Jack White sat down with Reverb for one of the most candid and wide-ranging conversations he’s given in years, covering the thrill of hunting down obscure vintage instruments, why fighting your gear unlocks creativity, how everything from Silvertone amps to copper-plated pedals shaped his approach to tone, and the origins and ongoing mission of Third Man Records. It’s a genuine deep dive into the mindset of one of modern rock’s most gear-obsessed innovators, and viewers who know him primarily through the music will find a side of White that’s open, specific, and thoroughly infectious in his enthusiasm.