Gallaudet University, the first school for the advanced education of the deaf and hard of hearing in the world and remains the only higher education institution in which all programs and services are specifically designed to accommodate deaf and hard of hearing students, released a video collaboration with The Coca-Cola Company, recreating the soft drink brand’s iconic “Hilltop” commercial from 1971 in American Sign Language (ASL).
The video wrapped up a project that gave four of their students the opportunity to work with one of the world’s most recognized brands. This is the story of how it happened.