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Why Elvis Presley Is Still A Las Vegas Icon

Eric Alper
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By Mitch Rice

The King of Rock and Roll Elvis Presley is forever in the Pantheon of American Pop culture. He is known simply through his name, stage performances, and all the music people associate with him, coupled with his charisma that drew millions. None of the many places that take a piece of his legacy shine so bright as Las Vegas. The city has never been the same since the death of Elvis – well over decades later – his life and music left a lasting impression on the entertainment industry and gambling sector.

Elvis in Las Vegas: The Beginning of the Journey

In the 1950s, when Elvis first performed in the New Frontier Hotel, he started his relationship with Las Vegas. But it was his return to Las Vegas in the 1960s and 1970s that made him a true icon. Everything about Elvis’s stay at the International Hotel (now Westgate Las Vegas) was legendary. His performances attracted huge crowds and set new standards for entertainment in the city.

Elvis’s engagement at the International Hotel in Las Vegas was a new era for Las Vegas: the largest hotel in the world at the time. His shows had electrifying energy, stunning vocals, and an undeniable stage presence and he was all over the place. He played two shows a night – seven days a week for four weeks straight – and broke records and drew crowds from across the globe. Besides making him a Las Vegas legend, these residencies played a critical role in propelling the city into being a world-class concert town.

Elvis and Casino Culture

Elvis’s connection to Las Vegas goes beyond his performances. It was known that the King visited the city’s casinos frequently and one might be seen playing and having a good time there. At least he had made the casinos more exciting and glamorous, as well as more attractive to visitors.

It even affected the gaming industry itself. He had a hit with his music that resonated with gamblers and regular visitors alike, who could be either a casual gambler or a serious one at a gambling hall. Themed slot machines such as “Elvis: The King Lives” pay homage to his legacy and remain popular among casino-goers. As well as entertainment, these slots also serve to remind people of the King’s indelible mark on the city’s culture.

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The Influence of Elvis’s Films on the Image of the City

Elvis’s connection to Las Vegas wasn’t just about his live performances. The 1964 film “Viva Las Vegas” made his city famous as a teeming entertainment mecca. Las Vegas shone as the glittering lights, the crazy nights, and the hottest gambling town were blurred into one from Elvis’s amazing magnetism.

Through the song “Viva Las Vegas,” the city’s image became glamorized, moved to the front of popular culture, and became known as a destination where you can have fun and adventure. Las Vegas is portrayed in the film and tö won audiences over with the promise a dream may come true. The song “Viva Las Vegas” became an anthem for the city, mapping out exactly how its spirit and energy rolled.

“Viva Las Vegas” is still a cultural touchstone even today, and you can still smell Elvis all over town. Not only did the film increase tourism but also it spurned Las Vegas as a mainstream entertainment capital. Certainly, Elvis’s films, and “Viva Las Vegas” in particular, have imprinted the city’s identity, describing Elvis as an emblem of its frightful culture.

Elvis Shows: From Lookalikes to Tribute Shows

Many of the tribute shows and lookalike performances running in Las Vegas now are a legacy of Elvis’s impact on the city. These shows pay tribute to the music style and stage presence of Elvis, allowing fans to relive the magic of Elvis’s performances.

And tribute artists, many of them dressed in the King’s costumes, perform sets that get to the heart of the man. And these shows are a big piece of Las Vegas tourism, attracting tourists looking to see a piece of Elvis’ legacy. The appeal in the city of these performers is still very much alive, as they continue to draw enduring audiences.

Elvis’s Fashion and Style: A Symbol of Luxury and Glamour

Las Vegas owes much to Elvis on the fashion and style front. But most famously, his flamboyant stage costumes, which traditionally included sequins, rhinestones, and intricate designs, became a haven for extravagant displays of luxury and glamour. They were more than costumes, these outfits were a synopsis of the opulence and extravagance of Las Vegas so it all wrapped up in those three little words.

