Sharon Osbourne and Jack Osbourne will take the License Global Main Stage at Licensing Expo 2026 on May 20 for an exclusive fireside chat on one of rock and roll’s most enduring legacies. The session, titled “The Enduring Legacy of a Rock Icon and His Family: Ozzy Osbourne and The Osbournes,” kicks off at 2:00 PM PST at the Mandalay Bay Convention Center in Las Vegas, where Licensing Expo runs May 19 to 21. It’s a conversation that arrives at exactly the right moment.
Interest in Ozzy’s legacy is building across multiple major projects at once. An upcoming biopic explores his extraordinary life and career. The BACK TO THE BEGINNING theatrical project with Black Sabbath is generating serious anticipation. And Ozzfest returns in 2027, bringing the festival back to global audiences for the first time in years. For a brand that has always operated at the intersection of music, attitude and cultural mythology, the current momentum is significant.
The Osbournes family brand is entering its own new phase of growth alongside all of this. As the groundbreaking reality series approaches its 25th anniversary in 2027, the family is developing new categories and partnerships that reflect their signature voice, humor and cultural relevance. What made The Osbournes resonate wasn’t spectacle alone. It was authenticity, and that authenticity remains the foundation of everything the brand builds on now.
“Ozzy’s legacy has always been bigger than music,” say Sharon and Jack Osbourne. “It is attitude, humor, honesty, chaos, heart, and a connection with fans that has lasted for generations. The Osbournes became part of people’s lives because it was real, and that authenticity is still at the center of everything we do.” That framing defines the approach the family is taking into the next chapter, and it’s a compelling one for any brand partner paying attention.
The fireside chat will be moderated by Jens Drinkwater and Lisa Streff of Global Merchandising Services, the team behind the ongoing expansion of the Ozzy Osbourne licensing program across fashion collaborations, collectibles, accessories, lifestyle products and emerging digital opportunities. Their work is grounded in the same rebellious spirit that built the brand in the first place, and the Licensing Expo session will offer a behind-the-scenes look at how that program continues to grow.
“The opportunity to gain rare insight from Sharon and Jack Osbourne is an exciting and unique addition to Licensing Expo,” says Amanda Cioletti, Vice President of Content and Strategy for the Global Licensing Group. “Ozzy Osbourne’s influence continues to resonate with millions of fans around the world, and The Osbournes remain one of the most recognizable families in entertainment. This session speaks directly to the power of licensing to preserve legacy, build community, and introduce iconic brands to new generations.”
Licensing Expo 2026 features over 5,000 brands across gaming, entertainment, fashion, toys and sports, with exhibitors including LEGO, Coca-Cola, Paramount, Warner Bros. Discovery, NBCUniversal, Sony Pictures and Hasbro. Registration and the full agenda are at licensingexpo.com.