That Eric Alper

Goldy Locks, the electrifying frontwoman of The Goldy lockS Band and a trailblazing pro wrestling personality, has ignited a powerful new movement that calls out the exploitation of women in the music industry — and demands real support for working artists. Her new photo campaign, titled “Buy the Record, Not the Bod,” boldly features Goldy posing nude, shielded only by physical copies of her music. The message is unmistakable: this isn’t about sex, it’s about survival — and it’s time to fund the art, not just ogle the artist.

“I’ve had enough of people telling women like me to start an OnlyFans if we want to keep making music,” says Goldy. “This campaign is my answer. I’ll strip down for the message, not for a subscription. I’ll get vulnerable not for clicks, but to push a conversation that needs to happen. If you love an artist, buy their album. Don’t just stream it and scroll on.”

Goldy’s campaign arrives at a time when musicians earn on average $0.003 to $0.005 per stream on major platforms like Spotify — a figure that forces many independent artists, especially women, to consider alternative revenue models that often rely on sexualization. But Goldy is choosing a different path — one grounded in creativity, courage, and conviction.

“You want to support women? Support their work. Their art. Their grit. I’d rather be covered in CDs than ask strangers to subscribe to a fantasy,” she says.

Goldy’s approach also highlights the very real financial backbone that physical media and merchandise still provide to working artists. According to a 2024 Nielsen report, vinyl sales rose for the 18th consecutive year, with younger fans driving demand for physical product as a show of genuine support. For indie musicians, merch and album sales at shows often cover the basic costs of touring and recording — something no amount of streaming royalties can achieve.

“Artists make money off what you take home with you — a T-shirt, a CD, a download. That’s what keeps the music alive. And when fans buy something directly from me, they’re not just buying a record. They’re funding the next one.”

Beyond the economics, “Buy the Record, Not the Bod” serves as a cultural statement on how female artists are expected to navigate an industry that frequently ties success to sex appeal. “I wanted this campaign to empower women who feel like they have to sell themselves short — or sell themselves, period — to stay relevant,” says Goldy. “You don’t need perfect abs to be powerful. You need to believe your worth isn’t tied to the algorithm.”

Goldy’s journey from wrestling ring to stage to spotlight has always been driven by fearless reinvention. As a former TNA Impact Wrestling performer, entrepreneur, podcast host, and rock powerhouse, she’s stood alongside legends like Stevie Nicks, Nickelback, and Maroon 5. But it’s her honesty and resilience that have earned her a devoted following across generations and genres.

The inspiration for the campaign came from a higher place, too. “This idea came to me in prayer,” Goldy shares. “I was asking how to move forward as an artist, and I had this vision. Every store owner I spoke with said yes — before I even finished explaining. It reminded me there’s so much goodness out there, so many people who still believe in art with a purpose.”

Her new single, “I Didn’t Know,” featuring Mickie James Aldis and country rap icons The LACS, expands her reach even further. The track tells a story of betrayal, heartbreak, and rediscovery — a fitting companion to her current message of self-worth and reclaiming power.

Goldy is using every tool at her disposal to shift the narrative — not just for herself, but for younger women watching. “I want to show the next generation that they can lead with talent, truth, and bravery. That they don’t have to go along with everything just because it’s popular.”

The campaign is gaining traction on social media with fans using #BuyTheRecordNotTheBod to share their own stories, purchases, and support for women in music on her socials: YouTube and Spotify, Website, Facebook or Instagram. Goldy encourages others to join the movement by:

• Buying or downloading music directly from artists
• Purchasing physical albums, vinyl, and merchandise
• Sharing the work of indie creators across platforms
• Encouraging conversations about equity and respect in entertainment
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• As Goldy puts it: “This isn’t about modesty or morality. It’s about agency. I took control of my body and my message. And now I’m asking the world — will you take action, or just take a peek?”