a Vape
- Loosely Packed Material: Ensures proper airflow and even heat exposure, preventing excessive draw resistance.
- Moderate Packing Density: Creates a balance between airflow and heat retention, allowing for optimal vapor production.
- Avoid Overpacking: Compressing the material too tightly restricts airflow, reducing vapor output and causing uneven heating.
Some vaporizers, especially convection models, benefit from occasional stirring to maintain consistent heating throughout the session.
Inhalation Techniques for Stronger Vapor Production
Proper inhalation techniques optimize the amount of vapor produced and enhance cannabinoid absorption.
Effective Draw Methods
- Slow, Steady Draws: Gradually pulling vapor allows more cannabinoids to be absorbed into the lungs, producing smoother and more potent hits.
- Direct-Lung Hits: Inhaling deeply and directly into the lungs maximizes vapor intake, resulting in stronger effects.
- Mouth-to-Lung Technique: Holding vapor in the mouth before inhaling enhances flavor but may produce lighter hits.
Experimenting with inhalation methods helps refine personal vaping preferences for an optimal experience.
Maintaining a Vaporizer for Consistent Hits
Regular maintenance prevents residue buildup, which can restrict airflow, alter flavor, and reduce vapor quality.
Cleaning and Maintenance Tips
- Chamber Cleaning: Remove residue after each session using a brush or cotton swab with isopropyl alcohol.
- Mouthpiece Cleaning: Prevent airflow obstructions by soaking removable parts in warm water or alcohol solution.
- Filter and Screen Replacement: Ensure smooth airflow by replacing clogged or worn-out filters.
Neglecting maintenance can cause a decline in vapor quality, making frequent cleaning essential for sustained performance.
Troubleshooting Weak Vapor Production
Several factors can affect the strength and density of vapor. Identifying and resolving these issues enhances the vaping experience.
Common Causes and Solutions
- Low Battery Power: Ensure the vaporizer is fully charged or replace depleted batteries.
- Improper Packing: Adjust the grind consistency and chamber loading to optimize airflow.
- Clogged Airflow Path: Clean the mouthpiece, screens, and vapor path regularly.
- Temperature Misconfiguration: Experiment with different temperature settings to find the optimal range for vapor production.
Understanding these troubleshooting methods ensures a consistently powerful vaping session.
Advanced Techniques to Enhance Vapor Hits
For users seeking to maximize vapor intensity and potency, advanced methods can further enhance performance.
One popular approach among vape enthusiasts is using high-capacity devices that offer extended sessions. For instance, if you enjoy long-lasting vaping experiences, the Hayati Shisha Vape 15000 is an ideal option. It provides a smooth and flavorful experience, similar to high-quality dry herb vaporizers but with added convenience.
Conclusion
Optimizing a weed vape requires selecting high-quality cannabis, adjusting temperature settings, employing proper inhalation techniques, and maintaining the device for consistent performance. By understanding the intricacies of vaporization, users can achieve more potent and flavorful hits, ensuring a superior vaping experience.
Data and information are provided for informational purposes only, and are not intended for investment or other purposes.
Global Live Music Market to Grow by $17.99 Billion by 2029, Driven by Demand for Hybrid Events
The global live music market size is estimated to grow by USD 17.99 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 11.2% during the forecast period. Growing demand for live music experiences is driving market growth, with a trend towards rise in adoption of virtual and hybrid live music experiences. However, privacy and security concerns over online ticket booking platforms poses a challenge. Key market players include Alliance Tickets, Bassett Events Inc., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, Event.com Inc., Eventbee Inc., Eventbrite Inc., Live Nation Entertainment Inc., Lyte Inc., SeatGeek Inc., Sunrise Records Ltd., The Ticketline Network Ltd., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, TodayTix Inc., Viagogo Entertainment Inc., Vivendi SE, and Vivid Seats Inc..