Elvis’s style was very noticeable on the city’s fashion scene and many other performers and entertainers followed suit. He was a part of shaping Las Vegas’s fashion choices, as his choice in apparel made it a place where they took chances on bold extravagant looks. Elvis’s image was linked to casino luxury and high-end entertainment, helping the city become known as one for spectacular indulgence.

Conclusion

Over four decades after his death, Elvis Presley is still an essential piece of Las Vegas’ identity. The city is known for what it contributed to the culture and entertainment industry. Whether it’s his iconic performances, residencies, impact on casino culture, or fashion, Elvis means as much now as he did all those years ago.

Elvis is gone but his spirit is still here and in the city that made his kingship possible. Wherever you’re looking to be in the heart of Las Vegas’s magic about life, none is as perfect as the harmony that ensues to be into the atmosphere celebrating the life and life’s work of Elvis Presley.

Paul McCartney’s Isolated Vocals For Wings’ “Hi Hi Hi”

Eric Alper
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Paul McCartney’s Isolated Vocals For Wings’ “Hi Hi Hi”

“Hi, Hi, Hi,” written by Paul and Linda McCartney and performed by Wings, is a glam rock gem that caused quite a stir upon its release in 1972. Banned by the BBC for its suggestive lyrics, the song climbed charts worldwide, including a Top 5 spot in the UK and top-10 placement in the US.

Paul McCartney’s Isolated Vocals For Wings’ “Helen Wheels”

Eric Alper
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Paul McCartney’s Isolated Vocals For Wings’ “Helen Wheels”

“Helen Wheels” is a song by Paul McCartney and Wings, named after the McCartneys’ Land Rover, which they nicknamed “Hell on Wheels.” Recorded at EMI Studios in Lagos, Nigeria, the song captures the journey from their Scottish farm to London, referencing cities like Glasgow, Liverpool, and Birmingham. Released in 1973 as a single with “Country Dreamer” on the B-side, it reached number 10 on the U.S. charts and number 12 in the UK. The track was later included on the U.S. version of Band on the Run.

5 Surprising Facts About Lionel Richie’s “Can’t Slow Down”

Eric Alper
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5 Surprising Facts About Lionel Richie’s “Can’t Slow Down”

When Lionel Richie released Can’t Slow Down on October 14, 1983 combined heartfelt balladry, Caribbean-inspired rhythms, and genre-blurring innovation, Can’t Slow Down became one of the definitive albums of the 1980s. Its staggering success, both commercial and critical, solidified Richie as a global superstar and left an indelible mark on pop music. Here are five lesser-known facts about the album that helped define an era.

1. The Diamond Standard

Can’t Slow Down didn’t just go platinum—it went Diamond. The album sold over 10 million copies in the U.S. alone and more than 20 million worldwide, making it one of the best-selling albums of the 1980s. Its ability to spawn five top-ten hits, including two chart-toppers, “All Night Long (All Night)” and “Hello,” set a new standard for crossover success. Few albums in history have matched its cultural and commercial impact, with Richie proving that pop music could be both universal and deeply personal.

2. The Gibberish Joke in “All Night Long”

Richie’s smash hit “All Night Long (All Night)” is remembered for its infectious rhythm and pseudo-African lyrics like “Tam bo li de say de moi ya.” But here’s the twist—those lyrics? Total gibberish. Richie admitted in interviews that he wanted to include authentic African phrases but ran out of time to find a translator. Instead, he improvised, crafting what he described as a “wonderful joke” that became one of the song’s most iconic features. It’s a testament to Richie’s charisma that this playful addition only added to the track’s enduring charm.

3. A Mini-Thriller

When Can’t Slow Down dropped, critics were quick to draw comparisons to Michael Jackson’s Thriller. Robert Christgau of The Village Voice called the album a “mini-Thriller,” pointing to its ability to blend danceable pop tracks with tender ballads. Richie’s ability to appeal across genres—from the Caribbean flair of “All Night Long” to the emotive depth of “Hello”—mirrored Jackson’s genre-defying approach and solidified Richie’s place among pop royalty.

