Jerry Seinfeld describes the anatomy of his Pop-Tart joke, still a work in progress, and shows his longhand writing process.
Jerry Seinfeld: How to Write a Joke
Follow us on Instagram @thatericalper
Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
© Copyright - That Eric Alper