The growing importance of streaming playlists on Spotify is highlighted in a fascinating new feature on Buzzfeed, which also reveals/reiterates some killer stats about the format, including:
- Half of Spotify’s 100 million-plus global users are listening to its human-curated playlists – not counting the algorithm-driven Discover Weekly;
- Spotify currently employs a 50-person human curation team which has created over 4,500 playlists, more than 30 of which have over 1 million followers;
- Spotify’s playlists cumulatively generate more than a billion plays per week;
- According to estimates 1 in every 5 plays on all streaming services today happens inside a playlist – a number that’s growing.
The Music Business Worldwide site estimates that Spotify’s first-party playlists alone are generating around $1m in payouts to the music business every single day.
Earlier this year, Spotify revealed its ten most popular playlists, which you can see below.
- Today’s Top Hits
- Rap Caviar
- Baila Reggaeton
- Hot Country
- Get Turnt
- Hot Hits UK
- Exitos de Hoy
- Teen Party