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Country Music Chart-Topper Jake Owen to Perform NASCAR All-Star Race Weekend Concert Presented by Raymer Oil

Eric Alper
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Country Music Chart-Topper Jake Owen to Perform NASCAR All-Star Race Weekend Concert Presented by Raymer Oil

NASCAR All-Star Race Weekend will feature a “Barefoot Blue Jean Night” on Saturday, May 17, when Jake Owen takes the stage for an infield concert presented by Raymer Oil at historic North Wilkesboro Speedway.

Named a “country-grounded odyssey” (Billboard Magazine), Owen has become a country music mainstay with his career a boasting collection of gold and platinum records, 10 No. 1 singles and more than 2.5 billion U.S. on-demand streams. The chart-topping superstar and ACM (Academy of Country Music) award winner is signatured by his laid-back style and hit recordings such as “Barefoot Blue Jean Night,” “Beachin’,” “Anywhere With You,” “Alone With You” and “The One That Got Away.”

“I am excited to be part of the NASCAR All-Star Race Weekend at the historic North Wilkesboro Speedway,” Owen said. “Some of my favorite shows have been when we get to hang out with race fans; we’re gonna bring our party to the North Carolina foothills in May!”

The Raymer Oil-presented concert is free for all Saturday and Sunday ticket-holders and promises to keep the energy rocking after an afternoon of NASCAR CRAFTSMAN Truck Series and Cup Series racing at one of the sport’s most iconic venues. The infield concert will follow the conclusion of the All-Star Heat Races which set the lineups for Sunday’s main events. Fans will enjoy Owen’s signature sound under the lights and be able to move from the grandstands to the infield to catch the show.

THE SCHEDULE:

Saturday, May 17: The NASCAR CRAFTSMAN Truck Series kicks off the action with Truck Series qualifying prior to 250 laps of tailgate-tangling excitement. Next, the intensity ramps up with two thrilling NASCAR All-Star heat races, setting the lineup for Sunday’s main event. To close out the night, Jake Owen takes the stage for a spectacular 90-minute concert presented by Raymer Oil.

Sunday, May 18: NASCAR All-Star Race day kicks off with the ground-pounding NASCAR Whelen Modified Tour, before the All-Star Open locks the final challengers into the biggest all-star event in sports – the NASCAR All-Star Race, where one driver will drive away with a $1 million dollar prize.

Race formats and a complete weekend schedule will be released at a later date.

TICKETS:

Owen’s post-race concert presented by Raymer Oil is free for all NASCAR All-Star Race Weekend Saturday or Sunday ticket-holders. To purchase All-Star Race Weekend tickets, fans can shop online at www.NorthWilkesboroSpeedway.com.

Jon Batiste’s Love Riot Festival Brings Music, Community, and Service to New Orleans’ 9th Ward During Big Game Weekend

Eric Alper
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He Gets Us Presents Jon Batiste’s Love Riot Festival is coming to the Desire Area of New Orleans’ 9th Ward on Saturday, Feb. 8. A festival experience of music, love, hope, and action. The big game weekend event that also celebrates giving back features a concert from Batiste — the Kenner, Louisiana, native and 2025 Super Bowl LIX National Anthem performer. Batiste will also be joined by local artists and surprise guests to be announced closer to the festival day.

New Orleans community members can reserve tickets at no cost beginning Tuesday, Feb. 4 at 2 p.m. CST by visiting loveriotfestival.com or jonbatiste.com.

“I am grateful to lead my first festival and couldn’t be happier to collaborate with He Gets Us. Being of service by bringing love, light and healing through music is something I am called to do. At its core that is what the Love Riot Festival is all about. Radical love, celebration and cultural expression through music making and community service. Get ready to dance in the streets and sing to the heavens!”

New Orleans artist Brandan “BMIKE” Odums — a high school classmate of Batiste’s — created the festival artwork and collaborated with He Gets Us, Batiste, and Sing for Hope to lead 10 New Orleans-based visual artists in the design of hand-painted pianos placed in the 9th Ward to invite the community to the festival and celebrate a vibrant expression of the city’s culture. The pianos will find permanent homes in local schools and community centers after the festival.