Live music market is a thriving industry that caters to the worldwide demand for authentic and musical experiences. Trends in this market include live music concerts, mobile apps, and the rise of DJs. Genres such as Blues, Pop, Rock, Metal, Electronica, and more continue to attract diverse audiences. Urbanization and industrial developments have led to an increase in music events, from small clubs to arena shows and stadiums. Customer preferences drive emerging trends like interactive activities, local talent, and food vendors at music festivals. Technology adoption, including automation and production lines, enhances the live music experience. Industrial developments and macroeconomic factors impact ticket sales for B2C enterprises, with gross merchandise value and user metrics key performance indicators. Social media and online purchase platforms have changed how fans engage with artists, managers, agents, promoters, ticketing companies, contractors, record companies, music publishers, corporate brands, and sponsors. Virtual online platforms, holograms, and fan bases continue to shape the live music landscape. Representativeness, social outlook, and disposable incomes influence the success of live music events. Favorable weather conditions, outdoor music events, and passionate audiences create memorable experiences. Risk-taking promoters and production specialists ensure a successful show, managing logistics like lights, audio equipment, stages, transport, insurance, and security. Goldman Sachs predicts that the live music market will continue to grow over the next decades, providing livelihoods for musicians, tours, and festivals. The cornerstone of this industry remains the live performance, connecting like-minded individuals through their shared passion for music.
The live music industry has experienced a notable shift towards virtual and hybrid events due to the impact of technology and the COVID-19 pandemic. With large-scale in-person gatherings becoming difficult or impossible, artists and event organizers have embraced innovative solutions to deliver live music experiences to global audiences. The pandemic disrupted traditional live music landscapes, leading in the adoption of virtual and hybrid formats. These approaches enable musicians and artists to connect with fans despite the challenges posed by the current situation. The use of technology in live music events is now a necessity, allowing for more accessible and inclusive experiences for fans around the world.
Live music market is a dynamic and ever-evolving industry, encompassing various elements such as concerts, mobile apps, DJs, artists, and genres like Blues, Pop, Rock, Metal, and Electronica. Challenges in this sector include urbanization, production lines, automation, and technology adoption. Industrial developments and macroeconomic factors impact customer preferences and emerging trends, with local special circumstances and social outlook also playing a role. Live music events offer social interaction for like-minded individuals, particularly the younger generation, seeking experiences rather than material possessions. Music festivals cater to diverse genres and audiences, featuring art installations, food vendors, and interactive activities. Local talent thrives in small clubs and theatre-sized venues, while international stars perform in arenas and stadiums. Event organizers, ticket sales, and B2C enterprises drive the industry’s Gross Merchandise Value. Consumer behavior, user metrics, and online purchase trends are crucial for modeling approaches. Internet connection speed, representativeness, and social media influence the S-curve function and exponential trend smoothing of internet users and urban population. Live music market players include artists, managers, agents, promoters, ticketing companies, contractors, record companies, music publishers, corporate brands, sponsors, and fan bases. Risk-taking entrepreneurs manage fees, shows, festival dates, tours, and promotional campaigns. Production specialists provide lights, audio equipment, stages, and video screens, while transport, insurance, and security ensure smooth events.
In the dynamic live music market, businesses utilize online tools to understand customer preferences and deliver customized offerings. Cookies are tracked to gather data, enabling interaction through targeted communications. This data includes customer profiling, behavior, and data mining. However, the indiscriminate use of such information may infringe on customer privacy. Location-based services, which require geo-location data, also raise privacy concerns. As the IT industry fosters a competitive electronic marketplace, it’s crucial to ensure secure and reliable transfer and integration of critical information.
The ticketing segment is a pivotal component of the global live music market, facilitating fan access to various music events through ticket sales and distribution. It encompasses concert, festival, and other live music performance tickets. Technology advancements and evolving consumer preferences have significantly transformed the ticketing segment. Online platforms, such as Ticketmaster and StubHub, offer a convenient ticket-purchasing experience with user-friendly interfaces and secure payment gateways. Blockchain ticketing systems, like mobile ticketing, provide secure digital tickets and eliminate the need for physical tickets, enhancing the overall experience and reducing counterfeit risks. Secondary ticketing platforms, including Viagogo and SeatGeek, offer an alternative for fans to buy and sell tickets to sold-out events, despite concerns regarding scalping and inflated prices. Data analytics and personalized marketing strategies are also emerging trends, enabling ticketing companies to provide targeted recommendations and campaigns based on customer preferences and demographics. These factors are expected to boost ticketing segment growth in the live music market.
Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics
Live music concerts continue to captivate audiences worldwide, offering unique experiences for fans of various genres including Blues, Pop, Rock, Metal, Electronica, and more. Mobile apps have revolutionized the way we discover and access live music events, allowing users to stay updated on their favorite artists’ tours and festivals. DJs and musicians bring energy and innovation to live performances, keeping the genre fresh and evolving. Customer preferences and emerging trends shape the live music landscape, with local special circumstances and macroeconomic factors also playing a role. Decades-old traditions and newer virtual online platforms coexist, offering livelihood opportunities for musicians and providing opportunities for like-minded individuals to connect. Live music events offer social interaction and a sense of community, with younger generations embracing the cornerstone role of live performance in music culture. Innovations such as holograms and virtual reality further enhance the live music experience, blurring the lines between reality and imagination.
Live music concerts have seen a significant transformation in recent decades, with the integration of technology and mobile apps playing a pivotal role. From DJs spinning tracks at parties to artists performing genres ranging from Blues to Electronica, Rock to Metal, the live music scene is a diverse and thriving industry. Urbanization and industrial developments have led to the automation of production lines, enabling larger music events to take place worldwide. Customer preferences and emerging trends shape the landscape, with local special circumstances and macroeconomic factors also influencing the industry. Live music events offer unique experiences for like-minded individuals, particularly the younger generation. Social media has become a powerful tool for event organizers, driving ticket sales and increasing the reach of B2C enterprises. The Gross Merchandise Value generated from these events is substantial, with user metrics and online purchase data providing valuable insights for modeling approaches. The S-curve function and exponential trend smoothing help illustrate the exponential growth of internet users and the urban population, leading in demand for live music experiences. Representativeness, social outlook, and the livelihood of musicians are all interconnected, with tours, festivals, and virtual online platforms providing opportunities for artists to reach their fan base. Contractors, record companies, music publishers, corporate brands, and sponsors all play a role in the live music ecosystem, with promoters and agents facilitating the performance schedule and territories. Local knowledge and risk-taking are essential for successful events, with fee, show, festival date, and tour all impacting the bottom line. Production specialists ensure the delivery of lights, audio equipment, stages, and video screens, while transport, insurance, and security are crucial logistical considerations. Gigs and entertainment sectors continue to evolve, with holograms and fan bases driving innovation in the industry.
Roc Nation Partners with Musicow to Empower Fans and Artists Through Music Royalties
Roc Nation has partnered with South Korean fintech company Musicow, a Music Equity Service Provider (MESP) that enables music rights owners to buy, sell, and trade shares in music royalty revenue with public investors.
This partnership embodies a shared vision of empowering superfans to earn revenue alongside their favorite artists by introducing music royalties as an alternative asset class. In addition to enabling distribution of Musicow’s assets through Roc Nation, this collaboration will allow creators to securely fractionalize royalty revenue from their songs and sell shares, enabling fans to earn alongside them.
“The music industry is evolving into a shared ecosystem where fans and creators can earn together,” remarked Roc Nation Vice Chairman Jay Brown. “Our mission is not only to support and empower artists by providing the tools and services they need to build a better music ecosystem but also to give everyone access to the financial opportunities the music industry offers.”
Woo Rhee, CEO of Musicow US commented, “Partnering with Roc Nation is an incredible opportunity to drive innovation and redefine the future of our industry. I’m confident that together, we have the vision, expertise, and enthusiasm to create transformative progress and unlock limitless potential.”
With a projected launch in the U.S. during the first quarter of 2025. Early users can sign up now to receive $10 in their Musicow wallet and be the first to earn music royalties with their favorite artists.
Artists that are interested in partnering with Musicow, send your contact information to submissions@musicow.io and one of their representatives will contact you.
Musicow stands as the unrivaled pioneer in the realm of artist-to-fan music asset ownership on a global scale. As the foremost Music Equity Service Provider™ in South Korea, our primary objective is to extend the same exceptional experience to the world. Since its establishment in 2017, Musicow has been dedicated to constructing a superior music ecosystem, forging an extraordinary bond between fans and their beloved artists. Today, our aspirations reach far beyond mere transformation—we aim to revolutionize the music industry permanently!
Rockford Fosgate Unveils 2025 Harley-Davidson Stage III Speakers with Next-Level Performance
Rockford Fosgate, the industry leader in high-performance audio systems, is excited to introduce the 2025 lineup of Harley-Davidson powered by Rockford Fosgate Stage III speakers. Purpose-built for the 2023.5 and newer Street and Road Glide models.
