Here’s something I’ve never, ever thought about before, but once I heard about this, always wondered in the back of my mind, since I already know how Caramilk gets the caramel in the chocolate bar. At 210 calories, an unfrosted strawberry Pop-Tart had 10 more calories per serving than its frosted counterpart.
The question has gone viral online, with a few blogs looking to capture an answer. After contacting Kellogg’s, Quartz finally has solved the mystery of the unfrosted Pop-Tarts.
“Unfrosted Pop-Tarts have a slightly thicker crust to compensate for the lack of frosting, resulting in a few more calories per serving,” a Kellogg’s representative told Quartz in an email. It compensates for its sad lack of frosting in several ways, the representative said: “the overall composition of the food, including weight, breakability, toastabilty.”