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Sniff This Out: How Scent Marketers Are Adding Custom Music to Your Shopping Trips
5 Surprising Facts About Your Favourite Albums

Sniff This Out: How Scent Marketers Are Adding Custom Music to Your Shopping Trips

Eric Alper -
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Why Skip Rates Matter More Than Streams in Today’s Music Industry
1-Minute Tips For PR

Why Skip Rates Matter More Than Streams in Today’s Music Industry

Eric Alper -
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How One-Second Intros Became the Streaming Survival Tactic You Need to Know About
1-Minute Tips For PR

How One-Second Intros Became the Streaming Survival Tactic You Need to Know About

Eric Alper -
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The Secret History of Auto-Tune
5 Surprising Facts About Your Favourite Albums

The Secret History of Auto-Tune

Eric Alper -
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5 Essential Nutrition Strategies for Musicians on Tour
1-Minute Tips For PR

5 Essential Nutrition Strategies for Musicians on Tour

Eric Alper -
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Eat. Stretch. Breathe. The Ultimate Self-Care Guide for Musicians
1-Minute Tips For PR

Eat. Stretch. Breathe. The Ultimate Self-Care Guide for Musicians

Eric Alper -
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10 Tips for Staying Motivated When Nothing’s Going Viral
1-Minute Tips For PR

10 Tips for Staying Motivated When Nothing’s Going Viral

Eric Alper -
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10 Tips for Building Momentum Before a Tour
1-Minute Tips For PR

10 Tips for Building Momentum Before a Tour

Eric Alper -
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10 Tips for Turning One Song Into Five Pieces of Content
1-Minute Tips For PR

10 Tips for Turning One Song Into Five Pieces of Content

Eric Alper -
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10 Tips for Connecting With Your Audience Between Releases
1-Minute Tips For PR

10 Tips for Connecting With Your Audience Between Releases

Eric Alper -
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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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