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How to Build a Fanbase in Your Hometown (And Why It Still Matters)
1-Minute Tips For PR

How to Build a Fanbase in Your Hometown (And Why It Still Matters)

Eric Alper -
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Why Are So Many Artists Selling Their Catalogue? Here You Go.
5 Surprising Facts About Your Favourite Albums

Why Are So Many Artists Selling Their Catalogue? Here You Go.

Eric Alper -
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The Art of Rewriting: How 12 Drafts Transform a Song into Its Best Self
1-Minute Tips For PR

The Art of Rewriting: How 12 Drafts Transform a Song into Its Best Self

Eric Alper -
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Why You Don’t Need Heartbreak to Write Emotional Music
1-Minute Tips For PR

Why You Don’t Need Heartbreak to Write Emotional Music

Eric Alper -
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How To Use Journaling As A Songwriting Tool
1-Minute Tips For PR

How To Use Journaling As A Songwriting Tool

Eric Alper -
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Why “Bad” Demos Are Essential to Your Best Work as a Musician
1-Minute Tips For PR

Why “Bad” Demos Are Essential to Your Best Work as a Musician

Eric Alper -
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5 Ways to Turn Social Media Followers into Newsletter Subscribers
1-Minute Tips For PR

5 Ways to Turn Social Media Followers into Newsletter Subscribers

Eric Alper -
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Do You Really Need To Be On Every Social Media Platform? A Case For Doing Less
1-Minute Tips For PR

Do You Really Need To Be On Every Social Media Platform? A Case For Doing Less

Eric Alper -
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Why Cassettes Aren’t Dying Anytime Soon
Music

Why Cassettes Aren’t Dying Anytime Soon

Eric Alper -
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What to Post Between Releases (and Why It Matters)
1-Minute Tips For PR

What to Post Between Releases (and Why It Matters)

Eric Alper -
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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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