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Gibson Honors Black Sabbath With SG Guitar Auction at Historic Heavy Metal Concert ‘Back to the Beginning’
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Gibson Honors Black Sabbath With SG Guitar Auction at Historic Heavy Metal Concert ‘Back to the Beginning’

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Blues-Rock Veteran Warren Haynes Of Gov’t Mule & Allman Brothers Unveils ‘The Whisper Sessions’ Featuring Derek Trucks
Music

Blues-Rock Veteran Warren Haynes Of Gov’t Mule & Allman Brothers Unveils ‘The Whisper Sessions’ Featuring Derek Trucks

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Gibson Launches Global Search for Michael J. Fox’s Missing ‘Back to the Future’ Guitar
Music

Gibson Launches Global Search for Michael J. Fox’s Missing ‘Back to the Future’ Guitar

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Lukas Nelson Honored With Rob Wasserman Memorial Ambassador Award by Music Heals International and Gibson Gives
Music

Lukas Nelson Honored With Rob Wasserman Memorial Ambassador Award by Music Heals International and Gibson Gives

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10 Artists Who Named Their Instruments
5 Surprising Facts About Your Favourite Albums

10 Artists Who Named Their Instruments

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Tayler Holder Joins Post Malone’s Travelin’ Tailgate Ahead of New Single “This Ain’t You Leaving”
Music

Tayler Holder Joins Post Malone’s Travelin’ Tailgate Ahead of New Single “This Ain’t You Leaving”

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Gibson and Serj Tankian Unveil Limited “Foundations” Les Paul Modern Guitar and VIP Experience Package
Music

Gibson and Serj Tankian Unveil Limited “Foundations” Les Paul Modern Guitar and VIP Experience Package

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Taylor Swift Eras Tour Artifacts Now On Display At Country Music Hall Of Fame
Music

Taylor Swift Eras Tour Artifacts Now On Display At Country Music Hall Of Fame

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Johnny Marr Turns a Guitar Collection Into a Living Soundtrack of His Life
Music

Johnny Marr Turns a Guitar Collection Into a Living Soundtrack of His Life

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Warren Haynes and Gibson Announce the Gibson Warren Haynes Les Paul Standard, Available Now
Music

Warren Haynes and Gibson Announce the Gibson Warren Haynes Les Paul Standard, Available Now

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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