New this year are the 6.5-inch fairing speakers and 6×9 saddlebag speakers, both designed with a 3-way bridge-mounted system to deliver next level performance. The 6.5-inch fairing and 6×9 saddlebag speakers offer an impressive 250 watts per speaker. Additionally, we’ve introduced notable design updates, including Hot Rod Red trim rings and matching red badging on the grilles.
To achieve class-leading sound clarity, every speaker is precisely engineered to align with rider positioning, ensuring music cuts through wind, road, and exhaust noise. Built to withstand the elements, these speakers are Element Ready, performing flawlessly in any weather conditions, including exposure to water, dust, and dirt.
Harley-Davidson will offer Stage III in complete audio kits. comprised of 6.5-inch fairing speakers, the 6×9 saddlebag speakers, the 500-watt primary amplifier and the saddlebag installation kit, all in a single box.
These all-new Stage III systems will be available through Harley-Davidson® dealerships and on-line at harley-davidson.com.
Whataburger Teams Up with Lainey Wilson for a Year of Bell-Bottom-Country-Meets-Burger Goodness
Grab your boots and loosen your belts, y’all! Whataburger is keeping its 75th Anniversary celebration rolling with some extra-spicy news! Today, Whataburger is honored to welcome Grammy Award-winning country music star Lainey Wilson as its official brand ambassador. The collaboration unites two icons known for being BOLD. Lainey’s unmistakable style and authentic charm paired with Whataburger’s unforgettable flavors and welcoming hospitality–it’s a match made in Southern heaven.
“I’ve been rolling through Whataburger drive-thrus since I was just a small-town girl in Louisiana with big dreams,” said Lainey Wilson. “From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks — Whataburger’s been part of my story every step of the way.”
In a true neighborly fashion, Whataburger and Lainey are treating fans to a taste of Lainey’s favorite post-show tradition. Swing by participating Whataburger locations on Tuesday, January 28, from 6 AM – 11 AM to score a FREE Honey Butter Chicken Biscuit. This mouthwatering deal is up for grabs exclusively for in-store and drive-thru orders only, no purchase necessary. But y’all better hurry – it’s only available while supplies last, and there’s a limit of one Honey Butter Chicken Biscuit per person.
Lainey’s partnership takes center stage during Whataburger’s diamond anniversary celebration, marking 75 years of serving up Goodness 24/7 to fans.
“Lainey Wilson embodies all that we love about our brand. She is genuine, daring and dedicated to delivering unforgettable experiences to fans,” said Debbie Stroud, president and chief executive officer at Whataburger. “Our partnership with Lainey Wilson unites two brands committed to serving up Goodness 24/7 with a side of Texas hospitality, and we can’t wait to share what we’ve got cooking throughout the year. Hang tight, there’s more to come!”
Country music trailblazer Lainey Wilson continues to take over the world, capturing the hearts of music fans, the excitement of the industry and the recognition of her peers while keeping her boots firmly planted on the ground. In just the past year, Wilson was inducted as a member into the Grand Ole Opry, co-hosted the 58th annual CMA Awards alongside Luke Bryan and Peyton Manning and headlined the Dallas Cowboys’ Thanksgiving Halftime Show as part of The Salvation Army’s 134th Red Kettle Campaign. Wilson also earned a nomination for Best Country Album at the upcoming 67th Annual Grammy Awards for her critically acclaimed new record Whirlwind, following her win in the same category last year for Bell Bottom Country.
Hailed by The Tennessean as “the best release of her career,” Whirlwind debuted at #8 on the all-genre Billboard 200 chart and #13 on the U.K. Official Albums Chart, marking Wilson’s first top 10 and top 15 entries, respectively. The album earned spots on several “Best Albums of 2024” lists, including Rolling Stone, Billboard and The Boston Globe. Produced by Jay Joyce, Whirlwind provides a daringly honest exploration of Wilson’s life and journey around the globe. The album features fan-favorite, current radio single, “4x4xU,” and reveals a diverse yet sonically cohesive collection of songs, bending genres while remaining true to her Western roots. Wilson creates narratives that capture life’s highs, lows, and in-betweens, solidifying her role as one of the greatest songwriters of her generation.
