K-beauty skincare brand Centellian24 has announced that it has signed TAEHYUN of TOMORROW X TOGETHER as a new Global Ambassador.
Known for his clean, youthful and healthy image, TAEHYUN represents exactly what Centellian24 stands for: skin recovery, healthy skin, and confidence that starts with good skincare. Through upcoming campaigns and collaborations, he will help share the brand’s message with fans and consumers around the world.
“This partnership represents more than just a campaign collaboration – it marks another step in positioning Centellian24 as a leading K-pharmacy skincare brand on the global stage,” says Elly Jung, Team Leader, Global Marketing Team at Centellian24. “With TAEHYUN joining the Centellian24 family, exciting campaigns and collaborations are on the way!”
Centellian24 has long been trusted by Korean consumers seeking effective skincare solutions. Madeca Cream Time Reverse, the brand’s best-seller, was born from parent company Dongkook Pharmaceutical’s decades of industry authority and expertise formulating with centella asiatica. Madeca Cream Time Reverse Zero is attracting younger audiences in the US, where the brand launched on Amazon this February
As the K-beauty wave in the U.S. continues to grow, American consumers are paying closer attention to Korean beauty brands and the culture behind them. At the center of this trend is a growing interest in the skincare choices of K-pop artists. Fans don’t just follow their music – they want to know how their favorite stars maintain healthy, glowing skin.
“TAEHYUN’s influence across global fan communities and younger consumers creates strong synergy with the brand’s expanding audience,” says Jung, “His image naturally aligns with Centellian24’s focus on restoring skin health and building confidence, making this partnership a meaningful step forward.”