This just in: social media marketers have done more than just walked away from using YouTube for video content – they have sprinted. And where have they gone? Straight out of the grasp of Google and into the outstretched arms of Facebook.
Socialbakers analyzed over 180,000 Facebook video posts across 20,000 Facebook pages – here’s what we found.
Back in 2012, marketers were not even considering alternative options for sharing video content on Facebook. The standard process was to create a video, publish it to YouTube and share it via Facebook. However, the recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.