Snapchat has a reputation for fast growth, and considering that it currently has 100 million daily active users, that’s certainly not a stretch. But how does it compare to the growth of other popular social platforms?
Launched in September 2011, Snapchat is now just under 4 years old. For the sake of comparison, we decided to take a look at how other major networks – Facebook, Twitter, and Instagram – were doing 4 years in.
Here’s what WebPageFX found:
Judging by active users and daily growth, Snapchat’s 4-year growth is impressive. That being said, it’s also important to note that the app was released at a time when most Internet users were already familiar with social sharing.
When Facebook was released, however, social media was a relatively new concept (even Myspace was only a year old!), and getting people to put personal information online was certainly much more challenging. This makes the fact that their number of monthly active users was almost 75% of what Snapchat’s is today seem pretty impressive.