The reigning ACM Entertainer of the Year and previous CMA Entertainer of the Year is a prolific, sought-after songwriter who has scored seven No. 1 hits including “Watermelon Moonshine,” and the 2x PLATINUM Certified “Heart Like A Truck,” in addition to award-winning collaborations with Cole Swindell (“Never Say Never”), Jelly Roll (“Save Me”) and HARDY (“wait in the truck”). Wilson has become a triple threat within entertainment as a singer, songwriter and actor. She made her acting debut in season 5 of Paramount’s hit series Yellowstone and recently returned for its final episode of the series. She wrote and recorded “Out of Oklahoma,” an original song for Universal’s blockbuster Twisters, which has since earned a spot on the Oscars’ shortlist for Best Original Song. Beyond her artistry, Wilson’s on-stage performances triumph from sold-out tours across America, Australia and Europe to highly coveted music festivals such as Stagecoach, Lollapalooza and Watershed.
Global Events Industry to Surge by $1.07 Trillion by 2029, Driven by Corporate Events and Education Trends
The global events industry market size is estimated to grow by USD 1.07 trillion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 13.5% during the forecast period. Rise in number of corporate events is driving market growth, with a trend towards growing popularity of events in education. However, emerging threat from open-source virtual events solutions poses a challenge. Key market players include Access Destination Services, Anschutz Entertainment Group Inc., ATPI Ltd., BCD Travel Services BV, CL EVENTS AND WEDDINGS, Clarion Events Ltd., CS Ellis, Cvent Holding Corp., DRP Holdings Ltd., Entertaining Asia Ltd., Event Rhythm, Group Seven Events Ltd., Liberty Media Corp., Questex Media Group LLC, Regpack Inc., RELX Plc, Riviera Events, Theism Events, and The Freeman Co..
The Events Industry encompasses a wide range of public gatherings, serving various business objectives and celebrating achievements. This sector includes conferences, exhibitions, corporate events, seminars, promotions, fundraising initiatives, sports events, festivals, trade shows, and more. Corporate organizations, public entities, and non-governmental organizations (NGOs) cater to diverse audiences, addressing societal needs. Business events offer a hands-on learning environment, with discussions, interactions, and knowledge exchange. Entertainment is a significant component, including music concerts, sports, and art performances. Sponsorships, virtual events, and hybrid events are growing trends, with B2B and B2C large enterprises, software organizations, and platform organizations driving the market. Event management companies employ real-time communication tools, ensuring cost-effective, easily accessible digital evolution. Venue costs, on-site fees, event rentals, entertainment expenses, and production costs contribute to the financial burden. Effective communication, registration, ticketing processes, and attendee experiences are crucial for customer satisfaction. International collaborations segment the Events Industry, with corporate events & seminars, music & art performances, and sporting competitions catering to various purposes. Event sponsorships, time, and place play essential roles in business profitability and positive impressions. Overall operational outlay includes intricacies like ticketing sales, entertainment industry collaborations, and customer engagement for brand loyalty and prospective customers.
Virtual events in the education sector are gaining popularity as an effective and cost-efficient method for imparting knowledge. Traditional institutions are adopting this trend by offering virtual classrooms for students. These sessions provide flexibility in terms of time and location. Students can access quality education from qualified instructors, regardless of geographical boundaries. Virtual events also incorporate game dynamics to boost interest and enhance attention span, while improving time management skills. Conferencing features enable interactive sessions between students and faculty members, and social media integration broadens networking opportunities.
The Events Industry encompasses public gatherings for various purposes, including business objectives, celebration of achievements, entertainment, and support for community causes. This industry includes conferences, exhibitions, corporate events, seminars, promotions, and fundraising initiatives. It caters to diverse audiences, addressing societal needs through music concerts, sports events, festivals, trade shows, and conventions. Corporate organizations, public entities, and non-governmental organizations (NGOs) are significant players in this industry. Business events offer a hands-on learning environment, with participants engaging in discussions and interactions. Entertainment industry events, such as music concerts and festivals, attract international music professionals, performing artists, speakers, entrepreneurs, producers, and emerging technologies. Event management companies play a crucial role in organizing these events, ensuring smooth operations and managing significant expenditures. Communication is key, with transactions handled through online booking, phone calls, and emails. Virtual events and hybrid events are gaining popularity due to digital evolution and the ease of access through smartphones, desktop apps, and mobile apps. Event logistics, registration, ticketing processes, and attendee experiences are essential components, aiming for customer satisfaction and positive impressions. Sponsorship opportunities exist for B2B and B2C events, with large enterprises, sports organizations, and telecasting/broadcasting rights holders often involved. Event organization intricacies can be financially burdensome, but effective communication and cost-effective solutions contribute to business profitability.
