A$AP Rocky is adding a major film honor to his ever-expanding résumé. The hip-hop visionary has been named the first recipient of the Tribeca X Filmmaker of the Year Award, recognizing his work across the intersection of music, fashion, film, design and brand storytelling. Tribeca X serves as the Tribeca Festival’s flagship program devoted to brand-supported storytelling.
The award was created to spotlight visionary creators whose work expands the creative and cultural possibilities of brand-supported storytelling through cinematic craft, ambition and cultural impact. Rocky fits the bill across multiple lanes, with a body of work spanning film, music videos, fashion campaigns, branded storytelling and multidisciplinary creative direction.
“Tribeca X was built to celebrate the creators reshaping modern storytelling,” says Rebecca Glashow, CEO of Tribeca Enterprises. She adds that today’s cultural landscape is being shaped by artists and entrepreneurs who push creative boundaries across mediums and industries, and that Rocky embodies the genre-defying spirit the inaugural award was made to honor.
Few names capture that cross-disciplinary energy quite like Rocky’s, whose creative fingerprints stretch from the recording booth to the runway to the director’s chair. The honor confirms his standing as one of the most restless multi-hyphenates working today.
Tribeca X takes place June 8-9 at Spring Studios during the 25th annual Tribeca Festival. The two-day program gathers influential voices across entertainment, advertising, media, technology and the creator economy for conversations, screenings, networking and industry programming.