[PIAS]’ Digital Marketing Manager says Livestreaming Is The Future Of Music

> What do you predict will be the key trends for music consumption and marketing in 2017?

The livestream area will keep growing and improving, becoming a more prominent part of everyone’s marketing campaigns. As the tech giants are investing heavily to dominate the space, consumers are aware and accustomed to the function. I also think the dismantling of the album will continue and the focus will gravitate further towards shorter form products (EPs, singles).

> What is the one innovation that we should be the most excited about?

There are a few hot topics in the tech world that will have some influence for the music industry, but for me the most prominent is the livestreaming area. There’s a battle going on between the tech giants, and also start-ups, to dominate this space and start to monetise live streams. Companies are already accomplishing this (YouNow, Twitch etc.), but some of the bigger companies are yet to monetise the format. This could potentially open up another revenue stream for the industry, and provide high quality but affordable options for live streams.