As the event wraps, Batiste will lead one of his signature Love Riots through the festival grounds, accompanied by the 9th Ward’s own Nine Times Social Aid & Pleasure Club.

The He Gets Us project — which was acquired by the nonprofit startup Come Near in 2024 — will have a commercial in this year’s big game titled “What is Greatness?”, inviting the audience to explore what Jesus showed and said greatness is and the contrast to how culture defines greatness today. This is the third year He Gets Us has a presence in the big game to raise the public conversation about Jesus.

“In a society struggling with division, loneliness, and a crisis of meaning, Jesus’ life and teachings offer a countercultural path toward healing,” said Ken Calwell, CEO at Come Near. “We’ve been challenged and inspired by how Jesus said greatness is defined not by our achievements, wealth, or power, but by how we love and serve others, and we wanted to invite people to experience that alongside Jon Batiste in New Orleans.”

HE GETS US PRESENTS JON BATISTE’S LOVE RIOT FESTIVAL

All ticketed festival attendees can access festival food free of charge thanks to the service and support of community partners. Groups and organizations partnered in the Saturday, Feb. 8, festival include:

  • Eternal Seeds
  • George Washington Carver High School
  • Giving Hope Foundation
  • Nine Times Social Aid & Pleasure Club
  • Sing for Hope
  • Sprout
  • Thrive New Orleans

“Jon Batiste could play any stage or party in New Orleans, and for the big game, he and He Gets Us chose to bring an act of love to the 9th Ward. That validates the work being done by so many to cross divides, recognize the worth in others, and change perceptions about the 9th,” said Troy Duhon, co-founder and president of Giving Hope Foundation.

He Gets Us Presents Jon Batiste’s Love Riot Festival will be hosted on the grounds of George Washington Carver High School and near the site of a future home sports field planned to serve 9th Ward high schools and middle schools.

“One of the most beautiful things you can show a community is progress. The 9th Ward is a place that so many of us are proud to have grown up and feel called to come back to serve and work to make great for each generation after us,” said Dwana Caliste, athletic director and teacher at George Washington Carver High School and youth director at Thrive 9th Ward. “True greatness is lifting other people up.”

RiverBeat Reveals Daily Lineup: Missy Elliott, The Killers, Anderson .Paak & The Free Nationals Headline Mid-South’s Biggest Festival

Eric Alper
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RiverBeat Reveals Daily Lineup: Missy Elliott, The Killers, Anderson .Paak & The Free Nationals Headline Mid-South’s Biggest Festival

Mempho Presents’ RiverBeat, the largest music festival in the mid-South, has announced the daily lineup for May 2-4 with headliner Missy Elliott performing Friday, The Killers on Saturday, and Anderson .Paak & The Free Nationals closing the event Sunday night. Other artists by day are listed below. Music fans now also have the option to purchase single-day tickets. For a limited time, general admission costs $69 per day and VIP is $295 per day.

“Not everyone can commit to a full weekend so we’ve carefully curated each day to deliver an unforgettable experience.  Whether you’re joining us for one incredible day or the full weekend journey, this year’s lineup represents everything we love about music,  from our headliners to Memphis music and beyond – it’s bold, diverse, and packed with unmissable moments. We’ve poured our hearts into creating something special for every music lover out there,” said Jeff Bransford, Producer, Mempho Presents.

Insert Final AdMat

Friday
Missy Elliott
Ludacris
Busta Rhymes
Steve Aoki
Mike.
Tokimonsta
Baynk
Iron Mic Coalition

Royal Studios Blues Jam featuring Bobby Rush, Duwayne Burnside, Garry Burnside, Kent Burnside, Kinney Kimbrough

Memphis Rap OGz featuring La Chat, Crunchy Black, Al Kapone, Skinny Pimp, DJ Zirk, Gangsta Pat, DJ Spanish Fly and special guest host 8Ball

