How People Discover New Music And How This Affects Your PR Strategy

The music industry has dramatically changed over the past 10 years and Music PR companies are striving to get music where people are listening. The new nature of the industry means your music promotion strategy needs to adapt too. But in order for you to create the best strategy for your music to be discovered you need to know exactly how people are discovering new music and how best to reach them. The infographic below highlights that Spotify promotion is becoming one of the most important aspects of your strategy, with 45% of people listening on streaming services alone, with trends showing that Spotify is on track to take over radio in terms of listenership and popularity.