How To Book Music Festivals: 5 Essentials Every Artist Needs to Know

Photo by Hanny Naibaho on Unsplash

Getting booked at a music festival isn’t just about talent—it’s about showing festivals why you’re the perfect act for their stage. Whether you’re dreaming of your first local gig or aiming for the big leagues, these five points will help you stand out and secure your spot.

1. Master Your Live Performance

Festivals are all about live energy, so before you pitch, make sure your live show is unforgettable. Rehearse until your set feels effortless, and hit smaller stages to build your confidence. A polished, high-energy performance will make festival organizers take notice—and if your show has a unique twist, even better. Remember, festivals aren’t just booking artists; they’re curating experiences, so make sure you deliver one that audiences will rave about.

2. Create Compelling Live Videos

A killer live performance video is your calling card. Festival organizers want to see how you engage a crowd and sound on stage, so showcase your best moments with clear audio and dynamic visuals. Capture the energy of your audience if possible—nothing says “book me” like a room full of fans having the time of their lives. If you can’t record at a gig, even an acoustic session or rehearsal clip can help, as long as it’s professional and captivating.

3. Define Your Musical Identity

Festivals want artists with a clear, defined brand that sets them apart. Your music, visuals, and story should all tell the same cohesive narrative. Are you a soulful storyteller or a high-energy party starter? Whatever your style, own it fully. A strong identity makes it easier for festivals to see how you fit into their lineup—and it helps fans connect with you on a deeper level.

4. Build Momentum Before You Pitch

Festivals want to book acts that bring buzz, whether it’s through streaming numbers, press coverage, or social media engagement. Start by building your presence online and connecting with fans consistently. Even small wins, like a local press mention or a viral moment, can make you stand out. The more excitement you generate around your music, the easier it is to show festivals that you’ll bring energy and audiences to their event.

5. Pitch with Precision and Professionalism

Your pitch should be concise, professional, and tailored to the festival. Include links to your music, a standout live video, a short bio, and any press highlights or performance history. Festival organizers are busy, so make your materials easy to access and compelling to read. Bonus tip: If you can pitch a unique idea—like a collaboration, surprise guest, or special performance moment—you’ll stand out even more.

Booking your first music festival might take time, but the effort is worth it. Focus on preparation, presentation, and building relationships in the industry. When you finally step on that stage, the audience will remember the magic you brought—and so will the festival organizers.

For all your publicity needs, feel free to email Eric@ThatEricAlper.com or call me at 647-971-3742. With 25+ years of experience and a deep passion for connecting artists to audiences, I’m here to help you make an impact.