4. A Toto Touch and Marx’s Mark

“Running with the Night,” one of the album’s standout tracks, features a blistering guitar solo by Steve Lukather of Toto fame. The solo, famously recorded in one take, adds an unexpected edge to the song’s sleek production. Additionally, a young Richard Marx contributed backing vocals on multiple tracks, including “All Night Long (All Night)” and “Running with the Night.” Long before Marx became a hitmaker in his own right, he lent his vocal talent to Richie’s masterpiece, further enhancing its polished sound.

5. The Album That Won the Grammys

In 1985, Can’t Slow Down took home the Grammy Award for Album of the Year, beating out heavyweights like Bruce Springsteen’s Born in the U.S.A. and Prince’s Purple Rain. The win cemented Richie’s status as a pop icon and also showed how it won listeners across generations and musical tastes. It remains one of Motown’s – and Ritchie’s – crowning achievements.

Nearly four decades after its release, Can’t Slow Down continues to captivate audiences with its irresistible melodies, heartfelt lyrics, and boundary-pushing production with the album almost at a Billion streams on Spotify. From the playful rhythms of “All Night Long” to the tender intimacy of “Hello,” Richie’s masterpiece is a reminder of an era when albums told stories and every track was a potential hit. If you’re a fan of music that makes you feel, move, and dream, Can’t Slow Down deserves a permanent spot in your rotation.

Because, as Lionel Richie proved in 1983, sometimes you really can’t slow down.

5 Surprising Facts About Sabrina Carpenter’s “Short n’ Sweet”

Eric Alper
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5 Surprising Facts About Sabrina Carpenter’s “Short n’ Sweet”

Sabrina Carpenter’s sixth studio album, Short n’ Sweet, is a delectable blend of pop perfection and genre-hopping brilliance. With its August 2024 release, the record didn’t just mark Carpenter’s commercial breakthrough—it cemented her as one of the most dynamic voices in modern pop. From topping the charts globally to earning eight Grammy nominations, Short n’ Sweet is as impactful as it is fun. But behind the platinum-certified hits and arena tours, there’s more to this record than meets the eye. Here are five surprising facts about Short n’ Sweet that will make you appreciate this chart-topping album even more.

1. “Please Please Please” Was a Career-Defining Gamble

The sultry yet introspective Short n’ Sweet standout, “Please Please Please,” could have been a risky move for any artist, let alone one navigating mainstream pop. Co-written with Jack Antonoff and Amy Allen, the song delves into relationship insecurities with yacht rock vibes and a disco twist. Carpenter didn’t just release the track—she doubled down with a cinematic music video starring Barry Keoghan, blending playful storytelling with emotional depth. The risk paid off, as “Please Please Please” became her first Billboard Hot 100 #1 and snagged a Grammy nomination for Song of the Year.

2. The Album Title is a Triple Entendre

At first glance, Short n’ Sweet seems like a nod to Carpenter’s famously petite stature. But there’s more beneath the surface. The title reflects the album’s succinct runtime, clocking in at just over 30 minutes, as well as the emotional brevity of Carpenter’s short-lived yet impactful relationships. It’s a layered metaphor that perfectly encapsulates her ability to turn fleeting moments into unforgettable musical experiences.

3. The Taylor Swift Connection Runs Deep

While Emails I Can’t Send hinted at Taylor Swift’s influence, Short n’ Sweet takes the mentorship to the next level. Carpenter not only opened for Swift on the Eras Tour across three continents but also drew inspiration from Swift’s storytelling prowess. Tracks like “Taste” and “Espresso” weave together intricate narratives with catchy hooks, much like Swift’s earlier work. Swift’s fingerprints are evident in the album’s fusion of vulnerability and empowerment, a balance that has become Carpenter’s signature.

4. “Espresso” Was Born in a French Countryside

Despite being a global hit, “Espresso” has humble beginnings in the serene village of Chailland, France. Recorded at Flow Studios during a short break in Carpenter’s touring schedule, the track was written in a single session and inspired by her newfound confidence. Its funky, disco-infused vibes contrast its introspective lyrics about self-assuredness, making it a fan favorite. The track’s viral success on TikTok and its unforgettable Coachella performance proved Carpenter’s instincts were spot-on.