Open-source virtual events present a significant competition for commercial enterprise virtual solutions in the market. These software can be downloaded and utilized on various platforms, making them an attractive option for micro, small-scale enterprises, and individual users due to their cost-effectiveness. The high purchasing and licensing costs associated with proprietary virtual events are a barrier for many. Open-source alternatives, such as OpenSim, VirtualBox, and Xen Project, offer basic features comparable to commercial events and are freely accessible online. This availability poses a challenge for vendors in the global events industry market who offer proprietary virtual events.
The corporate events and seminars segment of the events industry market is experiencing notable growth due to the digitalization of core processes, customer focus, and an increase in the number of corporate events such as product launches, conferences, seminars, company outings, dinners, and team-building activities. Key end-users include private organizations, businesses, corporations, trading associations, educational institutions, and political parties. These events help control event logistics and improve operational efficiency, resulting in cost savings of nearly 30%. The market’s growth is driven by global transactions from professional development conferences, strategic planning meetings, and annual shareholder meetings. Despite this growth, the market share for corporate events and seminars is decreasing due to the expansion of other industries like corporations, music, and concerts. These factors are expected to fuel the expansion of the global events industry market in the forecast period.
The Events Industry encompasses a vast array of public gatherings, each serving unique business objectives and purposes. From celebrations of achievements and milestones to conferences, exhibitions, seminars, promotions, and fundraising initiatives, events cater to various needs. Entertainment, in the form of music and art performances, adds to the appeal, while sports and festivals engage the populace. Trade exhibits provide opportunities for transactions, and the time and place of an event are crucial in ensuring its success. The purpose of an event can range from business profitability to supporting community causes. Online booking and phone calls facilitate easy registration, making events more accessible to all.
The Events Industry encompasses a vast array of public gatherings, catering to diverse audiences and societal needs. These events serve various business objectives, from celebration of achievements and entertainment, to support for community causes, conferences, exhibitions, corporate events, seminars, promotions, and fundraising initiatives. The industry includes sports events, festivals, trade shows, and various types of business-to-business (B2B) and business-to-consumer (B2C) events. Events can be organized by corporate organizations, public entities, non-governmental organizations (NGOs), and more. They provide a hands-on learning environment for participants, offering discussions, interactions, and knowledge exchange. Entertainment plays a significant role, with music concerts, sports, and art performances, as well as virtual reality encounters and live music experiences. Sponsorship, both for events and organizations, is a crucial aspect, with telecasting/broadcasting rights, sports sponsorship, and hybrid events. Event management companies play a key role, utilizing the latest technologies, social media presence, on-site food options, and real-time communication tools to ensure cost-effective, easily accessible, and digitally evolved events. The industry is segmented into various types, including corporate events & seminars, conferences & exhibition, promotion & fundraising, music & art performances, and sporting competitions. Each event aims to create a positive impression, engage customers, build brand loyalty, and ensure customer satisfaction. Event logistics, registration, ticketing processes, and attendee experiences are all crucial components of a successful event.
The 2025 NAMM Show’s ‘Industry Insights’ Takes Center Stage at World’s Largest Global Gathering of the Music Industry
NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, presented at The 2025 NAMM Show its premier “Industry Insights” address from NAMM President and CEO John Mlynczak to thousands of attendees. The NAMM Show is the largest global gathering of the music industry, happening at the Anaheim Convention Center in Anaheim, California, now through Saturday, January 25.
At this keynote NAMM Show event, Mlynczak announced a new slate of resources and initiatives that will strengthen the organization’s global membership and set the stage for a successful 2025 for the global music industry.
Announcements at this morning’s “Industry Insights” address Included:
Looking Back on NAMM-Commissioned AI Innovation Study
Throughout 2024, NAMM focused on providing Industry Insights reports as a value member service to help support NAMM members. Thanks to a new relationship with Forrester®, a leading global research firm, NAMM commissioned a study to provide members with deep insights into customer experience in the age of AI.
New Annual Impact Report
NAMM has announced the formal launch of its Impact Report. This report provides a comprehensive overview of all the ways NAMM has fulfilled its mission in 2024 — and a look ahead to opportunities in 2025. The Impact Report can be downloaded here.
