Last week, Toronto City Council unanimously adopted the Toronto Music Strategy. The first of its kind for the city, the Music Strategy will now guide the growth and development of Toronto’s music sector, serving as a blueprint for the City and City Councillors.
The Strategy is the result of the Toronto Music Advisory Council’s (TMAC, which I’m proud to be on the Council) hard work, as well as a significant amount of public input. During a three week consultation in December 2015, the Music Strategy’s survey benefited from 6,100 responses from both members of the music community and the city’s enthusiastic music fans.
Recognizing Toronto’s status as a Music City, and the economic and cultural benefits that come with that, the objectives of the Music Strategy include liveable wages for performers, professional development for creators, music education in schools, and promoting the city’s many live music events. Key issues like affordable housing for musicians, the availability of rehearsal space, and the city’s regulatory regime are also addressed.
The adoption of the Toronto Music Strategy represents a win for Toronto’s music community. Going forward, music fans and industry can expect to see TMAC and the City collaborate in identifying and implementing the most immediate priorities within the Strategy.