Explained: What is call tracking?

By Mitch Rice

To boost your business to new heights and revitalise your marketing strategies, you need the right business tools to aid you.

One of the best among them is call tracking.

Using innovative software – such as Mediahawk call tracking, for example – you’ll propel your marketing efforts with a more effective and engaging approach.

However, as with any new business tool, it’s first important to establish what it is, how it works, and how it can benefit your business.

Read on to find out more.

What is call tracking?

Call tracking is a sophisticated business tool that helps you track and monitor all of your customer calls, whilst gaining extensive data on various aspects of each call.

As well as this, call tracking provides you with detailed insights and reports that analyse customer engagement throughout your business, and track interactions at different areas in your marketing.

This tool gives you a full picture of what campaigns and channels are driving engagement in your marketing, as well as how customers are funnelling down to a phone call.

How does call tracking work?

To track and monitor customer calls, call tracking software uses a wide range of detailed metrics to provide extensive data on each call.

These metrics include things like – the caller’s phone number, the area code of the caller, the length of call, the ring duration, the call abandonment rate, and various other data.

On top of tracking these calls, the software’s reports and insights are offered to help you understand the engagement you’re getting from customers, and you can achieve this by creating customer journey maps with the data.

This will outline all the touchpoints being visited by your customers, showing where they interacted before, during, and after they visit your website – including whether they made a phone call or not.

The software gives you thorough analytics on customer engagement, so you have complete visibility over your marketing performance within every channel and campaign.

What are the benefits of using call tracking in your business?

There are many benefits to using call tracking software in your business. Among them is:

  • Tracking your most valuable business leads

One major benefit of using call tracking software is that you’re able to track your valuable leads much more effectively.

With the insights and reports from your software, you’ll be able to see which areas of your marketing are driving the highest number of leads and sales, and where the majority of your callers are coming from.

By tracking your valuable leads, you can ensure you keep investing in the channels and campaigns that fuel them, and maintain a consistent flow of customer lead generation.

  • Optimising your marketing engagement

With call tracking software, you can also optimise your marketing engagement, by analysing the data provided in the insights and reports, and using this to tailor your marketing campaigns to increase engagement.

Once you know where your highest levels of engagement are occurring, you can observe the types of campaigns that are creating this.

As a result, you can start creating further campaigns that replicate the successful elements of your other activities.

This will help you structure your marketing to produce the highest level of engagement in all areas.

  • Enhancing your marketing budget split

Another great benefit of call tracking software is that you can use it to understand how effectively you’re distributing your marketing budget, and adjust it where necessary.

You can use your software data to establish which marketing campaigns are delivering the highest number of leads and sales, and which ones are lacking in this area.

Once you know this, you can distribute more of your budget towards your successful campaigns – as well as strategies to create more – and remove your investments from campaigns which are underperforming.

This will result in a marketing budget that gives you a greater return on investment (ROI), and helps you reap more rewards from your successful campaigns.

Call tracking is an undeniably excellent tool for any business, so be sure to choose the right provider and implement your own software now!

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.