Spotify Canada has named its latest round of playlist ambassadors, and the lineup covers serious ground. Tenille Townes, Gabriel Fredette, and Cat Clyde are the newest faces of the EQUAL, RADAR, and Indigenous programmes respectively, each bringing a distinct voice to a platform that reaches listeners worldwide.
To mark the occasion, all 3 artists will appear on Toronto’s iconic Sankofa Square billboard. Each ambassador also curates a playlist spotlighting other genre-defying artists shaping what’s next in music.
Tenille Townes steps into the EQUAL Canada ambassador role with everything you’d expect from one of country music’s most compelling storytellers. The Grande Prairie, Alberta native, now based in Nashville, built her reputation on heartfelt, observational songwriting and vocals that don’t miss. Her advocacy for women and queer creatives aligns directly with EQUAL’s mission of amplifying underrepresented voices in music.
Gabriel Fredette carries the RADAR Canada flag, and the numbers behind him are hard to ignore. The Montreal-area artist first turned heads on La Voix in 2024, then launched “Tant qu’on est toi et moi” into the stratosphere, holding the number one position on the Mediabase Top 100 for over 13 weeks. Fredette is a genuine force in Quebec and Francophone pop, and this ambassadorship puts him exactly where the momentum says he belongs.
Cat Clyde brings the Indigenous programme a voice rooted in both place and craft. The Métis singer-songwriter, based in rural Ontario, moves between soulful blues and folk-tinged warmth with a naturalness that sounds completely uncontrived. Her album ‘Down Rounder’ established her range, and she’s currently finishing her next record for Concord Records.