Instagram switching its feed from chronological to best posts first, just like Facebook and Twitter

You may be surprised to learn that people miss on average 70 percent of their feeds on Instagram. As the social media network has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, Instagram announced your feed will soon be ordered to show the moments they believe you will care about the most. The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. Quite simply, they’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it. This is essentially how Facebook’s feed works, and how Twitter recently reconfigured its feed to work.

As Techcrunch posted, there will be a change in the feel that will take time to get used to. “At the same time, remixing the feed will make Instagram less useful as a real-time content feed because the most recent posts won’t necessarily be at the top. Users will have to worry about making their posts good enough to be chosen by the algorithm or their posts could be de-prioritized. And brands might lose the reach of a previously reliable marketing channel, the same way they did with Facebook Pages.”

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