NAMM NeXT is Returning to Nashville
Coming off the success of last year’s inaugural event, NAMM NeXT will return to Nashville from June 30–July 1. This immersive leadership summit gives business and industry leaders deep insight into growth and leadership in a one-of-a-kind curated program. Registration is now officially open and has limited capacity: https://next.namm.org/
The NAMM D.C. Fly-in
For its 19th year, NAMM is proud to lead a delegation of NAMM members back to Washington D.C., from May 5–8, 2025, to advocate for music education and full funding of the federal programs that support music education.
“The NAMM D.C. Fly-in is not only an opportunity to advocate at the federal level; it will also provide training for all delegates in attendance, so they can be leaders at the state level all year round,” Mlynczak said.
Members can find more information and sign up now at www.namm.org/issues-and-advocacy/fly-in. Additional highlights at the “Industry Insights” address included:
NAMM’s Three Policy Priorities
NAMM serves its members by continuously tracking, engaging and educating on matters of public policy. The three priorities include Music Education Advocacy, Workforce Development, and Business Compliance. More information can be found at namm.org/policy
The NAMM Foundation’s Global Grantmaking Program
The NAMM Foundation has increased its efforts to create more music makers. The foundation has invested $750,000 in the global grantmaking program, a 50-percent increase from the past five years, to support programs that create more music makers across all industry segments. This includes an expanded version of the Consider a Career in Music Initiative to ensure the next generation of talent sees the music industry as a vast and exciting career opportunity. The NAMM Show has also increased scholarship efforts by more than 50 percent to bring 152 collegiate students to Anaheim this year.
NAMM Foundation’s Newest Executive Director
In 2024, the NAMM Foundation welcomed new Executive Director Julia Rubio. Under Rubio’s leadership since taking the role in July, The NAMM Foundation has expanded programming and donations, with more than $315,000 in contributions to The NAMM Foundation from companies and individuals in the music industry in 2024.
Special Recognition
The NAMM Foundation made its first disbursement from its LA Wildfires Relief Fund during today’s event, bestowing $10,000 to Lana Negrete and Outreach Through the Arts. Lana, who is also Mayor of Santa Monica, has served on the NAMM Board of Directors and is owner of Santa Monica Music Center. Mayor Negrete has been on the forefront of the neighboring Palisades fire and will utilize this donation to support music students with continued lessons, instruments replacements and the ability for her community to support music programs lost to the Palisades fire.
“I have witnessed the heartbreaking devastation caused by the Palisades fire firsthand as well as the challenges our community faces on multiple levels,” said Lana Negrete, NAMM Board Member, Mayor of Santa Monica and owner of Santa Monica Music Center. “With the support today from The NAMM Foundation, we can begin to provide relief to musicians, students and programs from neighboring communities. This is truly overwhelming, and I am so proud to be an integral part of the NAMM organization.”
Industry Leaders United
The powerhouse lineup of onstage guests included Christine Schyvinck, CEO of Shure; Beth Heidt, CMO of Gibson; Gabe Dalporto, CEO of Guitar Center; Eric Matzat, executive director of the Alliance of Independent Music Merchants; and Dinah Gretsch, executive vice president and CFO of the Savannah, Ga.-based Gretsch Company. At this event, Dinah Gretch was awarded NAMM’s highest honor, the Music For Life Award.
The “Industry Insights” address follows yesterday’s packed NAMM Global Media Day, where iconic brands spanning music, sound and entertainment technology categories announced breaking news to an exclusive media-only audience.
Upcoming highlights for the show include halls showcasing 1,850 exhibitors representing 4,400 brands and more than 250 educational sessions for NAMM member communities, including: retail, brands, professional audio, music technology, live event production and music education, as well as artists nonprofit and community leaders, content creators, college music business students and more.
Also returning are the much-loved industry award events and concerts, including the Parnelli Awards, TEC Awards, She Rocks Awards, live music on the Yamaha Grand Plaza Stage featuring Jon Batiste and CeCe Winans, as well as other event gatherings and networking opportunities.
Qualified members of the media, as well as individuals in the fields of pro audio, lighting, repair, luthiers and music education, may still register on site.
Learn more at namm.org.
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $19.5 billion music products industry and promote the pleasures and benefits of making music. NAMM is comprised of over 10,000 global member companies and individual professionals representing a global workforce of over 475,000 employees. In addition to The NAMM Show and NAMM’s member services, The NAMM Foundation advances active participation in music-making across the lifespan of learning. For more information about NAMM, please visit www.namm.org.