Lina Beach
Black Cream
School of Rock
DJ Livin
DJ Superman

Saturday
The Killers
Cage The Elephant
Public Enemy
Flo Milli
Stephen Wilson Jr.
Yacht Rock Revue
Jonas Blue
MonoNeon
Two Feet
The Wailers
MC4D
The Hypos
FreeWorld
The Neckbones
The Sensational Barnes Brothers
Future Joy
Joybomb
Deaf Revival
DJ Alpha Whiskey
DJ Gee Honey

Sunday
Anderson .Paak & The Free Nationals
Benson Boone
Khruangbin
Galantis
DJ Jazzy Jeff
Gayle
Seun Kuti & Egypt 80
LA LOM
Neal Francis
Jonah Kagen
Lowdown Brass Band
Blusher
The Wilkins Sisters
Jubilee Hummingbirds
Elizabeth King
Salo Pallini
Jombi
DJ Nico
South Memphis Jeff
DJ Lola

“Mempho Presents has truly raised the bar with this year’s incredible RiverBeat lineup. What I’ve been crafting with the Royal Studios Blues Jam is something special – a real celebration of Memphis’s soul and spirit. Last year, the energy from the crowds was electric, unlike anything I’ve seen in my decades in the business. Looking ahead, I can’t wait for music lovers – Memphians and those making the trek across the country or neighboring states –  to experience what’s becoming the most dynamic new festival in America. This is Memphis at its finest – raw, real, and revolutionary,” said Boo Mitchell, GRAMMY-winning producer, Memphis music legend, and RiverBeat artist.

Three-day general admission tickets are currently available for $199 and VIP tickets are $849 for the weekend. Future announcements include the daily schedule, details about food vendors, sponsors, and more.

HISONG AirStudio One Named As CES Innovation Awards 2025 Honoree

Eric Alper
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HISONG AirStudio One Named As CES Innovation Awards 2025 Honoree

The Consumer Technology Association (CTA) has officially named HISONG AirStudio One a CES Innovation Awards 2025 Honoree. This recognition celebrates the product’s exceptional design and technological innovation. The CES Innovation Awards program received a record-breaking 3,400 submissions this year. The announcement comes just ahead of CES 2025, the world’s leading technology showcase, scheduled for January 7–10 in Las Vegas, NV.

Sing with Studio-Quality Sound Anywhere – A creator effortlessly capturing high-fidelity vocals using HISONG AirStudio One, showcasing its portability and professional-grade performance.
Sing with Studio-Quality Sound Anywhere – A creator effortlessly capturing high-fidelity vocals using HISONG AirStudio One, showcasing its portability and professional-grade performance.
Seamless Recording and Editing with HISONG AirStudio One – A music producer refining their recording with built-in DSP and the HISONG LINK app, demonstrating precise audio control.
Seamless Recording and Editing with HISONG AirStudio One – A music producer refining their recording with built-in DSP and the HISONG LINK app, demonstrating precise audio control.
Go Live with HISONG AirStudio One – A content creator streaming live with flawless sound quality, leveraging the device’s real-time monitoring and wireless connectivity.
Go Live with HISONG AirStudio One – A content creator streaming live with flawless sound quality, leveraging the device’s real-time monitoring and wireless connectivity.
Capturing Every Note in a Band Performance – HISONG AirStudio One in action, recording a live band session with professional clarity, making on-the-go music production effortless.
Capturing Every Note in a Band Performance – HISONG AirStudio One in action, recording a live band session with professional clarity, making on-the-go music production effortless.
Seamless Control with the HISONG AirStudio One App – A look at the HiSong Link app, enabling users to seamlessly control, customize, and fine-tune their HISONG AirStudio One settings via smartphone.
Seamless Control with the HISONG AirStudio One App – A look at the HiSong Link app, enabling users to seamlessly control, customize, and fine-tune their HISONG AirStudio One settings via smartphone.

