520 million copies. Over 50 platforms. More than 40 years of falling blocks. Tetris arrives at World Tetris Day on June 6 as one of the most widely distributed video game franchises in history, and The Tetris Company is marking the occasion with a global wave of new games, fan events and partnerships.
“What makes Tetris so remarkable is its ability to bring people together through a shared experience that transcends generations and cultures,” said Maya Rogers, CEO of The Tetris Company. “It’s incredible to see how the brand continues to evolve through new experiences, technologies, and partnerships while remaining true to the gameplay that has resonated with players for decades. As we celebrate World Tetris Day, we’re grateful for the passionate community that continues to embrace Tetris in new and unexpected ways around the world.”
Several partners have lined up celebrations. Mobile developer PLAYSTUDIOS is launching a retro-inspired Time Travel Album event in Tetris Block Party, with themed gameplay, exclusive content, and a tournament offering real prizes like a home theater set and AirPods Max. The official Tetris app is running its own special challenge that converts gameplay into real-world rainforest protection through a partnership with Dots.eco.
Competitive play keeps growing too. The fan-led 2026 Classic Tetris World Championship, now in its 17th year, runs June 5 through 7 in Pasadena as part of the SoCal Gaming Expo, with three days of competition before a live audience and thousands of online viewers. Maya Rogers attends on June 6 to celebrate alongside the players, and the event also hosts a TETRIS THE GRAND MASTER 4 -ABSOLUTE EYE- tournament.
Fans can also stream ‘Blue Scuti: Tetris Crasher’ on Amazon Prime Video. Produced by Legendary Entertainment, the documentary follows Willis “Blue Scuti” Gibson, the first person ever to crash the original NES version of Tetris, one of the most celebrated moments in video game history.
The brand keeps spilling into the real world. Bubble tea giant Gong cha just launched EnerTeas, a line of energy drinks created with The Tetris Company, along with three limited-edition Tetrimino-shaped straw toppers available at US locations through June 19. Enhance, the team behind Tetris Effect: Connected, debuted a redesigned digital home at TetrisEffect.game, with new community and music pages for its award-winning soundtrack.
There are fresh ways to play, too. Arika’s TETRIS THE GRAND MASTER 4 -ABSOLUTE EYE- landed on Nintendo Switch this week, and Nintendo added the rare V-TETRIS and 3-D TETRIS to its Virtual Boy library for Switch Online members. Earlier this year Tetris reached AirConsole, letting Å koda drivers and passengers across Europe play through their vehicle infotainment systems, and it expanded into spatial computing via Retrocade by Resolution Games on Apple Vision Pro.
The recognition keeps coming. Tetris was named Best Interactive or Digital Brand at the Licensing International Excellence Awards for a second consecutive year, and its sustainability collaboration with La Poste Groupe earned honors in three categories at The One Show. That campaign packed delivery trucks more efficiently, tripling capacity and cutting 15,000 tons of COâ‚‚ per year.