Alanis Morissette has joined the Iconic XI, Canada Soccer’s ambassador program built to rally the country behind the Men’s National Team ahead of the FIFA World Cup 26 on home soil. She joins previously announced ambassadors Shawn Mendes, Sidney Crosby, and Simu Liu in a curated group of 11 Canadian cultural figures drawn from entertainment, sport, fashion, music, media, and the arts. Additional roster members will be announced in the coming weeks.
The program, developed by the Canada Soccer Foundation in partnership with Toronto-based entertainment company Infinity &, is designed to amplify player stories, deepen the connection between fans and the national team, and support youth soccer development across the country. “This program is about amplifying player identity, deepening the connection between fans and the Men’s National Team,” said Jerry Deifer, Partner and GM at Infinity &. “Each ambassador helps bring the story of the players to life in a way that resonates culturally and expands the reach of the sport.”
Morissette is one of the most decorated singer-songwriters in Canadian history, with seven Grammy Awards and a catalog that spans over three decades. Her 1995 album ‘Jagged Little Pill’ reshaped pop music globally and remains one of the best-selling records ever made. Beyond music, she’s a committed activist focused on female empowerment and mental wellness, and has hosted her long-running podcast Conversation with Alanis Morissette since 2016. In October 2025, she completed her first-ever residency with eight sold-out nights at The Colosseum at Caesars Palace in Las Vegas.
“As the country rallies behind our Men’s National Team ahead of a home World Cup, we are proud that Canadian icons like Alanis Morissette are stepping forward to build national momentum,” said Canada Soccer CEO Kevin Blue.