HISONG AirStudio One: The Ultimate Portable Audio Solution – A sleek, all-in-one device combining a professional microphone, IEMs, audio interface, and mixer for seamless sound creation.Sing with Studio-Quality Sound Anywhere – A creator effortlessly capturing high-fidelity vocals using HISONG AirStudio One, showcasing its portability and professional-grade performance.Seamless Recording and Editing with HISONG AirStudio One – A music producer refining their recording with built-in DSP and the HISONG LINK app, demonstrating precise audio control.Go Live with HISONG AirStudio One – A content creator streaming live with flawless sound quality, leveraging the device’s real-time monitoring and wireless connectivity.Capturing Every Note in a Band Performance – HISONG AirStudio One in action, recording a live band session with professional clarity, making on-the-go music production effortless.Seamless Control with the HISONG AirStudio One App – A look at the HiSong Link app, enabling users to seamlessly control, customize, and fine-tune their HISONG AirStudio One settings via smartphone.

Owned and produced by the Consumer Technology Association (CTA)®, the CES Innovation Awards celebrate outstanding design and engineering across 33 technology categories. Products receiving the highest ratings are awarded the prestigious “Best of Innovation” distinction. A panel of industry experts, including media professionals, designers, and engineers, evaluated submissions for their innovation, engineering quality, functionality, aesthetics, and design excellence.

Transforming Audio Creation:
The HISONG AirStudio One

The HISONG AirStudio One is a revolutionary 4-in-1 wireless audio workstation designed to simplify and elevate the audio creation experience. It integrates a professional microphone, IEMs (In-Ear Monitors), audio interface, and audio mixer into a portable, all-in-one device tailored for creators seeking flexibility and superior sound quality.

Say Goodbye to Bulky Equipment
The AirStudio One removes the hassle of complex setups and tangled cables. With its lightweight, fully wireless design, creators can capture inspiration anytime, anywhere. Its compact yet powerful build ensures studio-quality audio in various scenarios, whether you’re recording in a home studio, a bustling cafe, or streaming outdoors.

Advanced Features for Professional Sound Quality

The HISONG AirStudio One offers a range of advanced features aimed at professional-grade audio production:

  • Multi-Pattern Microphone: Effortlessly switch between cardioid, supercardioid, and other directional patterns using HISONG’s proprietary algorithms.
  • Built-in Audio Mixer: Integrated with a DSP (Digital Signal Processor) for precise sound control and complex floating-point calculations.
  • LE Audio Technology: State-of-the-art wireless earphones provide crystal-clear, real-time audio monitoring without wires.
  • HISONG LINK App: Empowers creators with professional-grade vocal fine-tuning tools, including a customizable EQ for optimal audio balance.

Designed for All Creators

The AirStudio One is crafted for diverse creative applications, including music production, live streaming, podcasting, and daily listening. It’s more than just a device; it’s a reliable creative companion—compact, powerful, and always ready to perform.

What truly distinguishes the HISONG AirStudio One is how seamlessly it merges cutting-edge technology with a user-centric design. Features like real-time sound monitoring, noise reduction, and a versatile connectivity suite make it the perfect choice for creators seeking effortless performance and reliability.

Looking Ahead

HISONG continues its mission of empowering creators through groundbreaking audio solutions. By combining technological advancements with intuitive design, HISONG is redefining the possibilities of high-quality audio production. To learn more about HISONG’s vision and explore the AirStudio One, visit www.hisong.io.

South By Southwest Launches SXSW Books Imprint in Partnership with Advantage Media

Eric Alper
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South By Southwest Launches SXSW Books Imprint in Partnership with Advantage Media

South by Southwest, a leading global event for creatives in tech, film, television, and music, is expanding into book publishing with the launch of SXSW Books, a new imprint in partnership with publishing powerhouse Advantage – The Authority Company. This collaboration aims to redefine how ideamakers connect with their audiences and amplify their ideas across diverse fields.

The partnership stems from a shared belief that experts and innovators who share their stories and ideas can make a significant impact in their field as changemakers.

“At SXSW, our purpose is to help creative people achieve their goals,” said Hugh Forrest, President of SXSW. “Working with Advantage gives us the opportunity to shine a spotlight on authors who are trailblazers in their fields. A content partnership of this kind is a first for us and it’s a significant and exciting way for us to expand our presence throughout the year.”

