J.I.D and Kellogg’s Frosted Flakes have teamed up on something that makes more sense than it might first appear. The critically acclaimed Atlanta rapper grew up on Frosted Flakes, and the collaboration taps directly into that personal history, with J.I.D reimagining the brand’s iconic ’90s “Hey Tony” jingle into a full-length hip-hop anthem titled “HEY TONY!,” out now on all streaming platforms. Blending his signature rhythmic flow with original verses built around confidence, optimism, and showing up for yourself, the track lands as a genuine piece of music rather than a throwaway brand exercise.
“Kellogg’s Frosted Flakes and Tony the Tiger were a real staple in our house growing up,” J.I.D says. “Reimagining the iconic ‘Hey Tony’ jingle felt like a no-brainer. I still remember catching the commercials as a kid, and that nostalgia is real, but this is also a chance to bring that energy forward and help hype up the next generation.” The affirmational energy in his catalog has always aligned naturally with that kind of messaging, and “HEY TONY!” reflects it.
The release also comes with a limited-edition “Day Ones” merchandise collection, including a jersey and t-shirt, and a special Frosted Flakes cereal box featuring a custom illustration of J.I.D and Tony the Tiger, a QR code linking to the track on Spotify, and a crossword puzzle celebrating J.I.D’s love of wordplay. All available exclusively on J.I.D’s official store.