Gracie Abrams has released “Hit the Wall,” the lead single from her forthcoming third studio album ‘Daughter from Hell,’ arriving July 17 via Interscope Records. The track is out now alongside an official video directed by Renell Medrano, stripped back, shadow-drenched, and loaded with symbolic imagery that offers a deliberately cryptic look at what’s ahead.
‘Daughter from Hell’ was written and produced by Abrams alongside Aaron Dessner, arriving 2 years after her sophomore album ‘The Secret of Us.’ That record set a high bar. It debuted at number 2 on the Billboard 200, hit number 1 in the UK, Australia, and the Netherlands, and produced “Close to You,” her first solo Billboard Hot 100 entry, and “That’s So True,” which climbed to number 6 on the Hot 100 and surpassed 1.5 billion streams on Spotify.
Abrams has built this trajectory steadily and on her own terms. Her debut album ‘Good Riddance’ (2023) earned her a Grammy nomination for Best New Artist at the 66th Annual Grammy Awards. The follow-up “us.” featuring Taylor Swift earned her a second Grammy nod, this time for Best Pop Duo/Group Performance. She spent 2024 on ‘The Secret of Us’ world tour and 2025 on her first solo North American arena run.
The music video for “Hit the Wall” places a surrealist lens on Abrams’ inner world. Directed by Renell Medrano, it’s an intentional visual statement, one that signals a clear shift in tone and creative direction heading into this new chapter.
Beyond music, Abrams has been named a house ambassador for Chanel, fronting the brand’s Spring-Summer 2025 Pre-Collection campaign and appearing as a muse for its COCO CRUSH collection. She’s also set to make her acting debut in the upcoming A24 film Please.