Following an appearance at the ‘BTS POP UP: HOUSE OF BTS’ in Seoul, CASETiFY is bringing 2019’s most-talked about tech accessory collection to an online global release. Launching on Nov. 19, the BTS x CASETiFY collection introduces special edition accessories to celebrate the new partnership, giving shoppers a new and exclusive way to express themselves through dressing their tech.
The BTS x CASETiFY collection will debut with merchandise portraying BTS’s recent EP, MAP OF THE SOUL: PERSONA, particularly tapping into the video graphics from the album’s record-breaking lead single featuring Halsey, “Boy with Luv.” Consumers can look forward to shopping the different tech accessories taking on a “stage front” and “backstage” adaptation.
The collection expands to a wide range of accessories compatible with iPhone, Samsung devices, AirPods, Apple Watch, MacBooks, iPads, Phone Slings and other matching accessories, retailing $25 USD and up. Starting today, customers can join the countdown to release, and visit CASETiFY.com/BTS to sign up for the waitlist, earning priority access to shop the collection hours before global release.
The BTS x CASETiFY collection not only joins the roster of the brand’s newly launched creative program CASETiFY Co-Lab, but also follows widely successful musical partnerships, in which CASETiFY excited music fans everywhere through the introduction of exclusive merchandise. CASETiFY’s previous collaborations in the industry include collections with Pharrell, Victoria Monet, Jessica Jung, Alisa Ueno, and The Rolling Stones.