That Time The Beastie Boys Created A ‘Hello Nasty’ Infomercial

Hello Nasty is the fifth studio album by Beastie Boys, released on July 14, 1998 by Capitol Records and sold 681,000 copies in its first week, debuting at #1 on the Billboard 200 album sales chart. The album won two awards at the 1999 Grammys, in the categories of Best Alternative Music Album and Best Rap Performance by a Duo or Group for “Intergalactic”.

To promote their album, the group used an ingenious marketing tactic by way of creation of an infomercial. Calling the 1-888 number that flashed on the screen throughout the half-hour parody led viewers to where they could pre-order Hello Nasty and have it delivered to their doorstep on July 14, the ad also included the URL for Grand Royal’s newly launched website.