Empara Mi is continuing her fascinating anthropic music video series, The Haunting Of Empara Mi, with the release of the video for her track “Mercy,” brilliantly directed by Cal McIntyre, lead creative for The Last Dinner Party. This video serves as a powerful finale within her conceptual album, ‘Monsters & Masochists’, a body of work that presents carefully carved chapters of a much deeper narrative. The visionary artist sees music not just as sound, but as an all encompassing sensory experience. Following on from its counterpart, “Hurt Like Me,” the visuals for “Mercy” take place in a desolate house, following a story centered around a possession. The demonic figure embodying Mother Mercy finds Empara Mi at her weakest and pulls her through a violent evolution, turning her into the monster this world has forged. Empara Mi sings “blood under my fingernails, I climbed your ladder, it led me to hell, I served your wine while you feed, I laid the table, now I want a seat.”
This is more than just a music video, carrying the grainy, voyeuristic unease of a camcorder horror that blurs the lines between performance and found footage, making the viewer feel like an intruder on unholy events. Empara Mi has truly carved her own lane in music, building on the success of her debut album, ‘Suitcase Full of Sins’, which became an underground sensation racking up over 50 million streams and landing tracks like “Blood in the Water” in global Netflix hits. Her cinematic sound has been featured in campaigns for Apple and Pretty Little Thing. Her voice, described by Clash Magazine as carrying a “devastating sense of soul,” has made her a sought after collaborator, including the featured single “Freedom” with Wilkinson and Sub Focus on their number one album ‘Portals’. ‘Monsters & Masochists’ unfolds with orchestral arrangements recorded with the Prague Philharmonic Orchestra, promising an unimpeachable impression on the music world.
