For the past 127 years, Gibson–the iconic American instrument brand–has been synonymous with creating and shaping sound across genres of music and generations of players. Gibson today announced the launch of Gibson Records, headquartered in Music City, Nashville, TN—alongside a strategic label partnership with BMG.
Over the past two and a half years, Gibson has launched successful music initiatives built around their iconic brands, premium guitars, and amazing artists. Not to mention initiatives that have re-energized the Gibson fanbase and the music community at large including Gibson Artist Collections, Gibson TV, the Gibson App, the Gibson Generation Group (G3), Gibson Gives, and the newly opened Gibson Garage in Nashville. Gibson Records is the next major step contributing to the evolution of collaborative artist partnerships.
Iconic music that inspired generational movements have been recorded with Gibson guitars since the inception of recorded music. Gibson Records will work with Gibson artists to produce, record, and promote their music to fans around the world, spreading the power of their music, creating, building, and delivering guitar centric music, across genres to fans across the globe.
“Launching a record label that is in service to our artists is the natural evolution of our 127 years of history. Gibson Records will work with Gibson artists to capture, record and promote their music under an artist friendly partnership,” says Cesar Gueikian, Brand President, Gibson Brands. “Gibson Records will keep all of us at Gibson focused on our artist first culture that is engaged and connected to music. We are excited to launch Gibson Records, to announce that Slash is our first signed artist and that we have entered into a label partnership with BMG.”
Gibson Records has also announced that it has entered into a strategic label partnership for the release with BMG, the world’s fourth-largest music company.
“It’s an honor to be the first release on the new Gibson Records,” says SLASH. “It’s a zenith in our partnership for sure and having worked so closely with Gibson for so long, I know they will be a label that genuinely supports their artists creatively. Not just me, but all the artists they choose to work with. It’s perfect.”