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The Art of Building a Long-Term Career vs. Chasing Trends in Music
1-Minute Tips For PR

The Art of Building a Long-Term Career vs. Chasing Trends in Music

Eric Alper -
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How to Prepare for Your First Major Label Meeting: A Guide for Emerging Artists
1-Minute Tips For PR

How to Prepare for Your First Major Label Meeting: A Guide for Emerging Artists

Eric Alper -
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Balancing Art and Business: Lessons in Music Management
1-Minute Tips For PR

Balancing Art and Business: Lessons in Music Management

Eric Alper -
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5 Ways to Love Your Music Without the Metrics
1-Minute Tips For PR

5 Ways to Love Your Music Without the Metrics

Eric Alper -
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Why Artist Comparison is Killing Your Creativity—and How to Stop
1-Minute Tips For PR

Why Artist Comparison is Killing Your Creativity—and How to Stop

Eric Alper -
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5 Ways to Keep Going When It Feels Like No One’s Listening
1-Minute Tips For PR

5 Ways to Keep Going When It Feels Like No One’s Listening

Eric Alper -
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5 Heartfelt Ways to Thank Your Fans After a Live Show
1-Minute Tips For PR

5 Heartfelt Ways to Thank Your Fans After a Live Show

Eric Alper -
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10 Essential Non-Gear Items Every Musician Should Bring to a Gig
1-Minute Tips For PR

10 Essential Non-Gear Items Every Musician Should Bring to a Gig

Eric Alper -
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The Latest Spotify Data Shows EU Artists Generated a Record-Breaking €1.7B in 2024
Music

The Latest Spotify Data Shows EU Artists Generated a Record-Breaking €1.7B in 2024

Eric Alper -
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The Truth About Playing to Five People And How to Make It Count
1-Minute Tips For PR

The Truth About Playing to Five People And How to Make It Count

Eric Alper -
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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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