5. “Taste” Was a Studio Masterclass

Produced by John Ryan, Ian Kirkpatrick, and Julian Bunetta, “Taste” blends genres effortlessly, from slacker rock to country-tinged vocals. Carpenter worked across multiple studios, including Juicy Hill Studios in the Bahamas, to fine-tune this infectious track. Its bold lyrics and sultry vibe were a deliberate move to push boundaries while maintaining a playful edge. The result? A single that debuted at #2 on the Hot 100 and cemented Carpenter’s reputation as a pop innovator.

With its mix of playful energy, emotional depth, and genre-blurring innovation, Short n’ Sweet shows Carpenter’s ability to craft radio-ready hits without compromising artistic integrity proves she’s a force to be reckoned with in pop music. As the Short n’ Sweet Tour rolls through arenas and the Grammys loom on the horizon, one thing is clear: Sabrina Carpenter’s moment is here, and it’s anything but short-lived. Keep this one on repeat, because this “hot older sister” of Emails I Can’t Send is setting the standard for pop excellence.

5 Surprising Facts About Chappell Roan’s “The Rise and Fall of a Midwest Princess”

Eric Alper
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5 Surprising Facts About Chappell Roan’s “The Rise and Fall of a Midwest Princess”

Chappell Roan’s debut album, The Rise and Fall of a Midwest Princess, is already carving out its place as one of 2023’s most celebrated records. With its infectious pop hooks, raw emotional storytelling, and unapologetic embrace of queerness, it’s no surprise that critics and fans alike are hailing it as a triumph. But while Roan’s songs have captured the hearts of listeners worldwide, there’s still plenty about this album’s creation and backstory that remains under the radar. Let’s dive into five lesser-known facts about The Rise and Fall of a Midwest Princess that prove Chappell Roan is an artist like no other.

1. Dan Nigro’s Role Goes Beyond Production
While Dan Nigro has become synonymous with producing pop anthems (see: Olivia Rodrigo’s Sour), his relationship with Roan is more than just producer-artist. He co-wrote multiple tracks, including the breakout single “Hot to Go!” and helped her launch Amusement Records, an imprint under Island Records. Roan is currently the label’s only signed artist, making their collaboration a deeply personal and singular venture.

2. “Pink Pony Club” Almost Didn’t Happen
One of the album’s standout tracks, “Pink Pony Club,” almost never saw the light of day. Roan’s former label, Atlantic Records, delayed its release for over a year, worried that its queer themes and shift in sound would alienate her audience. The song, inspired by a visit to The Abbey in West Hollywood, eventually became a sleeper hit, vindicating Roan’s vision and paving the way for her debut album’s success.

3. A Queer Cheer Song Went Viral
“Hot to Go!” wasn’t just another single—it became a cultural moment. The track, inspired by Roan’s childhood dream of being a cheerleader, features an arm-spelling dance that caught fire on social media. Festival crowds and TikTok creators alike embraced the choreography, turning the song into a norm-defying anthem that celebrated queer joy in the most exuberant way possible.

4. Missouri’s Influence Runs Deep
Although the album explores Roan’s journey of self-discovery in Los Angeles, her Missouri roots are ever-present. Songs like “Pink Pony Club” and “California” reflect her small-town upbringing and the culture shock of transitioning to a city known for its creative freedom. Even the titular “Midwest Princess” moniker serves as a tongue-in-cheek nod to her home state’s identity and the complexities of leaving it behind.

5. A Grammy Nod Cemented Its Legacy
By earning nominations at the 67th Grammy Awards, including Album of the Year, The Rise and Fall of a Midwest Princess has solidified Roan’s place in pop music history. For an artist who faced rejection and self-doubt early in her career, the recognition is a testament to her resilience, talent, and ability to resonate with a wide range of listeners.

