Three architects of hip-hop history have joined forces. Darryl “DMC” McDaniels of Run-DMC, DJ Johnny Juice, and Brian Hardgroove, both veterans of Public Enemy, have formed FREEDOM, a new group built to bridge rock, hip-hop, and social consciousness. Their debut single, “I’m On Your Side,” arrives May 15, 2026 through Worldwide Entertainment Group, The Orchard, and JRB Innovations.
“I’m On Your Side” isn’t background music. It’s a direct response to a polarized world, a track about reclaiming your voice when truth and democracy feel like contested territory. The song pairs hard-hitting beats with lyrics that demand engagement, not just passive listening. It’s an anthem with real stakes behind it.
The music video was filmed in New York in a single day, directed by Simon Kinney of Synergy Group Productions, whose credits include Pink, Metallica, and Ed Sheeran. An additional shoot took place in Santa Fe, co-directed by Zay Santos of Santa Fe Stockyards. The result is a visual that matches the song’s urgency.
FREEDOM is also launching a fan community platform alongside the single, giving listeners a way to connect directly with the group’s message. Exclusive merchandise drops as part of the official launch.
McDaniels, Juice, and Hardgroove carry serious individual weight. Together, FREEDOM has the kind of combined credibility that doesn’t need a build-up. “I’m On Your Side” hits all major streaming platforms May 15th.