SiriusXM Canada to broadcast from Pemberton Music Festival

SiriusXM Canada, the country’s leading audio entertainment company, today announced it will return to British Columbia’s hottest summer event, Pemberton Music Festival, to bring subscribers and fans access to the best Canadian and international music talent from July 16 – 19 in Pemberton, B.C. Interviews, special performances and more can be heard throughout the weekend on Iceberg (Sirius channel 161) and The Verge (XM channel 173).

This year’s lineup includes major acts such as The Black Keys, Weezer, Broken Social Scene, J. Cole, Sam Roberts Band, Tiësto, Jane’s Addiction, Kendrick Lamar, and many more. In addition, some of the biggest Canadian talent on the scene right now will play the Whistler Stage Presented by SiriusXM, including Chromeo, JPNSGRILS, Dakota Pearl, and more.

Behind the scenes, SiriusXM will offer subscribers and festival-goers exclusive access to the SiriusXM Backstage Stage, featuring artist interviews and intimate, stripped-down performances throughout the weekend. Sam Roberts Band, July Talk and Dan Mangan + Backsmith will all perform in support of the Music Heals Charitable Foundation, which helps raise awareness of the healing powers of music and fundraises for music therapy and related services across Canada. Festival attendees can tweet using #SXMBackstage for their chance to win access to performances. SiriusXM subscribers also got the chance to win tickets to the festival, including an Ultimate Fan Experience with private tours, stage access and more.

“This is our second year at Pemberton Music Festival and we can’t wait to get back into the mountains and be a part of this amazing event,” said Jeff Leake, Director, Music Programming, SiriusXM Canada. “We get to hang out with some of our favourite artists and bring listeners across North America access to some great highlights from the festival.”

Those satellite radio subscribers who add SiriusXM Internet Radio access to their subscription can also catchPemberton programming throughout the weekend, including exclusive broadcasts of the SiriusXM Backstage Stageperformances on the SiriusXM Internet Radio App and online.

SiriusXM is a proud sponsor of Pemberton Music Festival and has a legacy of supporting and furthering the best emerging Canadian music. Through Canadian indie music channels Iceberg (Sirius 161) and The Verge (XM 173), francophone channels Attitude Franco (Sirius 164) Influence Franco (XM 174), plus many more, SiriusXM continues to offer a leading platform for Canadian artists.

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