SXSW joins Advantage’s prestigious roster of publishing imprints, which includes Forbes Books, Entrepreneur Books, and Advantage Books. Advantage, the leading provider of authority-building publishing services, has supported over 2,500 global business leaders in amplifying their brands and thought leadership.

“We warmly welcome South by Southwest as a valuable partner in our mission to help entrepreneurs, innovators, and changemakers bring their stories, passion, and knowledge to the world,” said Adam Witty, CEO of Advantage. “South by Southwest’s strong brand, established in-person event platforms and audiences are huge benefits for authors. Book publishing paired with top-tier platforms enable leaders to bring their story to the forefront of the field – to be sought out and create change. South by Southwest’s great track record in creativity and vision expands our collective reach.”

The deal was facilitated by Penske Media Corporation (PMC) Brand Group, the in-house team specializing in brokering innovative licensing programs, partnerships, and consumer products for PMC’s portfolio of distinguished brands. PMC, a leader in the global media landscape, is the majority shareholder of SXSW.

“We have always envisioned the SXSW and Advantage partnership to be a winning combination for authors and experts to cultivate new status within their fields through the prestigious ecosystem of the SXSW brand and annual events,” said Thomas Ferguson, Vice President, Licensing, Partnerships & Consumer Products at Penske Media Corporation (PMC).

With the support of Advantage’s experienced team, SXSW Books authors will receive comprehensive assistance in writing, editing, design, distribution, promotion, and media strategy. This collaboration ensures that authors can quickly bring their messages to a wider audience and drive meaningful change.

Beltone Debuts Latest Hearing Innovations with Beltone Envision Hearing Aids -The World’s Best Technology for Hearing in Noise & New Auracast Assistant

Eric Alper
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Beltone Debuts Latest Hearing Innovations with Beltone Envision Hearing Aids -The World’s Best Technology for Hearing in Noise & New Auracast Assistant

Beltone, one of America’s top-rated hearing care providers, proudly introduces its latest innovation: Beltone Envision™ hearing aids. Featuring the world’s best technology for hearing in noise, Beltone Envision sets a new standard in noise management and voice clarity. These hearing aids keep users connected to their surroundings while bringing important sounds, like a friend’s voice during a conversation at a busy restaurant, into clear focus.

More than half of American hearing aid wearers wish they had gotten their hearing aids sooner, with 53% citing an improved social life, and 40% citing improved mental and emotional health. Representing Beltone’s most advanced hearing technology to date, Beltone Envision hearing aids empower users to connect with family, collaborate with colleagues, and fully engage with their surroundings. These devices intelligently detect the environment, noise levels, and speech cues, automatically adjusting settings for an optimal listening experience.

Everyday noises such as air conditioning, traffic, kitchen sounds, and wind noise can be particularly distracting for those with hearing impairments. The artificial intelligence inside Beltone Envision is trained to recognize and suppress thousands of unwanted noises while highlighting the sounds and voices users want to hear, ensuring a clearer and more focused listening experience.

Available in the world’s smallest AI microRIE and new streamlined RIE (receiver-in-ear) styles, Beltone Envision offers a discreet, modern, and comfortable solution to hearing loss, along with the clearest Bluetooth Low Energy (LE) Audio experience ever. Compatible with Auracast™ broadcast audio, the next generation of assistive listening technology, Beltone Envision helps users stay connected to news and entertainment directly through their hearing aids. Additionally, Beltone is introducing a groundbreaking feature to the highly-rated Beltone HearMax app: the Auracast Assistant. This first-of-its-kind feature simplifies the listening experience in public spaces, enabling users to connect to Auracast broadcasts with just a tap.

Beltone is also launching a new essential range of hearing aids with Beltone Commence. Suitable for individuals with mild to profound hearing loss, Beltone Commence combines innovative technology, updated designs, and future-proof connectivity, including Bluetooth LE Audio and Auracast broadcast audio, offering a powerful hearing solution for all to experience.

