More and more reporters rely on social media…so why are your social pitches going unanswered?
You probably don’t have the proper tools and technique!
Taken from Cision’s latest tip sheet “11 Tips for Pitching Reporters on Social Media,” here are three things you need to know to pitch successfully on social media.
- Do your research. Know the reporter, their beat and their publication.
- Don’t mass tweet. Successful pitching occurs with one-to-one personalization.
- Only follow up once, across email and social networks.
To learn more about the three tactics—and to discover eight more—view “11 Tips for Pitching Reporters on Social Media” for free now!