According to Maslow’s hierarchy of needs, only safety and physiological comfort are more important than love in our search for self-fulfillment. Maslow was wrong. A stronger driving force than love, apparently, is the need to catch ‘em all, seeing how Pokemon Go has already been installed more times after a week than Tinder in five years.
According to data from SimilarWeb, Pokemon Go has already been installed on about 5 percent of Android smartphones, compared to Tinder on about 2 percent. Clearly, Pokemon fulfills a basic human need.