From near-misses and viral moments to heartfelt tributes to her roots, The Rise and Fall of a Midwest Princess is as layered and compelling as its creator. Chappell Roan didn’t just make an album—she built a world that’s equal parts confessional and celebratory. As she continues to tour and break new ground, it’s clear that her reign is only just beginning. Keep this one on repeat, because there’s no telling what Roan will dazzle us with next.

AeroBand x Rokid: Redefining Music Experiences with Augmented Reality at CES 2025

Eric Alper
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AeroBand x Rokid: Redefining Music Experiences with Augmented Reality at CES 2025

AeroBand, a leader in interactive music technology, and Rokid, a pioneer of augmented reality, are set to showcase a groundbreaking collaboration at CES 2025. By combining AeroBand’s smart guitar and PocketDrum with Rokid’s state-of-the-art AR glasses, namely Rokid AR Spatial. The two brands are transforming how users learn, practice, and perform music to the next level.

Rokid has been a trailblazer in AR innovation since 2014, specializing in human interaction with augmented reality and a self-developed YodaOS-Master operation system. Known for their high-performance AR glasses, Rokid provides immersive, user-friendly solutions across industries, from entertainment to education. With this collaboration, Rokid AR Spatial brings a new scenario to AeroBand’s musical products by projecting real-time chord diagrams, drum patterns, and visual effects, creating an engaging and efficient learning experience for users.

At CES 2025, attendees have the chance to witness and experience this groundbreaking innovation. Whether you’re a beginner or an experienced musician, this immersive integration transforms how you learn, practice, and perform music.

Discover the Groundbreaking AeroBand Guitar

The AeroBand Guitar is designed to redefine smart guitars with its innovative features, offering an exceptional experience for beginners and seasoned players alike:

  • Silicone Strings: Soft and easy-to-press strings with zero string height make chord learning effortless, especially for beginners.
  • All-in-One Design: Integrates a drum loops, microphone, speaker, amplifier, and sound card for versatile music creation and performance.
  • Nine Tone: From acoustic to electric guitar, users can explore nine distinct tones to suit any musical mood or genre.
  • Portable and Lightweight: The detachable design makes the guitar easy to carry and play anywhere.

When paired with Rokid AR Spatial, the AeroBand Guitar becomes even more powerful. Users can view real-time chord positions, receive instant feedback on finger placement, and enjoy enhanced visual effects that make playing more fun and interactive.

PocketDrum: A Compact and Dynamic Drumming Experience

AeroBand’s PocketDrum offers a unique virtual drumming experience. With Rokid AR technology, users can visualize drum patterns in real-time, making practice more intuitive and engaging through dynamic visual guidance.

A Leap Forward for Music and Technology

This partnership represents a bold step for the music education and entertainment industries. By combining AeroBand’s innovative instruments with Rokid’s advanced AR technology, this experience offers:

  • Faster Learning: Real-time chord and drum pattern visualizations make practice easier and more effective.
  • Immersive Performance: Dynamic AR effects elevate the music-playing experience to a new level.
  • Seamless Interaction: Real-time feedback and augmented visuals create a captivating and enjoyable user experience.

AeroBand and Rokid share a vision to combine creativity and technology, delivering innovative experiences that set a new benchmark for immersive music. They aim to inspire and engage global audiences by bridging the gap between music and augmented reality.

AI in Media Market worth $51.08 billion by 2030

Eric Alper
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AI in Media Market worth $51.08 billion by 2030

The AI in Media Market is expected to reach USD 51.08 billion by 2030 from USD 8.21 billion in 2024, at a CAGR of 35.6% during 2024–2030, according to a new report by MarketsandMarkets.

The integration of artificial intelligence is significantly reshaping the media landscape. AI-powered tools are revolutionizing animation and visual effects by automating complex processes such as rendering and motion tracking, allowing creators to produce high-quality visuals with enhanced efficiency. In addition, AI is enabling hyper-personalized media experiences by analyzing user preferences to deliver customized recommendations, fostering deeper audience engagement and loyalty. Generative AI is further driving innovation by providing creators with the ability to conceptualize and generate unique content, including music, artwork, and immersive virtual environments, unlocking new creative possibilities. With creativity, AI is streamlining production workflows by optimizing editing, scene management, and resource allocation, leading to reduced costs and faster delivery timelines. These advancements are collectively ushering in a new era of enriched storytelling, innovative content creation, and unparalleled audience interaction.

