Three of the biggest festivals in North America just got a massive global platform. Disney+ is joining Hulu to livestream Bonnaroo, Lollapalooza, and Austin City Limits, putting all 3 events in front of music fans anywhere in the world.
Hulu enters its sixth year as the exclusive streaming home of the Live Nation festivals, and the addition of Disney+ represents a significant expansion of that reach. The partnership means subscribers across the globe get real-time access to some of the most culturally significant festival weekends of the year.
The dates are locked. Bonnaroo runs June 11-14, Lollapalooza follows July 30 through August 2, and Austin City Limits closes the run October 2-4. That’s a summer and fall of major live music, all accessible from wherever fans are watching.
Beyond the sets themselves, Disney+ and Hulu are bringing back Live Set, an on-site studio production featuring artist interviews and behind-the-scenes access at each festival weekend. It adds a layer of context and access that a straight livestream doesn’t offer.
“Music festivals are among the most electric, can’t-miss moments in culture,” said Lauren Tempest, Head of Content Planning and Partnerships at The Walt Disney Company. “We remain committed to bringing fans the biggest, most iconic moments right as they happen.”
The business case is clear. Live Nation’s Living for Live Global Study found that 73% of fans say they’re listening to more international artists than before, and 85% agreed live music transcends borders and languages. Streaming these festivals isn’t just a content play, it’s a response to how music fandom actually works now.
“Music festivals used to be experiences reserved for the people who could physically be there,” said Kevin Chernett, EVP and Head of Global Media Partnerships at Live Nation. “Expanding this partnership with Disney+ and Hulu allows these festivals to reach music fans at an entirely different scale.”