A new electronic music event is arriving in Brooklyn this Memorial Day weekend. EMW Presents and ZERO Productions launch the inaugural “Why Not Now?” festival across two nights, May 23 and 24, 2026, at Industry City. Set within the complex’s open-air courtyards at 2nd Avenue and 36th Street, the boutique-style event transforms an industrial Brooklyn landmark into a multi-stage electronic music destination. The event is 21+ only.
Saturday, May 23 is headlined by North London house duo Gorgon City, joined by Italian tech-house producer GENESI, New York underground mainstay Linska, rising artist TOBEHONEST, and genre-blending performer Dreya V. Doors open at 7 p.m., with the night running through 3 a.m.
Sunday, May 24 closes the weekend with a headline DJ set from drum and bass duo Chase & Status. The night also features the North American debut of Joy (Anonymous) B2B MPH, UK garage pioneer Flava D, and Toronto-born experimental electronic artist Bambii. Sunday runs 7 p.m. to 2 a.m.
“Why Not Now? invites audiences to experience the future of music in the present moment,” organizers said. The lineup delivers on that promise, pairing established international names with emerging talent across two stages, all within one of Brooklyn’s most distinctive open-air settings.
Tickets go on sale Wednesday, March 11 at 10 a.m. ET. General admission weekend passes start at $149, with VIP passes from $289. Full details at whynotnowfest.com.
Festival Dates:
May 23, 2026, Industry City, Brooklyn, NY Headliner: Gorgon City Also featuring: GENESI, Linska, TOBEHONEST, Dreya V Doors 7 p.m., close 3 a.m.
May 24, 2026, Industry City, Brooklyn, NY Headliner: Chase & Status Also featuring: Joy (Anonymous) B2B MPH, Flava D, Bambii Doors 7 p.m., close 2 a.m.