The AI in Media Market is projected to grow from USD 8.21 billion in 2024 to USD 51.08 billion by 2030, at a compound annual growth rate (CAGR) of 35.6% during the forecast period. Hyper-personalized media experiences use AI to create tailored content that aligns with individual preferences. By analyzing user data such as viewing history, demographics, and behavior, AI systems generate unique recommendations and real-time experiences Streaming platforms like Netflix exemplify this approach by utilizing AI algorithms to curate personalized playlists, which significantly enhance user engagement and satisfaction. These tailored interactions not only foster stronger customer loyalty but also drive repeat purchases, as personalized experiences are a key factor influencing consumer decisions. As businesses increasingly adopt hyper-personalization strategies, AI plays a crucial role in refining these interactions, ensuring they feel uniquely crafted for each user, thereby transforming the landscape of media.

Cloud deployment is at the forefront of the AI in the media market due to several key advantages. Scalability and Flexibility are paramount, as cloud solutions allow organizations to adjust resources based on fluctuating viewer engagement and content consumption demands. This adaptability is crucial in a rapidly evolving industry. Additionally, cost efficiency plays a significant role; companies can reduce capital expenditures associated with maintaining on-premises hardware, enabling them to invest more in innovation and content creation. Cloud platforms also provide access to advanced AI tools and services without substantial upfront investments, facilitating the integration of sophisticated capabilities like machine learning and data analytics. Furthermore, cloud environments enhance Collaboration among geographically dispersed teams, streamlining workflows in content production and distribution. Lastly, effective Data Management in the cloud allows for the analysis of vast amounts of unstructured data, enabling personalized content delivery that significantly enhances user experiences. Collectively, these factors underscore the dominance of cloud deployment in advancing AI within the media sector.

The dominance of the other AI segment in the AI in Media Market can be attributed to its broad applicability and effectiveness in enhancing user engagement and operational efficiency. Technologies such as Machine Learning (ML) and Natural Language Processing (NLP) play critical roles in analyzing unstructured data, enabling personalized content recommendations and improving customer interactions. These technologies facilitate predictive analytics, audience segmentation, and sentiment analysis, which are essential for tailoring experiences to individual preferences. Additionally, Cloud Computing supports scalable solutions that allow for seamless content delivery and collaboration across production teams. The integration of Real-time Video Analysis enhances content creation by automating processes like highlight generation, further engaging viewers. As media companies increasingly adopt these technologies to meet evolving consumer demands and stay competitive, the other AI segment is positioned to maintain its significant market share within the AI in media landscape.

The Asia-Pacific region is witnessing the highest CAGR in the AI in Media Market, driven by several key factors. Rapid internet penetration across emerging economies such as India and Vietnam are significantly expanding online media consumption, fueling the demand for AI-driven solutions. The rising popularity of over-the-top (OTT) streaming platforms is reshaping viewing habits, with an increasing emphasis on delivering personalized content powered by AI technologies. Leading players, including Alibaba and Netflix, are making substantial investments in AI to enhance content creation, management, and distribution, fostering continuous innovation. Furthermore, the region’s cultural diversity supports a broad range of entertainment offerings, appealing to varied demographics and expanding audience reach. These factors collectively position the APAC region as a dynamic and rapidly evolving hub within the AI in Media Market.

 

Ad Revenue for Non-Gaming App Publishers Doubles Year-on-Year on the Vungle Exchange, Reveals Liftoff’s New Report

Eric Alper
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0
Ad Revenue for Non-Gaming App Publishers Doubles Year-on-Year on the Vungle Exchange, Reveals Liftoff’s New Report

Liftoff‘s 2025 Non-Gaming Ad Monetization Trends Report, published today, reveals ad revenue for non-gaming apps has doubled year-on-year, growing by 116%. For entertainment apps specifically, revenue growth has nearly tripled as entertainment publishers embrace ad monetization alongside paid subscriptions.