“Our goal is to enhance the lives of individuals with hearing loss at any stage of their hearing care journey. Whether you are a new or current hearing aid user, Beltone meets you where you are. With the introduction of our latest innovations, Beltone Envision and Beltone Commence, we are excited to continue offering the most advanced hearing aids that cater to all lifestyles, budgets, and types of hearing loss, ensuring everyone has access to quality hearing care and technology.” – David Molella, President of Beltone North America.

Key Features of Beltone Envision:

  • Advanced Noise Management & Voice Clarity: Beltone Envision uses cutting-edge AI to prioritize sounds based on where the user is looking, not just how loud they are. This offers a more intuitive listening experience, seamlessly aligning with the user’s perception of their environment. It’s about intelligently enhancing the sounds that matter most, not just amplifying them.
  • New & Comfortable Designs: The microRIE style offers a discreet fit with its gently curved shape, while the updated RIE styles are smaller and ergonomically designed for all-day comfort. Available in a variety of colors, including a sleek new Navy Blue and bold Red, these designs cater to personal style preferences.
  • Effortless Streaming: Users can easily stream TV audio, music, and more directly to their Beltone Envision hearing aids for crystal-clear sound. Additionally, they can take important phone or video calls hands-free while on the go, simply by tapping their ear or device7.

Plus, Beltone Envision and Beltone Commence hearing aids are built to last with an all-over coating that makes them weatherproof and sweatproof, allowing users to enjoy their day regardless of the weather. Available in both rechargeable and replaceable battery styles, the rechargeable option provides all-day power on a single charge making these hearing aids perfect for on-the-go lifestyles.

The new Beltone Envision and Beltone Commence hearing aids will be available at Beltone locations nationwide starting on February 20, 2025. For more information, please visit www.beltone.com.

 

Dove Brings Springsteen’s ‘Born to Run’ to The Super Bowl In New Ad ft. H.E.R.

Eric Alper
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Dove Brings Springsteen’s ‘Born to Run’ to The Super Bowl In New Ad ft. H.E.R.

Beauty brand Dove is back at the Big Game with a new ad to raise awareness of the impact negative body talk can have on girls in sports. Inspired by the findings that nearly half of girls who drop out of sports are criticized for their body type, Dove’s 30-second spot will air during the fourth quarter, with an important message about boosting body confidence in young athletes.

Created in partnership with Ogilvy UK, the ad underscores Dove’s ongoing commitment to keeping girls in sports through the Body Confident Sport program – a first-of-its-kind and scientifically-proven set of coaching tools to build body confidence in 11-17-year-old girls and encourage them to stay in sports.

“As a global leader in self-esteem education, Dove is dedicated to helping girls feel confident in sports and beyond,” said Marcela Melero, Chief Growth Officer, Dove Personal Care North America. “But this focus on appearance over ability is shattering girls’ confidence and preventing them from thriving in the sports they love. That’s why Dove is proud to return to the Big Game to inspire coaches and communities with our Body Confident Sport program. Together, we can help keep her confident – both on and off the field.”

The spot is anchored by a re-recording of Bruce Springsteen’s iconic 1975 track “Born to Run,” 50 years after its original release, with an instrumental accompaniment by GRAMMY and OSCAR award-winning singer, songwriter and producer H.E.R. The recording is intended to serve as an anthem for the next generation of young girls in sports and amplify the commitment to #KeepHerConfident.

“It’s been an honor to do a version of this iconic song, 50 years after its release.,” said H.E.R., GRAMMY and OSCAR award-winning singer, songwriter and producer. “Partnering with Dove on this project means the world to me because I feel like part of my purpose is to empower young girls to go against the grain and hold onto their confidence. I hope this movement inspires young girls to continue to love what they see in the mirror, stay in sports, and believe in themselves and realize they are truly unstoppable.”

