Toosii has always known where he came from, and “Proud of Me” makes sure everyone else does too. Out now via South Coast Music Group/Capitol Records, the new single arrives after weeks of viral anticipation and delivers exactly what his fanbase has been waiting for, a definitive anthem of perseverance built on his signature melodic storytelling and lyrical wit.
The music video, directed by City James and shot in Baton Rouge, roots the song firmly in local community and culture. It’s an autobiographical statement, recalling the supporters and skeptics who shaped Toosii’s path to stardom while speaking directly to anyone still grinding toward their own version of it. The track hits hardest because it’s earned, not manufactured.
The release lands at one of the most compelling moments of Toosii’s career. He’s enrolling at Louisiana State University to pursue a bachelor’s degree and fulfill a dream of joining its historic football program, a move that says everything about who he is beyond the music. He’s also donating a percentage of “Proud of Me” proceeds to youth organizations in Baton Rouge, putting real investment behind his connection to the city.
The momentum behind this release is substantial. Last year’s “Even Then” hit with raw emotional force, and his collab with YoungBoy Never Broke Again on “Please Don’t Go” arrived during YoungBoy’s MASA Tour, where Toosii served as direct support on a run that grossed more than $75 million and ranked as the seventh-biggest rap tour of 2025. He’s also logged time as an opening act on Rod Wave’s Nostalgia Tour and headlined his own sold-out run in 2023.
With over 7 billion streams, a Billboard Hot 100 top-five hit in “Favorite Song,” and the platinum-selling album NAUJOUR anchoring his catalog, Toosii has built one of the most loyal fanbases in modern hip-hop. “Proud of Me” is the next step, and with new music on the horizon, he’s just getting started.