Liftoff’s 2025 Non-Gaming Ad Monetization Trends Report is based on data from the Vungle Exchange, from 159 billion ad impressions and 20 billion clicks from September 2023 to October 2024. The report delves into ad revenue trends for non-gaming publishers across different categories, traces trends in emerging markets, and spotlights effective ad placement strategies powering ad revenue growth.

Ad revenue for non-gaming apps grows by 116% and over 200% in the entertainment category
The growth of non-gaming ad monetization demonstrates a notable shift in the app publisher landscape. Time spent in entertainment apps continues to increase, and more video-streaming and video-sharing app publishers are monetizing the attention they command through ad-supported tiers. As regional markets become more saturated for video and audio streaming apps, ad monetization also offers a reliable source of revenue as subscription revenue levels off.

YoY growth for ad revenue in emerging markets is growing significantly: more than 200% in Mexico and The Philippines
On the Vungle Exchange, we’ve seen steady growth in non-gaming publisher ad revenue from emerging markets in the past year. Ad revenue from Mexico and the Philippines grew more than 200% YoY, and Brazil grew 160%. Many apps growing in emerging markets offer lower subscription rates to grow their user base. In these cases, ad revenue can supplement slower subscription revenue growth.

Ad spend from retailers has tripled in the last year
Apac giants like Shein and Shopee are disrupting the global retail landscape. This is impacting ad revenue outside walled gardens. We’ve seen explosive growth in retail advertiser spend on the Vungle Exchange in 2024. Retail advertiser spend has increased ~200% YoY. Ad placements also matter—interstitial and rewarded ads make up 95% of ad spend from retail advertisers.

“Ad monetization is rapidly becoming an indispensable revenue stream for more and more app publishers,” said Tanya Lee, SVP of Monetize at Liftoff. “We’ve seen healthy ad revenue growth for non-gaming publishers on the Vungle Exchange, especially in the entertainment, music, and utilities categories, throughout 2024, and we expect the trend to continue. Publishers who invest the time and resources into developing a robust ad monetization strategy as an integral part of their UX are paving the way for years of sustainable growth.”

One Melody, One JETOUR: JETOUR Announces Partnership with EDM Superstar Alan Walker

Eric Alper
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0
One Melody, One JETOUR: JETOUR Announces Partnership with EDM Superstar Alan Walker

JETOUR has announced a groundbreaking partnership with global EDM icon Alan Walker. As part of this collaboration, Walker will create a brand theme song for JETOUR, blending the brand’s “Travel+” philosophy with his unique musical style. Scheduled for worldwide release in January 2025, the song aims to transcend cultural and geographical boundaries, inspiring audiences globally to embrace travel and pursue a better life.

Since his 2014 breakthrough with “Fade,” Alan Walker has captivated millions with his signature electronic sound and ethereal vocals. His global hit “Faded” amassed over 1.2 billion views on YouTube and topped charts worldwide. With a strong presence on social media and platforms like Spotify, Walker has become a leading figure in electronic music.

This collaboration reflects JETOUR and Walker’s shared passion for travel, freedom, and dreams. Walker’s music, known for evoking a sense of exploration and aspiration, aligns seamlessly with JETOUR’s strategic “Travel+” positioning. The partnership will infuse “Travel+ Music” with youthful, fashionable, and vibrant energy, enhancing JETOUR’s global influence.

Music, a universal language, serves as a bridge connecting humanity. Through this collaboration, JETOUR and Alan Walker embody the vision of “One World, One JETOUR, One Travel+,” combining music and travel to create a richer, more memorable experience. The tailor-made theme song promises to awaken an inner yearning for freedom and adventure, bringing art and travel together in a new way.

Looking ahead, JETOUR will continue its commitment to the “Travel+” strategy, offering diverse experiences and encouraging global consumers to explore the infinite charm of travel. This collaboration marks another step in ensuring every journey becomes a beautiful and unforgettable adventure.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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