Dove has also assembled the Body Confident Collective: an all-star squad of influential female voices in sports to support the Body Confident Sport program, and inspire young athletes to feel more confident while playing the sports they love. New and long-time partners include:

  • Billie Jean King, sports icon and equality champion
  • Sabrina Ionescu, New York Liberty guard
  • Venus Williams, tennis champion, entrepreneur and philanthropist
  • Kylie Kelce, field hockey athlete and coach
  • Tara Davis-Woodhall, Olympic long jump gold medalist
  • Odessa Jenkins, founder of the Women’s National Football Conference
  • Emma Navarro, American tennis star

In the run-up to the Big Game, Dove and the Dove Body Confident Collective will host a series of events across New Orleans to spotlight the pressures young girls face around body image in sports, and put lessons from the Body Confident Sport program into practice.

Dove and Nike have commissioned this survey to expose the reality of girls’ experience in sports and the impact it has on their confidence, as well as the drivers behind girls dropping out and potential solutions.

We asked 4,917 children of different ages, ethnicities and socio-economic backgrounds in Brazil, Canada, Germany, Italy, Japan, the UK, and US to take part in a 15-minute online survey.

The study included 3,506 girls aged between 9-17 years old (approximately 500 from each country) and 1,391 boys aged 9-17 years old (approximately 200 from each country) who had the consent of a parent or legal guardian to take part.

Dove is the largest self-esteem education provider in the world, offering no-cost, academically validated tools to parents, teachers, mentors, and kids for nearly two decades with the Dove Self-Esteem Project. To date, Dove has reached more than 114 million young people globally across 153 countries with DSEP, with a goal of reaching 250M young lives by 2030.

Vans Debuts Premium Old Skool Music Collection

Eric Alper
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Vans Debuts Premium Old Skool Music Collection

Vans is proud to present the Premium Old Skool Music Collection, celebrating the timeless legacy and profound impact of the iconic silhouette across music and skateboarding. Fusing heritage with innovation, the Premium Old Skool Music Collection continues to inspire the next generation of cultural trailblazers, driving the evolution of style, comfort and self-expression.

First released in 1977, the Style 36—aka the Old Skool™—was the second skate shoe Vans ever made, and the first to feature the iconic Sidestripe™ that solidified Vans’ visual connector for generations to come. Designed by and for the pioneers of skateboarding, the Old Skool became an icon beyond the world of skate—particularly in underground music scenes. Today, Vans celebrates this unending connection with the Premium Old Skool Music Collection, featuring three unique capsules inspired by the Old Skool in different eras and genres of music.

The first drop in this capsule collection features a bold leopard print and standout solids that represent the original colorways first adopted by early punk and hardcore musicians in the ’70s and ’80s. The second capsule inspired by the Warped Tour pops with classic Checkerboard, two tones and flame prints rekindling Y2K spirit. The last drop features vibrant colorways on gum soles that call back to when underground hip hop took the Old Skool to new places. Each capsule is designed to honor non-conformity and the spirit of pushing boundaries that has defined the Old Skool since its inception.

Reconsidered by way of refined materials and modern construction, the Vans Premium Old Skool Build evolves the icon with enhanced cushioning, improved fit and archival design details. The updated silhouette has a more seamless fit and 30% biobased Sola Foam ADC insoles for all-day cushioning and improved comfort. The Premium Build also includes glossy sidewalls, higher foxing tape and throwback branding, sharing many design details of ’90s-era Vans footwear.

For the collection, Vans tapped into musicians who embody raw emotion and passion through music, including The Paranoyds, Voice of Baceprot, Little Simz and  Hi-Tech. These crews shape cultural narratives through their creative endeavors and uplift the “Off The Wall” mindset with the Old Skool on their feet.

The Premium Old Skool Music Collection will drop monthly beginning February 6 at Vans retail locations and at Vans.com.

Roc Nation and the NFL Unveil First-Ever Super Bowl Capsule Collection

Eric Alper
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Roc Nation and the NFL Unveil First-Ever Super Bowl Capsule Collection

Roc Nation and the National Football League announce today the launch of the exclusive “Roc Nation x Super Bowl LIX” capsule collection, celebrating Roc Nation’s dynamic partnership with the NFL, and executive producing the multi-Emmy-winning Super Bowl Halftime Show. The limited-edition five-piece collection merges music, style, and sport, paying tribute to the energy of New Orleans and the champions who define the game.

