Luke Combs is building something bigger than a brand. Opry Entertainment Group and the Grand Ole Opry member have announced plans to open a Category 10 location at CityWalk at Universal Orlando Resort, the third venue in the growing concept and the first to plant its flag in Florida.
Combs captures the moment in his own way: “I have a line in my song ‘1, 2 Many,’ ‘there’s no stopping me once I get goin.’ Well, I guess you can say the same about Cat 10 now. I know Orlando is a worldwide destination spot, so I’m super pumped and humbled that we’re getting to open a location there. My wife is from Florida, so we’re both super excited about this.”
The Category 10 brand takes its name from Combs’ eight-times platinum debut No. 1 hit “Hurricane,” and the Orlando location will carry that DNA throughout. The approximately 33,000 square-foot, three-story venue will feature experiential areas drawn directly from Combs’ music and personal passions, with groundbreaking targeted for summer 2026 and an opening planned for late 2027.
OEG Executive Chairman Colin Reed underscores the strategic thinking: “Country music is reaching more people nationally and internationally than ever before, driven in large part by superstars like Luke Combs. With Orlando welcoming millions of visitors from around the globe each year, expanding the Category 10 footprint into this world-class entertainment destination allows us to introduce visitors to an authentic country music experience inspired by Luke’s Carolina roots.”
The Orlando location joins the flagship Category 10 in Nashville and a Las Vegas location debuting in fall 2026, making this a genuinely national footprint for a concept that’s moving fast.