Instagram will start showing demographics, post impressions, reach & more

Instagram is preparing to launch a series of new tools for the businesses and brands using its platform, including business profiles with contact buttons and access to maps and directions, as well as tools for tracking the analytics around posts, and a mobile ad-buying experience. Now we’re able to see what Instagram’s analytics feature looks like in action, thanks to a leak from one of the product’s early testers.

Details of the new analytics feature were first posted on Instagram scheduling’s blog – the same site that first unveiled photos of the forthcoming business profiles, as it turns out.

Note, however, that these screenshots were snapped ahead of the user interface revamp that turned Instagram’s interface from blue-and-white to black-and-white. That means when this feature launches more broadly, it will have a different visual appearance, though the content being tracked will not likely change.