In collaboration with the NFL’s partners, Mitchell & Ness, New Era, and Starter, Roc Nation brings its signature influence to the fashion world on one of the biggest stages in sports. The collection will be available Fri. Jan. 31 at Store.Rocnation.com, MitchellandNess.com, paperplane.shop/, fanatics.com/rocnation,  NFLShop.com/rocnation, Neweracap.com, and an exclusive Starter pop-up store beginning Mon. Feb. 3 located at 333 Canal Street.

The Roc Nation Super Bowl LIX Collection

Each piece in the collection channels the bold, undeniable essence of Super Bowl LIX and signature design details.

Roc Nation x NFL Starter Breaker Jacket
A statement piece with the official Super Bowl LIX logo on the chest and Roc Nation branding across the back.

Roc Nation x NFL Starter Hoodie (Black)
Featuring the Super Bowl LIX logo, Roc Nation branding, and NFL Shield embroidery

Roc Nation x NFL Starter Hoodie (Oat)
Showcasing bold “Super Bowl LIX” print on the chest with Roc Nation and NFL branding.

Roc Nation x Mitchell & Ness Legacy Jersey
A tribute to Roc Nation’s founding year (’08) with “Legendary” emblazoned across the back, along with Roc Nation, Super Bowl LIX, and NFL Shield logos.

Roc Nation x New Era Cap
This limited edition 9Fifty A-Frame Super Bowl snapback features embroidered black, white, and gold Paper Plane art on front, gold undervisor, official NFL pin, woven jacquard Super Bowl patch on side, and satin stitched embroidered NOLA art on the back to commemorate the day.

Forever Young! Alan Walker Drops JETOUR Theme Song

Eric Alper
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Forever Young! Alan Walker Drops JETOUR Theme Song

Recently, JETOUR announced its collaboration with renowned electronic music artist Alan Walker. Titled “Forever Young”, the brand theme song was released on January 17, blending JETOUR’s “Travel+” philosophy with Alan Walker’s unique musical style.

The collaboration between Alan Walker and JETOUR seems like a natural fit. From the perspective of global impact, Alan Walker’s globally acclaimed electronic music has amassed billions of streams. His best-known song “Faded” achieved an international influence that spans diverse audiences. This also aligns with JETOUR’s remarkable strides in the global market. Its growth is evident from its extensive global footprint, as it presents in 65 countries with over 2,000 sales and service networks, which showcases its strong international standing.

Furthermore, their commonalities are not limited to their shared international influence. The spirit of exploration and the encouragement of a positive attitude towards life make their temperaments highly compatible. It’s no wonder that their collaboration came about so smoothly.

As a world-renowned EDM artist, Alan Walker pointed out that JETOUR’s “Travel+” philosophy plays the role of the wellspring of inspiration when he composes “Forever Young”. And the scenery he encounters during travels has highlighted the profound impact of travel on his creative process: “Born on the journey, feeling the wind outside the window, I see the rhythm in motions. Every journey is a conversation with myself. Every piece of scenery during the journey has become my musical inspiration. ”

Musically, “Forever Young” has the typical Walker beats, which can always create an energetic and engaging atmosphere, intertwining with the evocative lyrics, and enhancing the sense of exploration that JETOUR represents.

JETOUR hopes that “Forever Young” serve as the perfect soundtrack for JETOUR users’ life adventures. Each note, each lyric, and each beat are designed to inspire, to uplift, and to remind users of the joy of the open road. Moreover, JETOUR’s attention to customers doesn’t stop at vehicle provision. Instead, it aims to build a lasting link with travelers. They introduced the “Traveler” community to global users to share experiences and enjoying exclusive benefits.

The partnership between JETOUR and Alan Walker represents another milestone. It helps to ensure that every trip turns into a memorable adventure. As JETOUR continues on this path, it not only enriches the travel experiences of its customers but also cements its position as a leader in the “Travel+” automotive market.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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