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Your First 1,000 Genuine TikTok Fans — Artist Playbook
1-Minute Tips For PR

Your First 1,000 Genuine TikTok Fans — Artist Playbook

Eric Alper -
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A Month of Instagram Content Ideas for Indie Musicians
1-Minute Tips For PR

A Month of Instagram Content Ideas for Indie Musicians

Eric Alper -
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Why Artists Should Register Their Songs Immediately: A Guide for Independent Musicians
1-Minute Tips For PR

Why Artists Should Register Their Songs Immediately: A Guide for Independent Musicians

Eric Alper -
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5 Ways to Make Your EPK Stand Out to Bookers and Blogs
1-Minute Tips For PR

5 Ways to Make Your EPK Stand Out to Bookers and Blogs

Eric Alper -
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Album Launch Promotional Calendar
1-Minute Tips For PR

Album Launch Promotional Calendar

Eric Alper -
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The Joyful Ritual of Vocal Warm-Ups: How Musicians Tune Their Greatest Instrument
1-Minute Tips For PR

The Joyful Ritual of Vocal Warm-Ups: How Musicians Tune Their Greatest Instrument

Eric Alper -
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Why Today’s Concerts Are Built for Instagram – and Why That’s a Win for Everyone
1-Minute Tips For PR

Why Today’s Concerts Are Built for Instagram – and Why That’s a Win for Everyone

Eric Alper -
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Sniff This Out: How Scent Marketers Are Adding Custom Music to Your Shopping Trips
5 Surprising Facts About Your Favourite Albums

Sniff This Out: How Scent Marketers Are Adding Custom Music to Your Shopping Trips

Eric Alper -
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Why Skip Rates Matter More Than Streams in Today’s Music Industry
1-Minute Tips For PR

Why Skip Rates Matter More Than Streams in Today’s Music Industry

Eric Alper -
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How One-Second Intros Became the Streaming Survival Tactic You Need to Know About
1-Minute Tips For PR

How One-Second Intros Became the Streaming Survival Tactic You Need to Know About

Eric Alper -
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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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